by Ted Rubin | Nov 11, 2011 | Featured, Marketing, Social Media/Marketing
I just spent three days in LA at Blog World (Blog World and New Media Expo #bwela), with some of my favorite people (bloggers and those connected to them), saturating myself with information while starting new and building on old relationships. As you probably know...
by Ted Rubin | Nov 5, 2011 | Featured, Marketing, Social Media/Marketing
One of my LinkedIn connections (Phil Masiello) recently asked me an important question – one that, in my opinion, everyone should be asking themselves if they haven’t already. Following is his question, with my response and a few additional thoughts: Phil: Ted,
I...
by Ted Rubin | Oct 20, 2011 | Featured, Marketing, Social Media/Marketing
I recently had the honor of speaking at Macaroni Kid’s meetup (#MKmeetup) about Return on Relationship™ (#RonR), but it is clear to me that these women already get it — they are an exciting example of what can be accomplished through the power of relationships....
by Ted Rubin | Oct 14, 2011 | Featured, Marketing, Social Media/Marketing
A well-structured contest — wisely integrated in social media, encouraging participation of groups, and easily enabling the sharing and including of the social graph of participants — will bring consumers into your brand experience. Savvy marketers can...