by Ted Rubin | Jan 16, 2020 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the numbers and reach. I write a lot about Looking People in the Eye Digitally…...
by Ted Rubin | Feb 11, 2019 | Featured, Marketing, Social Media/Marketing
Are bloggers/influencers, worth the money to influence consumers? My take… #1… it’s all about the situation, the context, and the bloggers/influencers. #2… it’s most often, although not always, more about the content than the “influence.” ...
by Ted Rubin | Oct 12, 2018 | Featured, Marketing, Social Media/Marketing
Are you more likely to pay attention to a product recommendation from a Google ad, or from a local parent you know and trust? If someone you know in your neighborhood offered you a useful product sample to try at just the right moment, wouldn’t you be more...
by Ted Rubin | Mar 28, 2017 | Featured, Marketing, Social Media/Marketing
Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Shoppers become advocate influencers...
by Ted Rubin | Jul 21, 2016 | Featured, Marketing, Social Media/Marketing
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not...
