by Ted Rubin | Sep 15, 2016 | Featured, Marketing, Social Media/Marketing
Snapchat is gaining a recognition as serious platform for brands but will it actually help your bottom line? It will depend on how you use the social media platform and what your goals are. Finding and connecting with the right audience can be challenging. I invited...
by Ted Rubin | Sep 13, 2016 | Featured, Marketing, Social Media/Marketing
How are marketers adapting to changes and challenges in social media in 2016? Why are some teams succeeding in responding to customer needs on social media while others fail? Last week, Marcus Varner and Scott Duehlmeier from the Workfront Corporate Marketing team sat...
by Ted Rubin | Sep 12, 2016 | Featured, Marketing, Social Media/Marketing
One of the advantages of social over face-to-face interaction is that it can take some of the inherent nervousness out of the listening process. Digital conversations allow for the type of measured, detailed responses that are rarely possible in a face-to-face...
by Ted Rubin | Sep 8, 2016 | Featured, Marketing, Social Media/Marketing
That old, moss-covered wall between sales and marketing in the brick-and-mortar world has been showing its age for a long time now. It’s great to see that the wrecking balls are on-site, and they’re clearing the way for the type of collaboration that has long defined...
by Ted Rubin | Sep 7, 2016 | Featured, Marketing, Social Media/Marketing
Know your audience. It’s old advice, but still as relevant as ever in a marketing world dominated by content. I’d just like to add that it’s also important to let your audience help you create context. You might be the creator, but your content must “feel” like it...
