by Ted Rubin | Aug 26, 2012 | Featured, Marketing, Social Media/Marketing
I talk often about ROR, Return on Relationship™(hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time...
by Ted Rubin | Aug 23, 2012 | Featured, Marketing, Social Media/Marketing
I get asked this question a lot: What’s the difference between advertising and marketing, and how do they pertain to social media? But really, advertising is a subset of marketing. Marketing is defined as the integrated communications process through which...
by Ted Rubin | Aug 22, 2012 | Featured, Marketing, Social Media/Marketing
Social skills have suffered a great deal not necessarily due to “social media” per-say, but because of all the electronics we all carry and are addicted to in our daily lives. It did not used to be so easy to ignore people and seem disinterested because...
by Ted Rubin | Aug 20, 2012 | Featured, Marketing, Social Media/Marketing
Love Tami Cannizzaro’s Tapping into the Human Spirit post, and feel so much the same way about all that we were honored to watch, think about, imagine, and internalize at the London Summer Olympic Games. In particular I thought the US Olympic Women...
by Ted Rubin | Aug 20, 2012 | Featured, Marketing, Social Media/Marketing
Love Tami Cannizzaro’s Tapping into the Human Spirit post, and feel so much the same way about all that we were honored to watch, think about, imagine, and internalize at the London Summer Olympic Games. In particular I thought the US Olympic Women...
