by Ted Rubin | Aug 4, 2024 | Featured, Marketing, Social Media/Marketing, Uncategorized
AI Generated “Influencers” ARE NOT Influencers… they are AI generated ADVERTISEMENTS… plain and simple. And need to be held to the same truth in advertising standards. I have been told by too many that AI-generated influencers “blur the lines between advertising...
by Ted Rubin | Jun 18, 2022 | Featured, Marketing, Social Media/Marketing
The secret sauce here is providing good content because content creates a platform for people and brands to communicate, not just about products and services, but about what is important to consumers. If your content is on target, it will be spread freely via social...
by Ted Rubin | Feb 20, 2022 | Divorced Dad, Featured, Marketing, Social Media/Marketing
In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers strategies based on 14 years of research, common sense, and lessons...
by Ted Rubin | Dec 8, 2021 | Featured, Marketing, Social Media/Marketing
99% of “influencers” don’t truly yield a great deal of influence… but many DO create great content. Most often, although not always, it’s more about the content than the “influence.” The vast majority of what Brands consider and refer to as “Influencers” are...
by Ted Rubin | Dec 30, 2020 | Featured, Marketing, Social Media/Marketing
by John Andrews and Ted Rubin The Influencers Inside Are Building Local and Personal Engagement for Brands Practically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation and...
