by Ted Rubin | Nov 29, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
by Ted Rubin | Jun 10, 2024 | Featured, Marketing, Miscellaneous
Understanding the value of Return on Relationship (ROR) is crucial when it comes to measuring social ROI. This encompasses organic engagement, community management, sentiment monitoring, and various other factors… as well as judgment with regard to the emotional...
by Ted Rubin | Mar 31, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
A genuine leader has the ability to inspire and influence others. People naturally gravitate towards leaders who lead by example, rather than just preach. It’s crucial for individuals in leadership roles to be mindful of their actions and the impact they have on...
by Ted Rubin | Aug 12, 2023 | Featured, Marketing, Social Media/Marketing
What is Return on Relationship (ROR)? Return on Relationship (ROR) is a measure of the value that a business or brand derives from its relationships with customers, partners, and other stakeholders. It is a broader concept than return on investment (ROI), which...
by Ted Rubin | Apr 23, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
“Return on Relationship” (ROR), hashtag #RonR, is a term I have used and evangelized since 2009 to describe the value that companies can derive from building and maintaining strong relationships with their customers. The concept of ROR emphasizes the...
