by Ted Rubin | Mar 12, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
There is no doubt anymore that the social media revolution has made permanent changes to the communication landscape-both for companies and individuals. However the individual changes are what’s driving the social media industry in business, and many...
by Ted Rubin | Jan 18, 2014 | Featured, Marketing, Social Media/Marketing
Are companies finally starting to get the message about Return on Relationship, ROR (#RonR)? I have been using and evangelizing the term since early 2009, and the acronym, RonR (as a hashtag #RonR), is floating around a lot these days and it seems to exemplify...
by Ted Rubin | Jan 9, 2014 | Featured, Marketing, Social Media/Marketing
Originally published at Inside CXM Lately I’ve been noticing some angst among advocates of the social enterprise movement-namely that they think it’s not living up to its promise. Back in 2011 all kinds of predictions were floating around. An article in...
by Ted Rubin | Dec 8, 2013 | Featured, Marketing, Social Media/Marketing
November 22 2013 // Customer Insights Astro-turfing, the practice of simulating behavior from imaginary grassroots participants, is getting a lot of publicity lately. Unfortunately, in my opinion, the discussion has been all about whether it is ok to do it from a...
