by Ted Rubin | Apr 23, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
“Return on Relationship” (ROR), hashtag #RonR, is a term I have used and evangelized since 2009 to describe the value that companies can derive from building and maintaining strong relationships with their customers. The concept of ROR emphasizes the...
by Ted Rubin | Jan 27, 2021 | Featured, Marketing, Social Media/Marketing
Lisa Thal is an Author, Speaker, and Life Coach. She authored “Three Word Meetings”… A Simple Strategy to Engage, Inspire, and Empower Your Team. Make an impact on those you lead by using three words! Via Lisa… In Episode 49, I share a...
by Ted Rubin | Apr 30, 2016 | Featured, Marketing, Social Media/Marketing
In this episode of the Future² podcast, I had the pleasure of chatting with New York native and one of the most influential CMOs in the world, Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist and evangelized the term ROR:...
by Ted Rubin | Jul 13, 2015 | Featured, Marketing, Social Media/Marketing
A month ago I wrote a post for Sprout Social about Social ROI and how the key to that is Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both...
by Ted Rubin | Jun 28, 2015 | Featured, Marketing, Social Media/Marketing
The Social Customer Relationship from Sprout Social Webinar Details Social media is firmly established as a must-have marketing and communications tool for brands, and as businesses raise investments into social, the need for concrete, quantifiable returns on those...
