Straight Talk Blog
Ted RubinHow Duane Reade Leads it’s Industry in Content Marketing
Co-Authors: John Andrews and Ted Rubin AMA recently published an article that I reposted yesterday, The Retweet that Never Sleeps, about Duane Reade's highly successful content marketing approach that has helped the tiny (in terms of store count) retailer outperform...
How Duane Reade Leads it's Industry in Content Marketing
Co-Authors: John Andrews and Ted Rubin AMA recently published an article that I reposted yesterday, The Retweet that Never Sleeps, about Duane Reade's highly successful content marketing approach that has helped the tiny (in terms of store count) retailer outperform...
The Retweet That Never Sleeps [repost from AMA blog]
Originally posted by Molly Sloat at American Marketing Association John Andrews and I, along with Duane Reade's Calvin Peters, devised this strategy when we were running Collective Bias. This is all about Return on Relationship, #RonR... New York-based drugstore...
#SMTShorts: Ted Rubin on “Return on Relationship” vs. “Return on Investment”
Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between "return on relationship" and "return on investment." #SMTShorts is a series of short videos...
#SMTShorts: Ted Rubin on "Return on Relationship" vs. "Return on Investment"
Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between "return on relationship" and "return on investment." #SMTShorts is a series of short videos...
#SMTShorts: Ted Rubin on "Return on Relationship" vs. "Return on Investment"
Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between "return on relationship" and "return on investment." #SMTShorts is a series of short videos...
The New Networking: How to Be a People Curator
------- Though social media makes it easier for us to connect, there's something to be said for being more human when we network. Social media is the handshake of our generation, but it can also be a splendid vehicle for giving warm business referrals, or just...
Do Brands Apologize Too Much? ~via @InsideCXM
Social media is a great tool to help build brand visibility and interact with customers on a public platform. However, keep in mind that it’s a conversation medium—not a place to whitewash your image. People expect brands to be human, which means the occasional...
Presentation Slides… @OrigamiOwl National Convention, The O2 Experience 2014 #GrowO2
ROR, #RonR... Build Greater Intimacy. Origami Owl 7.26.14 from Ted Rubin ROR, #RonR... Build Greater Intimacy with Clients and Profit From Return on Relationship by Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand...
The Age of Influence with Community Building at @Hispanicize [video]
Published on May 13, 2014 While attending Hispanicize 2014, Ted Rubin took a moment to present his take on the Age of Influence with Community Building.
Pure Peace and Relaxation at Zoetry Resorts Punta Cana thanks to @LibertyTravel
[DISCLOSURE: I have been compensated by Liberty Travel to write about my experience. All opinions are my own. Liberty paid for my influence, expertise and work, not for my advocacy (which has to be earned).]
Tips for Small Business on Building an Engaged Social Presence [video]
In this episode of “Magic @ Ball of Social Media,” our video series in which experts answer small business social media questions, we sit down with Ted Rubin, a leading social marketing strategist, brand evangelist and keynote speaker. Rubin provides actionable tips...
Is There a One-Size-Fits-All “Giving” Ratio? ~via @InsideCXM
Any time a big digital idea comes along, especially an idea that shakes free from the status quo, the marketing masses have one simple question – how does it work? If that question can’t be answered with reams of data, the concept is often dismissed. It’s a pragmatic...
Simplicity—What’s Your Definition?
I recently read a blog post by Margaret Molloy, CMO of Siegel+Gale about her favorite quotes on “simplicity,” and the first sentence resonated with me: “At Siegel+Gale, we often think of simplicity as creating brand experiences that are remarkably clear and...
My comments to Penn State Class… PR: Persuading the Masses
Here’s Why Social Media Is A Sales Aphrodisiac! ~via @JLoveBiz [video]
Here's Why Social Media Is A Sales Aphrodisiac! Originally posted at JenniferLove.com 6.11.14 Are you so busy building your business that you often find yourself stuck behind your desk rather than getting out, networking, and meeting people that are instrumental in...
Marketing Isn’t Dead ~via @InsideCXM
In recent times several marketing and communications gurus have declared “Marketing is dead.” Indeed, many of the traditional channels for marketing, such as advertising, direct mail and cold calling, have lost much of their effect and impact. However, as long as...
Social Has Been Called “Networking on Steroids,” but…
Here's some food for thought upon your return next week when you are refreshed, OR getting over an immense hangover 😉 Social has been called “networking on steroids,” but it only works if you do the “work” of “networking.” and community building. That requires a...
Declare “Your” Independence!
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put...
Declare "Your" Independence!
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put...
Declare "Your" Independence!
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put...
Let’s Be Friends! ~guest post via @TIfDiP
Love this post Tiffany... a true tribute to friendship. Honored you mentioned me and included a link to my post. Friends come in all shapes and sizes, some last, others do not, but we hold on to the memories and the part they play. I tell my daughters all the time...
![Building Relationships on SocialMedia as a Creative Professional ~via @LaunchCreate [audio]](https://i0.wp.com/tedrubin.com/wp-content/uploads/2014/06/repost-us-15629490.jpg?resize=110%2C40&ssl=1)
Building Relationships on SocialMedia as a Creative Professional ~via @LaunchCreate [audio]
An Interview with Ted Rubin Ted Rubin is a keynote speaker and brand evangelist who is the most followed CMO on Twitter according to Social Media Marketing Magazine, one of the most interesting CMOs on Twitter according to Say Media, and he’s #13 on Forbes Top 50...
A Dad “Moment”… the Kind I Live For!
This is what Penn Station looks like after midnight when your 17 year old daughter calls in a panic that she and friends missed the 11:42pm train after a concert and have to wait until 1am... "Daddy... what do we do, can you come wait with us?" My reply as I'm...
A Dad "Moment"… the Kind I Live For!
This is what Penn Station looks like after midnight when your 17 year old daughter calls in a panic that she and friends missed the 11:42pm train after a concert and have to wait until 1am... "Daddy... what do we do, can you come wait with us?" My reply as I'm...
A Dad "Moment"… the Kind I Live For!
This is what Penn Station looks like after midnight when your 17 year old daughter calls in a panic that she and friends missed the 11:42pm train after a concert and have to wait until 1am... "Daddy... what do we do, can you come wait with us?" My reply as I'm...
People Will Never Forget How You Made Them Feel
Be Good To People and Just Be Nice… for no apparent reason other than it makes the world a better place, makes you feel good, and will benefit you in the long run. Shoot me… I am altruistic 🙂 “People will forget what you said, people will forget what you did, but...
SDL Innovate 2014: Ted Rubin – Build Greater Intimacy with Clients and Profit from ROR [video]
Embed code: Uploaded on Jun 25, 2014 https://www.sdl.com/innovate-sanfran If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand...
Please Stop Telling Me You Want to… “Pick My Brain”
To extend a bit on the following that I posted Friday on Facebook, and apparently hit a nerve... I am there as much as possible to help and assist others, do so almost every day, and even give out my phone number and email freely on social channels and when I speak at...
Please Stop Telling Me You Want to… Pick My Brain
To extend a bit on the following that I posted Friday on Facebook, and apparently hit a nerve... I am there as much as possible to help and assist others, do so almost every day, and even give out my phone number and email freely on social channels and when I speak at...