Straight Talk Blog
Ted RubinTechnology is Changing, but Don’t Panic—People are Still People!
Technology is always on the move—and we’ve made more technological advances in the last decade than any of us alive today have experienced in a generation. For instance, did you know that every 60 seconds, over 700 computers, 80 iPads, and 925 iPhones are sold today?...
Guest post via @katkrose: Attention Bloggers: Should You Be Worried About Duplicate Content?
Attention Bloggers: Should You Be Worried About Duplicate Content? by KATHRYN ROSE on FEBRUARY 8, 2012 Has this happened to you? You have an opportunity to guest blog on a prominent site. You ask if you submit the blog and it’s published, could you then repost the...
Meet Team @cbSocially – the People Behind the Conversation
Originally posted at Collective Bias 2.9.12 cb.Socially was established in June of 2011 as the Collective Bias media syndication engine that enables Collective Bias to distribute content, PR, offers/promotions and user generated media via all the social platforms to...
Measuring Social Engagement… my two cents
I believe many are looking at this in too narrow a fashion. Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that engagement and interaction that takes place in these mediums and are incredibly important...
Guest post via @katkrose: Is It Really All About Relationships? Yes, It Is!
Originally posted at WindMillNetworking™ by Kathryn Rose There is so much buzz lately surrounding the term “Relationship Marketing.” My friend and social media guru, Mari Smith’s newest book is titled “The New Relationship Marketing: How to Build a Loyal, Profitable...
The “Real” Social Media Super Bowl
Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl. It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof...
The "Real" Social Media Super Bowl
Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl. It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof...
The "Real" Social Media Super Bowl
Many are now talking about Super Bowl XLVI being the first “Social” Super Bowl. It truly was, as an event, due to efforts of the Super Bowl’s host committee and their use of a Social Media Command Center. In my opinion, the Super Bowl Social Media Center is proof...
Heading to @ClubMedOfficial Ixtapa with my Teenage Daughters in Two Weeks
Being the divorced Dad of two teenage daughters has its trials and tribulations. I guess being the Dad of teenage daughters has challenges regardless of marital status, but for me the next couple of years are so very important. It is not only a very special time, but...
Want Better Return on Relationship™? Don’t Wait for Customers/Prospects to “Like” You… Start “Liking” Them!
Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off. “How can I create content that gets more engagement?” they ask. “I’m blogging, but nobody’s listening… I’m not getting any response to my tweets…...
Want Better Return on Relationship™? Don't Wait for Customers/Prospects to “Like” You… Start "Liking" Them!
Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off. “How can I create content that gets more engagement?” they ask. “I’m blogging, but nobody’s listening… I’m not getting any response to my tweets…...
Want Better Return on Relationship™? Don't Wait for Customers/Prospects to “Like” You… Start "Liking" Them!
Time and time again, I hear marketers cry the blues that they have a hard time making their social media efforts pay off. “How can I create content that gets more engagement?” they ask. “I’m blogging, but nobody’s listening… I’m not getting any response to my tweets…...
What’s Your Social Style? Featuring me… via @InspiredMomma
What’s Your Social Style? Posted by mneeley on January 30, 2012 My Interview with Ted Rubin, Social Marketing Strategist & Chief Social Marketing Office at Collective Bias Tell me a bit about what you do? I am a social marketing strategist and in March 2009...
Marketing, Digital & PR in the Social Media Blender
These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill...
Marketing, Digital & PR in the Social Media Blender
These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill...
Marketing, Digital & PR in the Social Media Blender
These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill...
Marketing 101 Lessons Social Marketers Shouldn’t Forget
In watching the social media revolution unfold around us over the past several years, there’s a recurring theme that keeps popping up. I see it all the time in discussions on “best practices” and in forums and blogs where marketers lament the fact that you can’t...
“Life isn’t about Finding Yourself. Life is about CREATING Yourself.”
The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that...
“Life isn't about Finding Yourself. Life is about CREATING Yourself.”
The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that...
Permission Marketing: why Brands should be(a)ware!
Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control. Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by...
Coping with Divorce… personal view of a Dad with experience
Originally published by me in Your Teen Magazine (at their request): Coping with Divorce, Personal Stories / Winter 2012 issue, page 15 With divorce, most dads are not the custodial parent, and therefore, the dad has little or no control over the daily decisions. For...
My contribution to Amanda Stevens’ new book: PurseStrings
PurseStrings: New Proven Ways of Reaching the Hearts and Minds of Female Consumers by Amanda Stevens (Pages 126-132) Tell me about your background and your connection to marketing to women? I’ve been working in digital marketing since 1997: originally working...
Will the Real Definition of “Like” Please Step Forward?
Now that the New Year is officially underway, I think it’s time to put into action the concept I started to discuss in an earlier post, “Let’s take back the word ‘Friend’.” However, let’s look at it from the Facebook business page standpoint of a “Like.” First, what...
My Facebook post yesterday about Pinterest… what do you think?
Ted Rubin Wednesday (Yesterday) 12/28 11:23am Will Pinterest Replace Facebook?... https://bit.ly/vwFkoI (via John Andrews andCollective Bias) Will Pinterest Replace Facebook? | Collective Bias | Blog www.collectivebias.com Last week I was in a meeting with Elmer’s,...
Life Lessons: Featuring me via @ReneSyler, aka @goodenufmother
Originally posted by @ReneSyler at... https://www.goodenoughmother.com/2011/12/life-lessons-ted-rubin/ Life Lessons: Ted Rubin Ted Rubin is an experience. He is so full of energy, life, and encouragement. It is my pleasure to bring you the Life Lessons of a man who...
It’s my Birthday and this has been a very important and special year for me…
a year of renewal, a year of growth, a year of enlightenment. This year has been meaningful in so many ways... personally, professionally and spiritually. Pointing the way to the future and evolving how I view Relationships, and the word Friendship. I would like to...
It's my Birthday and this has been a very important and special year for me…
a year of renewal, a year of growth, a year of enlightenment. This year has been meaningful in so many ways... personally, professionally and spiritually. Pointing the way to the future and evolving how I view Relationships, and the word Friendship. I would like to...
Step out of your Comfort Zone
As you head into a new year, step out of your comfort zone... starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike. Why? Because the challenge of operating in an uncomfortable zone keeps you growing and moving forward in ways...
Keeping the Year End Social Balance
This is both an enjoyable and challenging time of year, as we are nearing year end and soon we will have a chance to pause, take stock of where we are now, review the past year, and plan for the coming year. Most of us will have some things we can look at with pride...
Do you call on those Raising their Hands?
Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands?? If not, you are missing an incredible opportunity! Every social complaint or question is the “low...