Straight Talk Blog
Ted RubinStagnation is the Enemy!
An article in 1to1media by Harley Manning describing speakers at the 2014 World Business Forum caught my eye a few weeks ago. In particular, a speech by Malcolm Gladwell on transformation and disruptive innovation was particularly interesting, because he discussed...
Rubin On Why It’s All Relative ~via @JaciClement
Originally posted January 13 2015 5:20 PM by Influential Insiders Editor, @JaciClement Ted Rubin likes to talk. A lot. OPERATORS STANDING BY: With 260,000 Twitter followers and counting, Ted Rubin wonders why no one ever calls. With his brand exploding, it appears the...
Rubin On Why It's All Relative ~via @JaciClement
Originally posted January 13 2015 5:20 PM by Influential Insiders Editor, @JaciClement Ted Rubin likes to talk. A lot. OPERATORS STANDING BY: With 260,000 Twitter followers and counting, Ted Rubin wonders why no one ever calls. With his brand exploding, it appears the...
Joel Comm & Ted Rubin on the @TheMiaConnect Power Chat [video]
About the Event: This week's Guest Lineup full of smarty-pants firepower: Joel Comm and Ted Rubin! I'm fairly certain the Internet will blow up when I get these two powerhouses sitting together on The Mia Connect Power Chat Virtual Interview Couch! Join me this week...
Joel Comm & Ted Rubin on the @TheMiaConnect Power Chat [video]
About the Event: This week's Guest Lineup full of smarty-pants firepower: Joel Comm and Ted Rubin! I'm fairly certain the Internet will blow up when I get these two powerhouses sitting together on The Mia Connect Power Chat Virtual Interview Couch! Join me this week...
Joel Comm & Ted Rubin on the @TheMiaConnect Power Chat [video]
About the Event: This week's Guest Lineup full of smarty-pants firepower: Joel Comm and Ted Rubin! I'm fairly certain the Internet will blow up when I get these two powerhouses sitting together on The Mia Connect Power Chat Virtual Interview Couch! Join me this week...
Give Them Something Unexpected
Think back on a Halloween from your childhood or your children’s childhoods. Was there an event or a person who stood out to you that was really different? Halloween is one of those events that colors our lives as children (and again as adults with children) because...
The @MassAmplify Show Sneak Peak with Guest Ted Rubin
Published on Dec 31, 2014 This is a highlight of the Mass Amplify Show - it's not just a peek behind the curtain, it is one of the many peaks of this episode with Ted Rubin! In this episode of the Mass Amplify Show, Ted Rubin author of Return on Relationship the New...
Is Twitter’s Impact Waning?
I say NO… it’s evolving. The social landscape continues to shift, and Twitter is no exception. However, it’s still one of my favorite social platforms for several reasons: It keeps me “in the know” with up to the minute news For “on the go” people like...
Guest Ted Rubin Interviewed on #SocialHangout
Streamed live on Jan 9, 2015 Recorded Live Friday January 9th 9am PST/12pm EST with Ted Rubin the leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators to the #SocialHangout #RonR #SocialHangout Hosts:...
Want to Be a Better Salesperson? Build Relationships!
----- Today's knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what's your sales edge? Learning to build stronger relationships with your clients. I was reading some great information recently on social selling and how...
3 Simple Questions and Answers for 2015
Question 1: Which do you think will be the most important social media trends in 2015? There is a struggle going on between automation and human interaction. Sustaining and growing any business (for profit, and especially non-profit) depends on human interaction. How...
How Real-Time Analytics Can Transform a Brand
The last few years have transformed the way organizations utilize data. Today, the volume, variety and velocity of data is taking the business world by storm. Organizations that are able to understand and act on the data - based on analytics, but with the relationship...
Why You Should Stop Tying Yourself in Knots Over ROI & Start Thinking ROR, #RonR ~via @hootsuite
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
Why You Should Stop Tying Yourself in Knots Over ROI & Start Thinking ROR, #RonR ~via @hootsuite
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
Why You Should Stop Tying Yourself in Knots Over ROI & Start Thinking ROR, #RonR ~via @hootsuite
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
Return on Relationship, #RonR, is Measured…
ROR, #RonR, is measured through organic engagement, community management, sentiment monitoring and so much more. It all comes down to one word: Value. How do your social media efforts create value for you, as a brand, and for your audience? What prompts that viewer to...
Three Key Marketing 101 Lessons That Never Go Out of Style
As we begin 2015, let's be certain to remember and focus on... Three Key Marketing 101 Lessons that never go out of style not matter the platforms or new names: 1. You are NOT Your Customer—Do Your Research: One of the most important lessons every marketer...
The Millennial Effect on The Evolution of the Consumer ~via @InsideCXM
Back in 2013, the management consultancy firm Accenture conducted a global market research survey across eight countries on the shopping behaviors of 6,000 consumers (1,707 of whom were Millennials—born between 1980 and 2000). The study, entitled “Who are the...
Ted Talks About… Return on Relationship #RonR
#KeynoteSpeaker: Ted Rubin is a Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO Brand Innovators TED TALKS ABOUT... RETURN ON RELATIONSHIP, #RonR In March 2009 he started using and evangelizing the term ROR, Return on Relationship,...
Most Important Lessons We Can Learn from Children
We talk and write a lot about what we are teaching our children and what they are learning from us – but if we only focus on one side of this teaching/learning relationship, we are missing some of the greatest examples of our lives. Following are my 12 most important...
“Life isn’t about Finding Yourself. Life is about CREATING Yourself.” #RonR
The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that...
For Me Twitter and New Friends Have Gone Hand-in-Hand From the Beginning
Three things are most important for anyone who wants to be successful using Twitter for relationship building: 1. Being available as much as possible. 2. Constantly producing and curating content to attract those who don’t know you or may feel reluctant to reach out....
Interview with Ted Rubin by @Quick2LAUNCH: Social Marketing, ROR, & Building Relationships
We sought out advice from professionals and influencers who are the best at using design & content for communication. This is the beginning of our interview series. Tell me a little bit about your background (work or personal). I like to say I got started in...
Interview with Ted Rubin by @Quick2LAUNCH: Social Marketing, ROR, & Building Relationships
We sought out advice from professionals and influencers who are the best at using design & content for communication. This is the beginning of our interview series. Tell me a little bit about your background (work or personal). I like to say I got started in...
Interview with Ted Rubin by @Quick2LAUNCH: Social Marketing, ROR, & Building Relationships
We sought out advice from professionals and influencers who are the best at using design & content for communication. This is the beginning of our interview series. Tell me a little bit about your background (work or personal). I like to say I got started in...
Visiting Danielle Rubin, the Artist… at Skidmore College
Happy spending two hours with Dani on Friday 12/5/14. Totally worth the 7+ hours of driving to see her studio, meet a friend, and have dinner. I miss her so much but have learned to appreciate the "moments," even when they are few and far between 🙂 #RonR #HappyDad...
Why Learn-Learn Is Better Than Win-Win in a Social Media Plan
----- No matter which social channels you're using, providing value to users is the best strategy for building relationships. Social media is constantly evolving, with users finding new ways to employ existing platforms. Popular social channels often undergo major...
So Why Should Small Business Be Using Social Media?
The most prominent reasons Small Business should be using social media are responding to customer questions, networking and education… but there’s more. To date, most small businesses have not been looking to help build the sales funnel through these channels. This is...