Straight Talk Blog
Ted RubinConversation with Intention: Making the Emotional Connection ~via @InsideCXM
We’ve all heard that talking with other people (and not just talking to them) on social channels is the way to build meaningful engagement. As brands and individuals we want to build an emotional connection with our audience, so what’s the best path for success? I...
“It’s Not Authentic if Everyone Loves You”
“It’s not authentic if everyone loves you.” That is a message that every marketer needs to hear loud and clear, especially as the focus on social media gets stronger and recommendations carry more purchasing weight than ever before! The term “authenticity” gets used a...
The Number ONE Reason Marketers Fail When They Use Social Media
The number ONE reason many marketers fail when they try to use social media is that they DON’T take into account important traditional marketing lessons from the past—and I’m talking Plain Jane, Vanilla Manilla lessons that should be the bread and butter for any...
The Cornerstone of Multi-Million Member Databases Is Return On Relationship ~podcast via @JoshTropical
Today’s guest Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™ Ted also spent a great deal of time...
Feeling Thankful for “Moments” with My Daughters
See my Thanksgiving post series Tuesday, yesterday and here today… As many of my loyal readers have come to know, my daughters mean everything to me. And as a divorced dad, I’ve had to fight, and give up a lot, to spend precious time with them. I think many parents...
Feeling Thankful for the Return of Good Judgement
See my Thanksgiving post series yesterday, today, and Thanksgiving Day… Business owners are realizing big data isn't all it's cracked up to be-- I’m feeling thankful that big data seems to be starting to take a back seat to sound business judgment. This is not saying...
Feeling Thankful for Human Interaction
See my Thanksgiving post series today, tomorrow and Thanksgiving Day... Humans have become adept at automating everything, and we’re rapidly replacing human effort with mechanization and/or computerization. We have found a way to automate more and more tasks in our...
Events, Traveling and Relationships
The beauty of events and traveling is the ability to take relationships developed digitally to a face-to-face encounter that cements the connection. Most think this does not scale, but it does because when you make this a regular part of your travels, always reaching...
‘Relationships are the New Currency’
Originally posted at U.S. NEWS and World Report on August 26, 2014 Social media whiz Ted Rubin says online marketing is taking a turn towards the personal. By Lisa Chau Aug. 26, 2014 | 1:30 p.m. EDT Author Ted Rubin is an industry leader in social marketing strategy...
'Relationships are the New Currency'
Originally posted at U.S. NEWS and World Report on August 26, 2014 Social media whiz Ted Rubin says online marketing is taking a turn towards the personal. By Lisa Chau Aug. 26, 2014 | 1:30 p.m. EDT Author Ted Rubin is an industry leader in social marketing strategy...
What Ted Rubin Thinks About Instagram… with @SueBZimmerman [video]
What Ted Rubin thinks about Instagram Originally Published in longer form Oct 22, 2014 by Sue B. Zimmerman How does Ted Rubin feel about Instagram as a tool to grow your business? #RonR #KeynoteSpeaker #instagram
The One Thing You Can Do to Improve Your Business Relationships
----- Humility is a trait each of us should try harder to adopt. To become a better leader, you need to learn how to tell people you're sorry. I was reading an article on LinkedIn the other day, "10 Things Exceptional People Say Every Single Day," and two thoughts...
Ted Talks About… Relationships, Small Business and Personal Branding
Published via YouTube Sep 22, 2014 Ted Rubin nos cuenta la importancia de las redes sociales para emprendedores, pequeñas empresas y marca persona. Social Media Week Miami - Ted Rubin Questions: 1 - How important are relationships? 2 - How does Social Media help small...
Is Networking in Social Media a Worthy Investment?
An interviewer posed this question to me recently: Is networking in social media a worthy investment? My answer: Depends upon what you call worthy. Is building and extending relationships worthy? Is having friends, fans, advocates who support you worthy? We have to...
There Are No Tricks or Short-Cuts
How can your company encourage customer to market for you through word of mouth and sharing? Too many companies are looking for tricks or short-cuts... First and foremost, by delivering an exceptional product. Next... do everything you can, in every part of your...
Standout by “Liking” Them Before They “Like” You
Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on those...
Creating Content, It’s Easy
Take your most popular tweets and FB posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Seth Godin is one of the most successful bloggers in the...
Creating Content, It's Easy
Take your most popular tweets and FB posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Seth Godin is one of the most successful bloggers in the...
The Most Important Lesson I Learned About Failure
The most important lesson I learned about failure is that without it, you do not truly understand success. When success comes too easily or too early in the process, we come to believe it is the natural state of things, and when failure comes at a later date in some...
Don’t Tell Me You Don’t “Do” Business Cards
Don’t tell me you don’t “do” business cards. I suggest... you “do” them. It’s about connection and relationships. #RonR. I posted this to Facebook, Google+ and LinkedIn and the following conversation transpired. I add more depth to my statement in the comments...
Twitter and Friendship
For me Twitter and new friends have gone hand-in-hand from the beginning. And I’m not just talking about gaining followers here—I’m talking about true connection, forming relationships and making things happen. I’ve never “bought” a single Twitter follower for any of...
The Importance of Hitting Our Inner Reset Button
------- Our brains process five times the information they did 20 years ago. Here's how you can help your brain adapt to information overload, and remain creative and productive. Here’s a question for you: How many of the following scenarios can you identify with? I...
So what does it take to get the Small Business involved in Social Media?
Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not...
How Crazy Socks Became the Key…
----- If you're struggling with how to build your personal brand online, you may find inspiration in this expert's branding story. SEPTEMBER 29, 2014 Building your brand can feel like an uphill battle at times. Anyone with a clever idea and the guts to try it can do...
Without Context, Influence Falls Flat ~via @InsideCXM
When you’re looking for social influencers in your niche to connect with and engage, where do you start? Most people make a beeline for the flashy, neon lights of the follower count. While that mayseem a logical place to start, it’s really a flawed metric. First,...
Customer Experience Q & A with @SDL
What excites you about customer experience?It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.When did you first get involved in customer experience...
Customer Experience Q & A with @SDL
What excites you about customer experience?It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.When did you first get involved in customer experience...
Customer Experience Q & A with @SDL
What excites you about customer experience?It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.When did you first get involved in customer experience...
The Only Way to Build a Brand on Social Media is Through Trust
—– Whether you're building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s important to remember to build your personal brand along with...
How to Market to Women Using Social Media
Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust...