by Ted Rubin | Dec 15, 2017 | Featured, Marketing, Social Media/Marketing
When you’re trying to learn the real story about a product or service as a consumer, do you turn to the people who market that product or the people who actually use it? Do you build a connection with a brand because of the way that a product is pitched to you,...
by Ted Rubin | Dec 7, 2017 | Featured, Marketing, Social Media/Marketing
For many younger employees who have entered the job market in the last decade, working remotely is simply a way of life. The technology is there to make it happen relatively seamlessly. The flexibility of working remotely is great, and it removes some of the common...
by Ted Rubin | Nov 27, 2017 | Divorced Dad, Featured, Marketing, Social Media/Marketing
Ted Rubin is a popular social marketing strategist, keynote speaker, and the starter of the term Return On Relationship, a concept that he strongly believes serves as the cornerstone for creating an engaged member database and community comprised of millions of...
by Ted Rubin | Nov 13, 2017 | Featured, Marketing, Social Media/Marketing
Have you ever had a job that you simply couldn’t stand, due to a poor relationship between the decision-makers and the employees responsible for carrying out those decisions? It feels like no matter how strong an effort you make or how much you like serving the...
by Ted Rubin | Nov 9, 2017 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye...
