by Ted Rubin | Sep 27, 2012 | Featured, Marketing, Social Media/Marketing, Video
Published on Sep 10, 2012 by smartercommerce Todd “Turbo” Watson (blogger and tech evangelist) talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias. Ted discusses Return on Relationship™ and the importance of social media in all business...
by Ted Rubin | Sep 22, 2012 | Featured, Marketing, Social Media/Marketing, Video
Published on Sep 18, 2012 by servedfreshmedia We had the pleasure of speaking with Ted Rubin (Chief Social Marketing Officer at Collective Bias and Author of “Return on Relationships”) at the IBM Smarter Commerce Global Summit 2012 Orlando. After...
by Ted Rubin | Sep 11, 2012 | Featured, Marketing, Social Media/Marketing
Tami has become a good friend since we met at The CMO Club. She is one of those rare marketers from the traditional marketing world who really “gets it.” Happy to have her on board. ~Ted Rubin Originally posted at Digital Age of Marketing by Tami...
by Ted Rubin | Sep 5, 2012 | Featured, Marketing, Social Media/Marketing
One of the central themes of this conference, and of IBM’s Smarter Commerce initiative more generally, is that relationships matter: it’s not about just paying lip service to the abstract idea of relationships (something that lots of companies do), but about really...
by Ted Rubin | Sep 4, 2012 | Featured, Marketing, Social Media/Marketing
Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging...
