Straight Talk Blog
Ted RubinInfluence, Vanity Metrics and Katy Perry ~guest post via @JoshStAubin
Originally posted at Joshua St. Aubin, August 20, 2014 If influence was completely based on vanity metrics like follower count, Katy Perry would be themost influential person on Twitter with Justin Bieber following closely behind. Unless you’re a teenage girl, I think...
How do you Define a Social Business?
Let's define a social business and how it is evolving. It’s not just “being social” with your customers (having social profiles where you know they hang out); it’s about being more connected in your business processes as well. Stop thinking in terms of silos of...
When People ask me What’s the ROI of Social…
When people ask me what's the ROI of Social, I ask them... what's the ROI of Trust, and what's the ROI of Loyalty. The answer, when used to build relationships the results will be... longer lifetime value of a customer, larger average order value, and increased...
#SMTShorts Ted Rubin on Upping Engagement on Twitter
Social Media Today Published on Jul 15, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, talks about how to get existing customers to follow you on Twitter. #SMTShorts is a series of short videos featuring top names in...
Calvin Peters, Duane Reade, thanks “Social Media Pioneers” Ted Rubin and @Katadhin
Duane Reade - One Million Twitter follower celebration Ted Rubin Published on Aug 6, 2014 Duane Reade One Million Twitter follower celebration September 2013. Calvin Peters thanks "Social Media Pioneers" Ted Rubin and John Andrews. #RonR
Calvin Peters, Duane Reade, thanks "Social Media Pioneers" Ted Rubin and @Katadhin
Duane Reade - One Million Twitter follower celebration Ted Rubin Published on Aug 6, 2014 Duane Reade One Million Twitter follower celebration September 2013. Calvin Peters thanks "Social Media Pioneers" Ted Rubin and John Andrews. #RonR
Calvin Peters, Duane Reade, thanks "Social Media Pioneers" Ted Rubin and @Katadhin
Duane Reade - One Million Twitter follower celebration Ted Rubin Published on Aug 6, 2014 Duane Reade One Million Twitter follower celebration September 2013. Calvin Peters thanks "Social Media Pioneers" Ted Rubin and John Andrews. #RonR
This Single Company Will Own the Future of Retail
----- This online giant is starting to stretch its entrepreneurial fingers into every retail segment, both online and off. Are you ready for an Amazon-centric world? Last month, I stated it on Google+ and I will say it again: “Amazon.com will own the retail world...
Return on Relationship: Powerful Tips on Building Your Brand… @visalawyerblog interviews Ted Rubin
by JACOB SAPOCHNICK on AUGUST 6, 2014 “Serendipitously go into your following, reach out to people – just like what you might have done in the old days when you had a telephone book.” – Ted Rubin, on taking advantage of social networking sites. A salesman turned...
Real Trumps Perfect… Stop Worrying so Much and Engage! ~via @InsideCXM
There are several reasons why I think businesses hamstring their social efforts. First, there’s an overriding, if misguided, pressure to get things “perfect” on social, which is sometimes used as an excuse to avoid getting involved at all. The permanent nature of...
#SMTShorts: Ted Rubin on Best Platforms for Consumer Relationships
Social Media Today Published on Jul 14, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, talks about best platforms for connecting with consumers. #SMTShorts is a series of short videos featuring top names in social and...
How Duane Reade Leads it’s Industry in Content Marketing
Co-Authors: John Andrews and Ted Rubin AMA recently published an article that I reposted yesterday, The Retweet that Never Sleeps, about Duane Reade's highly successful content marketing approach that has helped the tiny (in terms of store count) retailer outperform...
How Duane Reade Leads it's Industry in Content Marketing
Co-Authors: John Andrews and Ted Rubin AMA recently published an article that I reposted yesterday, The Retweet that Never Sleeps, about Duane Reade's highly successful content marketing approach that has helped the tiny (in terms of store count) retailer outperform...
