by Ted Rubin | Apr 30, 2016 | Featured, Marketing, Social Media/Marketing
In this episode of the Future² podcast, I had the pleasure of chatting with New York native and one of the most influential CMOs in the world, Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist and evangelized the term ROR:...
by Ted Rubin | Jul 13, 2015 | Featured, Marketing, Social Media/Marketing
A month ago I wrote a post for Sprout Social about Social ROI and how the key to that is Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both...
by Ted Rubin | Jun 28, 2015 | Featured, Marketing, Social Media/Marketing
The Social Customer Relationship from Sprout Social Webinar Details Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those...
by Ted Rubin | Mar 4, 2015 | Featured, Marketing, Social Media/Marketing
There’s no doubt, Matt, when people ask me what’s the ROI of social, I ask them what’s the ROI of trust and what’s the ROI of loyalty. These are two things that everybody in the C-suite understands. They all understand average order value, frequency of purchase,...
by Ted Rubin | Sep 17, 2014 | Featured, Marketing, Social Media/Marketing
—– “Want to turn “lurkers” into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors.” Getting more “active” fans on Facebook isn’t all that complicated, but it does depend...