by Ted Rubin | Jan 19, 2018 | Featured, Marketing, Social Media/Marketing
You want a recipe for boring, cookie-cutter content? Probably not, but I’m going to give you one anyway. Start out by considering your own opinion, and then forget all about it. Instead, work on producing what you think other people want to see, and saying what...
by Ted Rubin | Jan 8, 2018 | Featured, Marketing, Social Media/Marketing
Social is moving to a prove it or lose it stage… so start thinking how “Content is the Ad.” The importance of content in your SEO and middle funnel strategy will be critical. Social media platforms are essentially huge AI systems designed to keep users...
by Ted Rubin | Jan 7, 2018 | Featured, Marketing, Social Media/Marketing
Guest post by John Andrews My business partner Ted Rubin deftly points out in his book The Age of Influence that “everyone influences someone”. I’ve heard him say this at countless speeches and presentations around the world to leaders of marketing and retail and I...
by Ted Rubin | Dec 15, 2017 | Featured, Marketing, Social Media/Marketing
When you’re trying to learn the real story about a product or service as a consumer, do you turn to the people who market that product or the people who actually use it? Do you build a connection with a brand because of the way that a product is pitched to you,...
by Ted Rubin | Nov 27, 2017 | Divorced Dad, Featured, Marketing, Social Media/Marketing
Ted Rubin is a popular social marketing strategist, keynote speaker, and the starter of the term Return On Relationship, a concept that he strongly believes serves as the cornerstone for creating an engaged member database and community comprised of millions of...
