Straight Talk Blog
Ted Rubin
Ted Rubin and Brand Innovators 2013-2019…
It has been 6 great years MC’ing and Hosting the Brand Innovators #biSummit’s around the country and overseas... and becoming the face of the brand. I enjoyed the events, “owning” the stage, helping to grow the Brand Innovators business and especially the Brand...
How to Build Better Relationships with Customers by Learning, Participating, and Helping
Want to learn how to take your customer relationships to the next level? Here you go… When it comes to marketing and customer service, nothing is more important than building relationships with your customers. It’s really that simple. Building those relationships,...
Ted’s Tips and Tools for Employee Advocacy
Some companies still fear the “socialization” of the workplace but locking your employees out of all personal social channels while at work is a big mistake. It only forces them to break the rules and use a different screen. Instead of being productive, aware of daily...
Independence Day… YOU CAN MAKE A DIFFERENCE!
Independence Day brings to the forefront the current frightening political environment, world environmental, economic, and most importantly and relevant today that represents freedom… the challenges immigrants, and those seeking asylum, have been experiencing more...
Take Your Employee Advocacy Mindset to the Next Level
It sounds obvious, but businesses are missing it: your employees are more important to the success of your company than you think. Our resident rock star Ted Rubin breaks down how you can build an environment that your employees can create, innovate and thrive in. ...
Social Selling: New Technology Didn’t Make Buyers Grow Three Heads
Are you using social media to blindly blast information at your audience? How to use social media to build relationships – and truly connect with consumers. Digital tools like social give us infinitely better ways to understand where our customers are coming from....
CPG Brands Need To Find Their Voice
Why the sound and voice of your brand is the next frontier to explore. What does your consumer packaged goods (CPG) brand look like? No doubt you and your loyal customers could answer that question quickly. Colors, logo, branding, packaging, memorable advertisements...
Set The Table For Strategy And Innovation By Bringing Back Real Brainstorming
Brainstorming too often becomes the narrow view of a few (very) vocal people. Time to switch it up, create some truly effective strategies, and kick start some real thinking time by opening the floor up to everyone. Strategy is definitely not dead, and it also doesn't...
Own The Crowd: Why Collaborative Content Creation Really Wins
CEO of Photofy John Andrews considers how collaboration with your employees could make your digital content sing… Digital marketing today is a crowded arena. It’s become the primary tool for marketers in terms of dollars spent. But as spending has increased,...
Building Better Relationships… Why Saying “No Thank You” is Important
No thank you... is that really so hard to say? I get that people are busy, and that we all get a little overwhelmed sometimes from all the marketing that we see. But if we've got a long-standing relationship and I'm reaching out with an offer, a favor for a friend,...
“It’s All About Relationships!” An Interview with Ted Rubin ~via @mentionlytics
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted Rubin is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on...
Hype Meets Reality: Why Programmatic Is Not Ready For Prime Time
My take on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads. Programmatic media buying, marketing and advertising is the “algorithmic purchase and sale of advertising space in real time”, and it has...
“Unsubscribe” Does NOT Mean Send Me More Emails!
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of my biggest pet peeves, and here’s why. Isn’t it great when you unsubscribe and start getting more emails? Signing up for any type of...
The Retail Tax
Direct to Consumer is the Future of Brands by John Andrews After experiencing disruption from agile, direct to consumer brands, many traditional brands are starting to move towards similar models. A simple reason why... traditional retail is effectively a tax. This is...
Employers: Treat Every Employee Like A Mary Kay Rep
Empowering your employees will result in success for your brand... Every retail employee is an individual with their own unique skills, outlook, and ability to solve problems. With the right training, an employee can learn to be a true ambassador for your brand, an...
Digital Marketers Need To Be Reminded: Walk In Your Customer’s Shoes
Why marketers need to really understand what their audiences want, before they – and their products – become irrelevant... Does it appear that you’re followed around online with ads for things you already own? A case in point... I own three Nests, nine Nest smoke...
Traditional Retailers Are Failing And It’s Not Amazon’s Fault
Instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those customers... Traditional retailers are failing, and while I know you'll find...
Thinking Back on Decisions and How They Impact Your Success
I learned very quickly to be careful about looking back too much. I made sure to learn from my mistakes, but tried not to second guess myself. I have always done everything I can to build relationships and surround myself with friends and colleagues I trust… A Network...
Want To Reach Customers? Think Like One!
Why EMPATHY for your CONSUMER will always result in a Better, More Effective Marketing Plan. It's pretty easy to sit in a room and come up with a flashy marketing plan that's sure to please other marketing experts. That doesn't mean it will be a good marketing plan or...
Are Bloggers/Influencers, Worth the Money to Influence Consumers?
Are bloggers/influencers, worth the money to influence consumers? My take... #1... it’s all about the situation, the context, and the bloggers/influencers. #2... it’s most often, although not always, more about the content than the “influence.” #3... everyone...
The Difference Being Vegan Makes in Your Health is Undeniable
Being Vegan, Vegan Being: Ted Rubin – The Difference Being Vegan Makes in Your Health is Undeniable. ~via @Inspira77394961 / InspirationalSouls.com Tell us a little about yourself. I lived in NYC and Long Island until December 2016 when I relocated to Pompano Beach,...
The New Measure of Success: Return on Relationship with Ted Rubin (Podcast) ~via @TheEntrepYou
Ted Rubin is a leading social marketing strategist, Photofy CMO/Advisor, MC/Host Brand Innovators Summits... Speaker / Author / Provocateur. He is the author of Return on Relationship, How to Look People in the How to Look People in the Eye Digitally and The Age of...
Beware The Risks of Arrogance and Pride in Business
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself people. Ever work with someone who always had all the answers, even if they weren't paying any attention to the questions? Have you...
Blockchain IS NOT the Answer to Marketing with Customer Experience in Mind
This article was posted to Harvard Business Review and seemed to have gotten a lot of play... What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters... In my opinion Blockchain...
The Five Main Challenges Facing CMOs Today
From employee advocacy to peak data, let's lay down the big challenges CMOs around the world are facing right now – and what they can do to improve their marketing in each area. 1. Understanding and embracing the power of employee advocacy Empower your employees and...
You Have My Full Attention – Don’t Waste It
It is very, very rare to have your customer's full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
Social Media Value = Thinking Beyond the Campaign
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term interaction...
It’s My 61st Birthday and I’d like to Share…
I would like to share my Favorite Birthday quotes… ” Your birthday is a special time to celebrate the gift of ‘you’ to the world.” ~Anonymous “And in the end, it’s not the years in your life that count. It’s the life in your years.” ~Abraham Lincoln “Sooner or later...
Take Back Branded Content Outsourcing and Dependency
Empower your Employees and THEY will Power your Brand If you own a hospitality or service business, chances are that you’ve encountered some negative user-generated-content (UGC) on sites like Yelp or Trip Advisor—even Facebook. Let’s face it… digital technology has...
Build Your Brand “With a Little Help from Your Friends”
Who doesn’t remember the old Beatles classic “With a Little Help from My Friends?” I can hear that tune and Ringo Star singing the lyrics in my head, can’t you? “Oh, I get by with a little help from my friends. Mmm, I get high with a little help from my friends. Gonna...