by Ted Rubin | May 22, 2017 | Featured, Marketing, Social Media/Marketing
In addition to social training, grooming social advocates within your company also requires that they have access to content. Naturally, you’ll be publishing content that’s brand related for them to share. However, don’t make it a one-way street. Also publish (or...
by Ted Rubin | Oct 31, 2016 | Featured, Marketing, Social Media/Marketing
For years companies have been trying to find ways of using social media to promote their businesses, but have been tamping down on the social asset that’s right under their noses: their employees. You can’t ask an employee to be a true advocate for your business on...
by Ted Rubin | Jul 2, 2016 | Featured, Marketing, Social Media/Marketing
This post brought to you by Microsoft Office . The content and opinions expressed below are that of Ted Rubin Straight Talk. Social media is a powerful tool for connecting with customers, forming relationships, and growing your small business. Social advocacy is...
by Ted Rubin | Jun 2, 2016 | Featured, Marketing, Social Media/Marketing
Why… Many marketers have heard me talk about employee advocacy before, and how important it is to Empower your Employees (who will then Power your Brand) and to encourage them to “be social” in today’s relationship age. The fact that relationships are the new...
by Ted Rubin | Apr 8, 2016 | Featured, Marketing, Social Media/Marketing, Video
Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. Ted is one of the most social CMO’s out there, and as anyone know knows him will tell you, it’s all about relationships! #RonR Ted is passionate about...