The Retweet That Never Sleeps [repost from AMA blog]
Originally posted by Molly Sloat at American Marketing Association John Andrews and I, along with Duane Reade's Calvin Peters, devised this strategy when we were running Collective Bias. This is all about Return on Relationship, #RonR... New York-based drugstore...
#SMTShorts: Ted Rubin on “Return on Relationship” vs. “Return on Investment”
Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between "return on relationship" and "return on investment." #SMTShorts is a series of short videos...
#SMTShorts: Ted Rubin on "Return on Relationship" vs. "Return on Investment"
Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between "return on relationship" and "return on investment." #SMTShorts is a series of short videos...
#SMTShorts: Ted Rubin on "Return on Relationship" vs. "Return on Investment"
Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between "return on relationship" and "return on investment." #SMTShorts is a series of short videos...
The New Networking: How to Be a People Curator
------- Though social media makes it easier for us to connect, there's something to be said for being more human when we network. Social media is the handshake of our generation, but it can also be a splendid vehicle for giving warm business referrals, or just...
Do Brands Apologize Too Much? ~via @InsideCXM
Social media is a great tool to help build brand visibility and interact with customers on a public platform. However, keep in mind that it’s a conversation medium—not a place to whitewash your image. People expect brands to be human, which means the occasional...
Presentation Slides… @OrigamiOwl National Convention, The O2 Experience 2014 #GrowO2
ROR, #RonR... Build Greater Intimacy. Origami Owl 7.26.14 from Ted Rubin ROR, #RonR... Build Greater Intimacy with Clients and Profit From Return on Relationship by Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand...
The Age of Influence with Community Building at @Hispanicize [video]
Published on May 13, 2014 While attending Hispanicize 2014, Ted Rubin took a moment to present his take on the Age of Influence with Community Building.
Pure Peace and Relaxation at Zoetry Resorts Punta Cana thanks to @LibertyTravel
[DISCLOSURE: I have been compensated by Liberty Travel to write about my experience. All opinions are my own. Liberty paid for my influence, expertise and work, not for my advocacy (which has to be earned).]
Tips for Small Business on Building an Engaged Social Presence [video]
In this episode of “Magic @ Ball of Social Media,” our video series in which experts answer small business social media questions, we sit down with Ted Rubin, a leading social marketing strategist, brand evangelist and keynote speaker. Rubin provides actionable tips...
Is There a One-Size-Fits-All “Giving” Ratio? ~via @InsideCXM
Any time a big digital idea comes along, especially an idea that shakes free from the status quo, the marketing masses have one simple question – how does it work? If that question can’t be answered with reams of data, the concept is often dismissed. It’s a pragmatic...
Simplicity—What’s Your Definition?
I recently read a blog post by Margaret Molloy, CMO of Siegel+Gale about her favorite quotes on “simplicity,” and the first sentence resonated with me: “At Siegel+Gale, we often think of simplicity as creating brand experiences that are remarkably clear and...
My comments to Penn State Class… PR: Persuading the Masses
Here’s Why Social Media Is A Sales Aphrodisiac! ~via @JLoveBiz [video]
Here's Why Social Media Is A Sales Aphrodisiac! Originally posted at JenniferLove.com 6.11.14 Are you so busy building your business that you often find yourself stuck behind your desk rather than getting out, networking, and meeting people that are instrumental in...
Marketing Isn’t Dead ~via @InsideCXM
In recent times several marketing and communications gurus have declared “Marketing is dead.” Indeed, many of the traditional channels for marketing, such as advertising, direct mail and cold calling, have lost much of their effect and impact. However, as long as...
Social Has Been Called “Networking on Steroids,” but…
Here's some food for thought upon your return next week when you are refreshed, OR getting over an immense hangover 😉 Social has been called “networking on steroids,” but it only works if you do the “work” of “networking.” and community building. That requires a...
Declare “Your” Independence!
The thought of Independence Day brings to mind the economic environment and changes we have experienced for the past few years as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put...