by Ted Rubin | Jul 2, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover, compare, shop and acquire products. Accessible shopping options are even helping...
by Ted Rubin | May 15, 2022 | Featured, Marketing, Social Media/Marketing
“Focus on something the customer wants, and then deliver it.” ~Sam Walton Walmart is the largest private employer in the world, only the US Department of Defense and China’s People’s Liberation Army have more people on the payroll. It stands to...
by Ted Rubin | Mar 27, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
WATCH VIDEO HERE ⬇️ ⬇️ ⬇️ Business partners and co-authors Ted Rubin, a leading Social Marketing Strategist, and John Andrews, a Retail Marketing Expert, will be discussing how Retailers need to adapt to new consumer shopping habits. They have released a new book...
by Ted Rubin | Feb 27, 2022 | Featured, Marketing, Social Media/Marketing
Much of the current spending in digital marketing is at the very bottom of the funnel. There are literally billions of dollars being spent to target the right consumer in the right place at the right time, and much of it is completely wasted due to a simple fact:...
by Ted Rubin | Feb 13, 2022 | Featured, Marketing, Social Media/Marketing
Businesses no longer have the luxury of compartmentalizing the customer experience. Consumers have a multitude of ways to engage with a company. For example, by walking into a physical store, browsing a catalogue, visiting a website, using social media, and now…...
