by Ted Rubin | Apr 13, 2017 | Featured, Marketing, Social Media/Marketing
It’s no exaggeration to say that user-generated content (UGC) is changing the way that we consume information, both in marketing terms and in the wider world. If you have an internet connection, a connected device and a social account, then you have a platform...
by Ted Rubin | Mar 28, 2017 | Featured, Marketing, Social Media/Marketing
Let’s face it… shoppers don’t become advocates and influence others in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Shoppers become advocate influencers...
by Ted Rubin | Mar 26, 2017 | Featured, Marketing, Social Media/Marketing
If you make something easy to do, people are more likely to do it. They’re also more likely to come back to you in the future when they need a similar product or service. Nothing complicated about that, but it’s a point that many brands and service...
by Ted Rubin | Mar 8, 2017 | Featured, Marketing, Social Media/Marketing
You have been hearing about it for so long and finally the time has come… off to Austin for the “event” of events, SXSW. What will it be like, where do I go, what can’t I miss? It can be overwhelming. For me, and for many others, the most successful approach is to...
by Ted Rubin | Feb 25, 2017 | Featured, Marketing, Social Media/Marketing
Do Shopper Marketing and Brand Marketing Still Need to Be Separate Functions? By John Andrews, Co-Founder Prevailing Path Current marketing structures were built for a time when the purchase funnel was predictable and the store was king. That time has passed. After...
