by Ted Rubin | Aug 31, 2012 | Featured
Was with my 15 year old taking her to field hockey practice this morning (love chatting with her on the way to things like this so volunteer whenever I can to pick her up) and stopped at Dunkin’ Donuts on the way (our Dad/Daughter thing). I mentioned taking her...
by Ted Rubin | Aug 30, 2012 | Featured, Marketing, Social Media/Marketing
Want better Return on Relationship™? Don’t wait for customers/prospects to “Like” you… start “Liking” them! Inspire them to like you… There’s no lazy way out of this, folks. If you want the eyes and ears of consumers focused on you, then develop a...
by Ted Rubin | Aug 28, 2012 | Featured, Marketing, Social Media/Marketing
If you get a chance, sit in on a young child’s birthday party or in an elementary school classroom and just watch them. Really watch them. What happens when new kids come into the room? They immediately run to the group and start interacting. If somebody’s building...
by Ted Rubin | Aug 26, 2012 | Featured, Marketing, Social Media/Marketing
I talk often about ROR, Return on Relationship™(hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time...
by Ted Rubin | Aug 23, 2012 | Featured, Marketing, Social Media/Marketing
I get asked this question a lot: What’s the difference between advertising and marketing, and how do they pertain to social media? But really, advertising is a subset of marketing. Marketing is defined as the integrated communications process through which...
