by Ted Rubin | Sep 6, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
In business, and in life, we often celebrate skill, strategy, and ambition as the keys to success. They matter, of course. Skill sharpens your craft. Strategy helps you see the board and plan your moves. Ambition pushes you to take the first step. These open doors....
by Ted Rubin | Jul 13, 2025 | Featured, Marketing
Why Relationships Trump Metrics… in today’s fast-moving, tech-saturated world, business leaders are bombarded with data. Dashboards, KPIs, conversions, cost-per-clicks… if it’s measurable, it’s being tracked. And don’t get me wrong, metrics matter. ROI...
by Ted Rubin | Apr 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...
by Ted Rubin | Jan 4, 2025 | Featured, Marketing, Social Media/Marketing
ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a defined time frame. However, as businesses evolve to prioritize not only profitability but also long-term sustainability and...
by Ted Rubin | Nov 29, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
