Straight Talk Blog
Ted Rubin
120 Seconds with Ted Rubin and David Brier… Truth about Social Media
The Truth about Social Media in less than 2 minutes! Social marketing strategist Ted Rubin and brand specialist David Brier are at it again. This time for every CEO, entrepreneur, CMO and startup that has only 120 seconds to get an insight they can use right now. Take...
Anger and Influence… Not Good Bedfellows
You’ve heard me say before that everybody has influence because we all have an influence on the people around us. However, this can be a double-edged sword, especially if we let negative emotions rule us. Negativity (and anger in particular) is not only an emotional...
Brands: Focus More on Experience than Campaigns
If I were to write a newspaper article for brands that encompasses what they need to be doing in 2016 and beyond, it would have the title: Stand Out by "Liking" Them Before They "Like" You. Why? Because social media success does not come down to a mere numbers game,...
Don’t Let Your Relationships Languish, They’re Worth The Effort
A professional network is more than just a list of well-placed contacts. It’s a collection of relationships, built on a foundation of time, energy and emotional investment. The people that you see every day, at work or in any social group, are in the best position to...
You Are an Influencer… Everyone Influences Someone
There are countless ways to grab the attention of your audience, but keeping them coming back for more is where the real value lies—it’s where you build influence. Mom bloggers are a good example of this. Those who developed the greatest influence did so with good...
Embracing Social: Interview with Social Strategist Ted Rubin ~via @savage_int
Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin - leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators - is leading the charge for...
Building a Brand Culture: Serious Change is Needed
What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms, because that sort of recognition is fleeting. You may find the...
What 2016 Trend is Defining (or Redefining) Marketing?
One of the biggest trends I've seen in 2016 is that more marketers have decided to stop talking past their customers, and start talking to them. It's what I like to call “Looking People in the Eye Digitally,” and it's great to see people embracing the concept. That's...
The Relationship Between Influence and Content
There are countless ways to grab the attention of your audience, but keeping them coming back for more is where the real value lies—it’s where you build influence. Mom bloggers are a good example of this. Those who developed the greatest influence did so with good...
Employees as Social Advocates: It’s a Two-Way Street
For years companies have been trying to find ways of using social media to promote their businesses, but have been tamping down on the social asset that’s right under their noses: their employees. You can’t ask an employee to be a true advocate for your business on...
#RetailRelevancy… Where We Stand, Where We’re Headed, and Why It Matters
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
#RetailRelevancy… Where We Stand, Where We're Headed, and Why It Matters
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
Advice On Building Personal Relationships Through Social Media ~via @smarthustlemag
Ramon Ray, Publisher of Smart Hustle Magazine: I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of...
![The Social Marketing Strategist, Ted Rubin Interview [audio] ~via @Industry_Angel](https://i0.wp.com/tedrubin.com/wp-content/uploads/2016/09/Ted-London3-9.2015-2-1.jpg?resize=400%2C250&ssl=1)
The Social Marketing Strategist, Ted Rubin Interview [audio] ~via @Industry_Angel
Ian Farrar and Ted Rubin Discuss: Communities and networks Approach to social Customer service and their use of social media Employee engagement Personal branding Culture Customer relationships
How to Build Customer Trust and Get a Return on Relationship ~via @Hyken
Ted's interview begins at minute 9:40. Feel free to listen to Shep himself talk about How to Create Trust for the first 9:40 minutes. Shep Hyken speaks with brand evangelist, social marketing strategist, and keynote speaker, Ted Rubin about branding, customer service,...
Here is what "I" am tired of…
Social Marketing Dignitaries shouting to the world that it is a waste of time to try to change someones mind about political choices on social platforms... and/or telling us all to stop posting about politics for that reason, and because it will do damage to our...
Content Marketing…. the Times They are a Changing
Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things...
Busting the Myth of Marketing to Millennials ~my #H2HChat with @BryanKramer
Originally posted at bryankramer.com
The Marketing Superpower
“For me the marketing superpower, the most important skill that makes you a great marketer, social or otherwise, is all about Looking People in the Eye Digitally… truly doing your best to connect, be responsive, and care. The ability to go into the “social” homes of...
Web Retailers: Focus on Experience, Not Conversion
Focusing on the user experience rather than worrying solely about conversion rates shouldn’t be a novel idea, but too often the numbers take precedence over how we reach them. Not all conversions are created equal. If you optimize your app or website only for...
How To Use Snapchat To Grow Your Business… Ted Rubin interviewed by @PhoebeChongchua
Snapchat is gaining a recognition as serious platform for brands but will it actually help your bottom line? It will depend on how you use the social media platform and what your goals are. Finding and connecting with the right audience can be challenging. I invited...
How Marketers Are Tackling Social Media In 2016: An Interview With Ted Rubin ~via @Workfront_Inc
How are marketers adapting to changes and challenges in social media in 2016? Why are some teams succeeding in responding to customer needs on social media while others fail? Last week, Marcus Varner and Scott Duehlmeier from the Workfront Corporate Marketing team sat...
Take Advantage of the Social Time Lag…
One of the advantages of social over face-to-face interaction is that it can take some of the inherent nervousness out of the listening process. Digital conversations allow for the type of measured, detailed responses that are rarely possible in a face-to-face...
Why the Wall Between Sales and Marketing Needs to Come Down
That old, moss-covered wall between sales and marketing in the brick-and-mortar world has been showing its age for a long time now. It’s great to see that the wrecking balls are on-site, and they’re clearing the way for the type of collaboration that has long defined...
Marketing: If Content is King and Connection is Queen, Context is the Little Prince
Know your audience. It’s old advice, but still as relevant as ever in a marketing world dominated by content. I’d just like to add that it’s also important to let your audience help you create context. You might be the creator, but your content must “feel” like it...
Three Tips for Small Business to Improve Their Digital & Social Presence
Here are Three Key Marketing 101 Lessons that never go out of style and all Small Business Owners need to remember: 1- You are NOT Your Customer—Do Your Research: One of the most important lessons every marketer should remember is to market to your target audience—not...
Three Tips for Small Business to Improve Their Digital & Social Presence
Here are Three Key Marketing 101 Lessons that never go out of style and all Small Business Owners need to remember: 1- You are NOT Your Customer—Do Your Research: One of the most important lessons every marketer should remember is to market to your target audience—not...
Three Tips for Small Business to Improve Their Digital & Social Presence
Here are Three Key Marketing 101 Lessons that never go out of style and all Small Business Owners need to remember: 1- You are NOT Your Customer—Do Your Research: One of the most important lessons every marketer should remember is to market to your target audience—not...
How Does A Commodity Become A Must-Have Brand? DAVID & TED TALK ~via @davidbrier
Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. MUST-HAVE BRANDS. A SHORT HISTORY. Old Spice. Oreo. GEICO. Each of these brands is a household name, the goal and hope of nearly every company or its CEO. So how the heck does a...
How Does A Commodity Become A Must-Have Brand? DAVID & TED TALK ~via @davidbrier
Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. MUST-HAVE BRANDS. A SHORT HISTORY. Old Spice. Oreo. GEICO. Each of these brands is a household name, the goal and hope of nearly every company or its CEO. So how the heck does a...