by Ted Rubin | Jul 2, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover, compare, shop and acquire products. Accessible shopping options are even helping...
by Ted Rubin | Jun 11, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Via Seth Goldstein and Digital Marketing Dive Podcast… Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are long-time business partners and great friends and have been helping brands of all sizes get a handle...
by Ted Rubin | Jun 4, 2022 | Featured, Marketing, Social Media/Marketing
Elizabeth Suárez: In this series, I chat with various industry experts on the intricacies of business and discover what advice they can offer to both seasoned and emerging leaders. I sat with Ted Rubin, a leading social media strategist, author and the former chief...
by Ted Rubin | May 28, 2022 | Featured, Marketing
The Universal Coupon is a new industry standard. It brings all coupon data to the cloud to enable a serialized, single-use manufacturer funded coupon. If coupons are a part of your retail strategy, THIS CONCERNS YOU… there is an important change coming, be...
by Ted Rubin | May 15, 2022 | Featured, Marketing, Social Media/Marketing
“Focus on something the customer wants, and then deliver it.” ~Sam Walton Walmart is the largest private employer in the world, only the US Department of Defense and China’s People’s Liberation Army have more people on the payroll. It stands to...
