by Ted Rubin | Apr 11, 2013 | Uncategorized
CollectiveBiasTV Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for...
by Ted Rubin | Apr 9, 2013 | Featured, Marketing, Social Media/Marketing
Whether your business is selling widgets or services, success depends on thinking more in terms of delivering stories about those widgets or services and how people use them than about pumping out feature-rich fact sheets or ads. Your customers want to hear those...
by Ted Rubin | Apr 5, 2013 | Featured, Marketing, Social Media/Marketing
Personalization is the new black. The marketing and selling story of today involves knowing and seeing your customer the moment they arrive on your physical or virtual doorstep, and being able to provide differentiated service based on their preferences, history and...
by Ted Rubin | Apr 1, 2013 | Featured, Marketing, Social Media/Marketing
What did this last round of Super Bowl ads do for the brands who created them? In my opinion, not much—when you consider the colossal price tag of the ads compared to brand perception. This past year a 30-second spot cost $4M to air, not counting the costs for an...