by Ted Rubin | May 9, 2016 | Featured, Marketing, Social Media/Marketing
Innovation is inspiring. We all love a good story about someone with a big idea, the passion to pursue it and the determination to see it through to the finish. Yet when we read or watch those stories, it can be all too easy to feel we don’t have the chops to be...
by Ted Rubin | Oct 22, 2015 | Featured, Marketing, Social Media/Marketing
There’s a lot of talk these days around influencer marketing on social channels. And it’s no wonder–a survey from Burst Media’s 2014 Influencer Marketing’s Benchmark Report found that influencer campaigns earn big returns: $6.85 in earned media value for every $1.00...
by Ted Rubin | Sep 20, 2015 | Featured, Marketing, Social Media/Marketing, Video
Watch the 26th Episode of the Marketing Mash video series featuring Ted Rubin. Listen to this highly intriguing yet light-hearted conversation about mom bloggers versus dad bloggers. Ted and Eric also discuss the reach that mom bloggers have – building content,...
by Ted Rubin | Apr 11, 2013 | Uncategorized
CollectiveBiasTV Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for...
by Ted Rubin | Apr 9, 2013 | Featured, Marketing, Social Media/Marketing
Whether your business is selling widgets or services, success depends on thinking more in terms of delivering stories about those widgets or services and how people use them than about pumping out feature-rich fact sheets or ads. Your customers want to hear those...