by Ted Rubin | Jun 28, 2015 | Featured, Marketing, Social Media/Marketing
The Social Customer Relationship from Sprout Social Webinar Details Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those...
by Ted Rubin | Mar 4, 2015 | Featured, Marketing, Social Media/Marketing
There’s no doubt, Matt, when people ask me what’s the ROI of social, I ask them what’s the ROI of trust and what’s the ROI of loyalty. These are two things that everybody in the C-suite understands. They all understand average order value, frequency of purchase,...
by Ted Rubin | Sep 17, 2014 | Featured, Marketing, Social Media/Marketing
—– “Want to turn “lurkers” into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors.” Getting more “active” fans on Facebook isn’t all that complicated, but it does depend...
by Ted Rubin | Aug 23, 2014 | Featured, Marketing, Social Media/Marketing
When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order...
by Ted Rubin | Jun 12, 2014 | Featured, Marketing, Social Media/Marketing
In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and...
