by Ted Rubin | Sep 6, 2012 | Featured, Marketing, Social Media/Marketing
Facebook fans, retweets, site visits, video views, positive ratings and vibrant communities are not measureable financial assets—they aren’t reflected on the balance sheet and can’t be counted on an income statement—but that doesn’t mean they are valueless. ...
by Ted Rubin | Sep 5, 2012 | Featured, Marketing, Social Media/Marketing
One of the central themes of this conference, and of IBM’s Smarter Commerce initiative more generally, is that relationships matter: it’s not about just paying lip service to the abstract idea of relationships (something that lots of companies do), but about really...
by Ted Rubin | Sep 4, 2012 | Featured, Marketing, Social Media/Marketing
Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging...
by Ted Rubin | Sep 1, 2012 | Featured, Marketing, Social Media/Marketing
I’m proud to officially announce my participation as a judge in the Social Media Leadership Awards. The competition has already drawn entries from numerous industries and organizations demonstrating an out of the box approach in using social media to overcome...
by Ted Rubin | Aug 31, 2012 | Featured
Was with my 15 year old taking her to field hockey practice this morning (love chatting with her on the way to things like this so volunteer whenever I can to pick her up) and stopped at Dunkin’ Donuts on the way (our Dad/Daughter thing). I mentioned taking her...
