Straight Talk Blog
Ted RubinWant to Be a Better Salesperson? Build Relationships!
----- Today's knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what's your sales edge? Learning to build stronger relationships with your clients. I was reading some great information recently on social selling and how...
3 Simple Questions and Answers for 2015
Question 1: Which do you think will be the most important social media trends in 2015? There is a struggle going on between automation and human interaction. Sustaining and growing any business (for profit, and especially non-profit) depends on human interaction. How...
How Real-Time Analytics Can Transform a Brand
The last few years have transformed the way organizations utilize data. Today, the volume, variety and velocity of data is taking the business world by storm. Organizations that are able to understand and act on the data - based on analytics, but with the relationship...
Why You Should Stop Tying Yourself in Knots Over ROI & Start Thinking ROR, #RonR ~via @hootsuite
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
Why You Should Stop Tying Yourself in Knots Over ROI & Start Thinking ROR, #RonR ~via @hootsuite
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
Why You Should Stop Tying Yourself in Knots Over ROI & Start Thinking ROR, #RonR ~via @hootsuite
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
Return on Relationship, #RonR, is Measured…
ROR, #RonR, is measured through organic engagement, community management, sentiment monitoring and so much more. It all comes down to one word: Value. How do your social media efforts create value for you, as a brand, and for your audience? What prompts that viewer to...
Three Key Marketing 101 Lessons That Never Go Out of Style
As we begin 2015, let's be certain to remember and focus on... Three Key Marketing 101 Lessons that never go out of style not matter the platforms or new names: 1. You are NOT Your Customer—Do Your Research: One of the most important lessons every marketer...
The Millennial Effect on The Evolution of the Consumer ~via @InsideCXM
Back in 2013, the management consultancy firm Accenture conducted a global market research survey across eight countries on the shopping behaviors of 6,000 consumers (1,707 of whom were Millennials—born between 1980 and 2000). The study, entitled “Who are the...
Ted Talks About… Return on Relationship #RonR
#KeynoteSpeaker: Ted Rubin is a Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO Brand Innovators TED TALKS ABOUT... RETURN ON RELATIONSHIP, #RonR In March 2009 he started using and evangelizing the term ROR, Return on Relationship,...
Most Important Lessons We Can Learn from Children
We talk and write a lot about what we are teaching our children and what they are learning from us – but if we only focus on one side of this teaching/learning relationship, we are missing some of the greatest examples of our lives. Following are my 12 most important...
“Life isn’t about Finding Yourself. Life is about CREATING Yourself.” #RonR
The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that...
For Me Twitter and New Friends Have Gone Hand-in-Hand From the Beginning
Three things are most important for anyone who wants to be successful using Twitter for relationship building: 1. Being available as much as possible. 2. Constantly producing and curating content to attract those who don’t know you or may feel reluctant to reach out....
Interview with Ted Rubin by @Quick2LAUNCH: Social Marketing, ROR, & Building Relationships
We sought out advice from professionals and influencers who are the best at using design & content for communication. This is the beginning of our interview series. Tell me a little bit about your background (work or personal). I like to say I got started in...
Interview with Ted Rubin by @Quick2LAUNCH: Social Marketing, ROR, & Building Relationships
We sought out advice from professionals and influencers who are the best at using design & content for communication. This is the beginning of our interview series. Tell me a little bit about your background (work or personal). I like to say I got started in...
Interview with Ted Rubin by @Quick2LAUNCH: Social Marketing, ROR, & Building Relationships
We sought out advice from professionals and influencers who are the best at using design & content for communication. This is the beginning of our interview series. Tell me a little bit about your background (work or personal). I like to say I got started in...
Visiting Danielle Rubin, the Artist… at Skidmore College
Happy spending two hours with Dani on Friday 12/5/14. Totally worth the 7+ hours of driving to see her studio, meet a friend, and have dinner. I miss her so much but have learned to appreciate the "moments," even when they are few and far between 🙂 #RonR #HappyDad...
Why Learn-Learn Is Better Than Win-Win in a Social Media Plan
----- No matter which social channels you're using, providing value to users is the best strategy for building relationships. Social media is constantly evolving, with users finding new ways to employ existing platforms. Popular social channels often undergo major...
So Why Should Small Business Be Using Social Media?
The most prominent reasons Small Business should be using social media are responding to customer questions, networking and education… but there’s more. To date, most small businesses have not been looking to help build the sales funnel through these channels. This is...
Empower Your Employees and They Will Power Your Brand [Infographic]
Conversation with Intention: Making the Emotional Connection ~via @InsideCXM
We’ve all heard that talking with other people (and not just talking to them) on social channels is the way to build meaningful engagement. As brands and individuals we want to build an emotional connection with our audience, so what’s the best path for success? I...
“It’s Not Authentic if Everyone Loves You”
“It’s not authentic if everyone loves you.” That is a message that every marketer needs to hear loud and clear, especially as the focus on social media gets stronger and recommendations carry more purchasing weight than ever before! The term “authenticity” gets used a...
The Number ONE Reason Marketers Fail When They Use Social Media
The number ONE reason many marketers fail when they try to use social media is that they DON’T take into account important traditional marketing lessons from the past—and I’m talking Plain Jane, Vanilla Manilla lessons that should be the bread and butter for any...
The Cornerstone of Multi-Million Member Databases Is Return On Relationship ~podcast via @JoshTropical
Today’s guest Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™ Ted also spent a great deal of time...
Feeling Thankful for “Moments” with My Daughters
See my Thanksgiving post series Tuesday, yesterday and here today… As many of my loyal readers have come to know, my daughters mean everything to me. And as a divorced dad, I’ve had to fight, and give up a lot, to spend precious time with them. I think many parents...
Feeling Thankful for the Return of Good Judgement
See my Thanksgiving post series yesterday, today, and Thanksgiving Day… Business owners are realizing big data isn't all it's cracked up to be-- I’m feeling thankful that big data seems to be starting to take a back seat to sound business judgment. This is not saying...
Feeling Thankful for Human Interaction
See my Thanksgiving post series today, tomorrow and Thanksgiving Day... Humans have become adept at automating everything, and we’re rapidly replacing human effort with mechanization and/or computerization. We have found a way to automate more and more tasks in our...
Events, Traveling and Relationships
The beauty of events and traveling is the ability to take relationships developed digitally to a face-to-face encounter that cements the connection. Most think this does not scale, but it does because when you make this a regular part of your travels, always reaching...
‘Relationships are the New Currency’
Originally posted at U.S. NEWS and World Report on August 26, 2014 Social media whiz Ted Rubin says online marketing is taking a turn towards the personal. By Lisa Chau Aug. 26, 2014 | 1:30 p.m. EDT Author Ted Rubin is an industry leader in social marketing strategy...
'Relationships are the New Currency'
Originally posted at U.S. NEWS and World Report on August 26, 2014 Social media whiz Ted Rubin says online marketing is taking a turn towards the personal. By Lisa Chau Aug. 26, 2014 | 1:30 p.m. EDT Author Ted Rubin is an industry leader in social marketing strategy...