by Ted Rubin | Nov 16, 2019 | Featured, Marketing, Social Media/Marketing
Something John Andrews and I learned early on, him while at Walmart and me at e.l.f. Cosmetics is that when it comes to content marketing, influencing someone means you are speaking to their personal interests and specific needs and engaging that person enough...
by Ted Rubin | Oct 21, 2019 | Featured, Marketing, Social Media/Marketing
In this interview, Ted shares why many of us get so distracted on social media that we forget about making genuine human connection and relationships and what we can do about it. He also discusses programmatic and the critical things advertisers need to know when...
by Ted Rubin | Sep 26, 2019 | Featured, Marketing, Social Media/Marketing
Telling it straight on the impact marketing automation tools are having on marketing and highlighting a couple of examples that have caught my eye. There are plenty of marketing tools that promise more than they can deliver. That’s always been the case. But when the...
by Ted Rubin | Sep 4, 2019 | Featured, Marketing, Social Media/Marketing
I made a statement recently that I believe Amazon is the next generation of Walmart, and I was asked if I see any downside with that. I don’t really see a lot of downside here, but that doesn’t mean there won’t be any. Time will tell how this shakes out, but I don’t...
by Ted Rubin | Jul 28, 2019 | Featured, Marketing, Social Media/Marketing
Every month in the Rockstar CMO Green Room, Ian Truscott, Editor In Chief, chats with his regular Rockstars and gets their take on a topic. This month, he discussed all that is fake in our industry, asking for their advice on how marketers can avoid getting caught up...
