Straight Talk Blog
Ted RubinHow to Build a Relationship-Driven Company Culture ~via @MarketingScope
What’s the one thing that’s lacking in business culture today that has the potential to bring in more revenue than anything else? I’ll give you one word: trust. It’s not something you can buy with advertising dollars. It has to be earned through the actions of the...
C-Suite Engagement via Social: Why It’s Not a Choice Anymore
If you haven’t picked up Charlene Li’s new book, The Engaged Leader: a Strategy for Your Digital Transformation, I highly recommend you do so. Charlene is a well-regarded author and researcher on leadership issues, and if you’re an executive, it’s a must-read. In a...
Your Brand Ethics and Values: Walk the Talk ~via @MarketingScope
Do you do much thinking about the ethics and values of your company on a daily basis? Do you talk about it with your employees? Most people don’t. They assume since it’s mentioned in the “about” page of the company website or in their marketing materials, that it’s...
Will The Real You Please Stand Up Ted Rubin Interview ~via @kimgarst
About the Event: To get your copy of Will The Real You Please Stand Up, please visit https://bit.ly/beyoubook Interview Links: Ted’s Site: https://tedrubin.com/ Event Link: https://www.youtube.com/watch?v=VC4MhVcAnXc Originally posted on YouTube,...
My Three Favorite Blogging Tips
#1: User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, make it easy for readers to leave comments and share your posts on various channels that will help lead...
Beth Rosen Interviewing Ted Rubin for @MeetAdvisors
This interview was filmed late Fall 2014, but not posted until recently by MEETADVISORS™. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Author of the books... "ROR: Return on Relationship" and "How to Look People in the Eye Digitally"....
Why the Best Marketers MUST Embrace Social
From the simplest to understand perspective... the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the employee’s communities), then acting on what they’ve learned. This...
Creative Warriors Podcast – Return on Relationship ~via @JeffreyShaw1
Today is the age of influence! Anyone with the will can build a brand, effect change and make a difference. In many ways it the height of creativity. You can use todays technology and your skills in ways that are limited only by your imagination. Big statements and...
Dude… Time to Get Some Relationship Building “Game”
This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch... "So you connected in order to simply pitch me... not even a hello, how are you, buy me a cocktail before...
Dude… Time to Get Some Relationship Building "Game"
This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch... "So you connected in order to simply pitch me... not even a hello, how are you, buy me a cocktail before...
Dude… Time to Get Some Relationship Building "Game"
This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch... "So you connected in order to simply pitch me... not even a hello, how are you, buy me a cocktail before...
Talking Return on Relationships, with Ted Rubin ~Interview by @martinsherv
Downloadable PDF Martin: Hello and welcome. It is a little bit sunny today in Wales. But the view I’m about to show is far better. One, it’s got Ted Rubin in it. But two, it’s kind of like, I have to show you now. Look at this. There you go. So we’re going to be...
Social Media Success Interview with Ted Rubin ~via @Everyday_MBA
Episode 6 – Top CMO Ted Rubin discusses his book “How to Look People in the Eye Digitally” and success strategies for social media. Ted is the most followed CMO on Twitter and #13 on the Forbes Top 50 list of social media power influencers. Stay tuned after the...
Let’s Concentrate on Learn-Learn vs Win-Win
My friend Niklas Myhr, the “Social Media Professor,” recently blogged about something I’m very passionate about, Social Media and Quality Management. In his post he discusses tapping your social advocates early on in the product and/or service development phase,...
How to build a Mobile Community
Building a mobile community is the same as building any community... engage, interact, add value and show support for the group and what is important to them. In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building...
Six Pixels of Separation – Return On Relationship With Ted Rubin ~via @MitchJoel
Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies...
Reinvigorating the Lost Art of Conversation ~@Progressive
Our words reveal our refinements; they tell the discerning listener of the company we have kept; they are the hallmarks of education and culture. - Dale Carnegie Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140...
Best Seller TV: Interview with Ted Rubin ~via @cSuiteTV #CSuite
Ted Rubin, author of How to Look People in the Eye Digitally, believes in looking people in the eye, even in today’s digital world, as clients and customers want a connection that adds value to their business. Looking someone in the eye conveys that you’re paying...
Most Brands Don’t Look People in the Eye Digitally on Facebook ~@Progressive
While I can name several big brands that are killing it on Twitter for relationship building and engagement, I don’t think I’ve actually seen one that’s getting Facebook right. Sure, they invest quite a bit in making their business pages look great—they might even...
Eulogy for a Mom, Grandmother, Daughter, Teacher, Friend… #RIPBernice
My older brother Jeff is who I call the "real" writer in the family. He is eloquent, articulate, poetic, and always writes the more formal, and insightful family history eulogies... for that I am forever grateful. When he read this at Mom's funeral, and every time I...
Striking a Communication Balance: Integrating Traditional and Social Channels ~@Progressive
Just because there’s a digital/social frenzy surrounding business communications these days, it doesn’t mean that traditional channels are dead and we should no longer use them. Are they still viable? Absolutely! With the ongoing emphasis on maximizing marketing...
#RIPBernice
Mom passed at 1:40am on Monday, Dad on February 23rd, 2014. This photo is how I imagine Mom and Dad now... It's been a very special 9 days since I redirected my trip home from San Diego and me my brother Jeff at my Mom's bedside on Saturday March 28th... would not...
Ted Talks About… Taking the Word Friend Back #RonR
This is something I have been publicly talking about for close to 4 years (Let’s take back the word “Friend”!). I am incredibly proud to say that over the past very difficult week, my "friends" near and far, have shown me that we are making great strides in this...
Getting Back to Basics in a High-Tech World
Kudos to my friend Chris Barrows on his blog for Millennial CEO, “The Lost Art of Hello.” As he states in the post, we often find ourselves in this tech-drenched life unable to unplug from our wearables long enough to engage in simple human interaction. We learned (or...
How to Get a Return on Relationships with Ted Rubin ~Interviewed by @ChristinaFaith
Ted Rubin is an amazing communicator and relationship builder. Listen as Christina Faith uncovers the importance of relationships in our entrepreneurial efforts! Originally posted at Christina Faith on February 23, 2015
Boomers Get Social Best, Because They Have Relationship Building Experience
You’ve often heard me say that social media should be more about building real relationships than just ‘friending/liking/following’ a lot of people. That’s why I think Baby Boomers ‘get’ social media better than those who were born into it—because they’re old hats at...
#NAOTALKS: Ted Rubin’s New Way to Social Marketing
Originally posted February 11, 2015 by Jasmin Martin in Nao Talks ------------------------------- Ted Rubin is a veteran in the game of social marketing. He’s well known for being a brand strategist, keynote speaker and social media marketing influencer, but Ted is...
#NAOTALKS: Ted Rubin's New Way to Social Marketing
Originally posted February 11, 2015 by Jasmin Martin in Nao Talks ------------------------------- Ted Rubin is a veteran in the game of social marketing. He’s well known for being a brand strategist, keynote speaker and social media marketing influencer, but Ted is...
Social Media is the New Quality Control
If your product is fantastic, when identified and energized your Advocates will spread the word like wildfire. Social networks and traditional word-of-mouth will start buzzing with your product, and sales will reflect your Advocates’ delight. But your advocates won’t...
Happy 20th Birthday to my Daughter Danielle
Dani, wishing you a very Happy 20th Birthday, all good things... confidence, love, and to be loved. You will always be my little angel and no matter how many years pass, you will always be that sweet, loving, and caring child who was my special little girl. I wish you...