by Ted Rubin | Apr 19, 2020 | Featured, Marketing, Social Media/Marketing
Turning consumers into buyers requires so much more than just an everyday low price. Customers have more options than ever before, which means that a good price on the item that they need won’t necessarily be hard to find. The difference between brands often...
by Ted Rubin | Apr 10, 2020 | Featured, Marketing, Social Media/Marketing
It’s not just the brand, product or price, IT’S The EXPERIENCE…. especially now when Health at Safety are the top of everyone’s list! Think about your favorite song or artist and consider why it’s your favorite. Do you remember when you first heard...
by Ted Rubin | Mar 15, 2020 | Featured, Marketing, Social Media/Marketing
Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand and products. Online branded communities, for example, have become increasingly valuable meeting spaces where community members and brand...
by Ted Rubin | Mar 8, 2020 | Featured, Marketing, Social Media/Marketing
I have a real problem with this question I get asked often… “So, what is our future role in stimulating need?” I realize that a great deal of the marketing world focuses on “stimulating need” rather than fulling needs, solving problems, providing solutions, and making...
by Ted Rubin | Feb 25, 2020 | Featured, Marketing, Social Media/Marketing
Were you born before the digital age? Do you remember what it was like to get actual letters in the mail from family, friends and colleagues? If you are lucky enough to be born “back then,” when communication was slower and simpler—when picking up the telephone was...
