by Ted Rubin | Sep 15, 2012 | Featured, Marketing, Social Media/Marketing
So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way… individual touches are like relationship seeds. You have a much better likelihood of reaping a good...
by Ted Rubin | Sep 11, 2012 | Featured, Marketing, Social Media/Marketing
Tami has become a good friend since we met at The CMO Club. She is one of those rare marketers from the traditional marketing world who really “gets it.” Happy to have her on board. ~Ted Rubin Originally posted at Digital Age of Marketing by Tami...
by Ted Rubin | Sep 9, 2012 | Featured, Marketing, Social Media/Marketing, Video
Published on Sep 4, 2012 by CollectiveBiasTV Collective Bias is a content marketing company that weaves organic social content into real-life stories to create millions of impressions, drive organic SEO and ultimately sales for brands and retailers like Starbucks,...
by Ted Rubin | Sep 6, 2012 | Featured, Marketing, Social Media/Marketing
Facebook fans, retweets, site visits, video views, positive ratings and vibrant communities are not measureable financial assets—they aren’t reflected on the balance sheet and can’t be counted on an income statement—but that doesn’t mean they are valueless. ...
by Ted Rubin | Sep 5, 2012 | Featured, Marketing, Social Media/Marketing
One of the central themes of this conference, and of IBM’s Smarter Commerce initiative more generally, is that relationships matter: it’s not about just paying lip service to the abstract idea of relationships (something that lots of companies do), but about really...
