by Ted Rubin | Jan 13, 2019 | Featured, Marketing, Social Media/Marketing
This article was posted to Harvard Business Review and seemed to have gotten a lot of play… What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters… In my opinion...
by Ted Rubin | Jan 8, 2019 | Featured, Marketing, Social Media/Marketing
From employee advocacy to peak data, let’s lay down the big challenges CMOs around the world are facing right now – and what they can do to improve their marketing in each area. 1. Understanding and embracing the power of employee advocacy Empower your employees...
by Ted Rubin | Jan 7, 2019 | Featured, Marketing, Social Media/Marketing
It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
by Ted Rubin | Oct 12, 2018 | Featured, Marketing, Social Media/Marketing
Are you more likely to pay attention to a product recommendation from a Google ad, or from a local parent you know and trust? If someone you know in your neighborhood offered you a useful product sample to try at just the right moment, wouldn’t you be more...
by Ted Rubin | Jun 30, 2018 | Featured, Marketing, Social Media/Marketing
The customer experience matters. Don’t think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store’s online experience and not-so-customer-friendly policies keep preventing him from closing the deal. For this episode of The...
