by Ted Rubin | Oct 9, 2021 | Featured, Marketing, Social Media/Marketing
It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
by Ted Rubin | Oct 2, 2021 | Featured, Marketing, Social Media/Marketing
Always focus on truly adding value and be sure to do whatever you can to form a human connection—people do not want to be treated as a number. Yes, you can measure and track numbers, and bang people relentlessly over the head… and make sales. BUT… Your...
by Ted Rubin | Sep 26, 2021 | Featured, Marketing, Social Media/Marketing
How do you build and strengthen relationships with your audience (as a whole, and as individuals) to increase your Return on Relationship, ROR, #RonR? 1. Listen If you want to be heard above the ever-growing social media “noise,” you need to first listen to your...
by Ted Rubin | Sep 19, 2021 | Featured, Marketing, Social Media/Marketing, Uncategorized
TRUST is built upon interaction, when you’re true to your word, authentic, and genuine. To build relationships online, you (as a brand or individual) have to offer value in return. TRUST requires INCLUSION… and “TRUST Exchanges” are a part of everything we do....
by Ted Rubin | Aug 8, 2021 | Featured, Marketing, Social Media/Marketing
Truly enjoyed this interview with Dryver Larrison, the son of a good friend and colleague Jim Larrison who is Co-Founder of Dynamic Signal.