Straight Talk Blog
Ted RubinWhat does experiential marketing entail?
What does experiential marketing entail? It entails allowing a customer/prospect to engage & interact with a brand, product, and service in sensory ways that provides an additional intimate level of experience and information. Personal experiences help people...
Do Men Become Better or Worse Fathers After Divorce? by Jill Brooke
https://www.huffingtonpost.com/jill-brooke/do-men-become-better-or-w_b_236575.html If divorce is in the future of duplicitous two-timers Gov. Mark Sanford to reality TV's Jon Gosselin, these men will have to navigate co-parenting. However, a growing trend shows that...
Questions and Answers about Relationship Marketing and Relationship Commerce
Social Media Marketing Magazine November 29th, 2010 By Ted Rubin, Chief Social Marketing Officer at OpenSky 1: Relationships: how do you build them online? I believe everything we do in our personal and business lives revolves around relationships—now more than ever....
Supreme Court, Appellate Division, Second Department, New York.
Lauren Rubin, appellant, v. Ted Rubin, respondent. 2010-05367 (Index No. 203699/02) -- November 09, 2010 MARK C. DILLON, J.P. DANIEL D. ANGIOLILLO L. PRISCILLA HALL SHERI S. ROMAN, JJ. Barrocas & Rieger, LLP, Garden City, N.Y. (Keith I. Rieger of counsel), for...
Do CMOs Really Understand the Value of Twitter?
November 11th, 2010 By Kent Huffman, Chief Marketing Officer at BearCom Wireless https://www.smmmagazine.com/blog/2010/11/11/do-cmos-really-understand-the-value-of-twitter/ In a recent blog post on Forbes.com, CMO Club CEO Pete Krainik noted, “Most Chief Marketing...
@24k Interviews Ted Rubin OpenSky BlogWorld Expo 10-16-10
I Love My Daughters…
I love my daughters, no matter what... I love my girls. Always have, always will... from the moment I held them in my arms.
Brands Need to Focus on ROR: Return on Relationship™
Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that the engagement and interaction that takes place in these mediums are incredibly important to a brand. Building a relationship with existing and future...
Questions from a Blogger
1. If Relationship Commerce were a University Degree, what would it's program description look like? The way I see it, we’re overdue for a revolution in retail. So many of us have been sharing our passions and discoveries, it’s about time we acquired tools that...
My takeaways from Altimeter’s “Rise of Social Commerce” Conference 10/6-7
Altimeter Group hosted The Rise of Social Commerce event on October 6th and 7th at the Four Seasons in Palo Alto. Theme for the conference was: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Shoppers want to belong. They want...
My takeaways from Altimeter's "Rise of Social Commerce" Conference 10/6-7
Altimeter Group hosted The Rise of Social Commerce event on October 6th and 7th at the Four Seasons in Palo Alto. Theme for the conference was: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Shoppers want to belong. They want...
My takeaways from Altimeter's "Rise of Social Commerce" Conference 10/6-7
Altimeter Group hosted The Rise of Social Commerce event on October 6th and 7th at the Four Seasons in Palo Alto. Theme for the conference was: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Shoppers want to belong. They want...
“Social Broadcasting” misses the point.
Although blogger Zennie Abraham shares some interesting ideas in his post “Social Networking is Really Social Broadcasting,” I just don’t buy it. I do get his point that social networking has a big “broadcasting” component to it, and I understand his reasoning of...
You should be talking to Women!
Women hold the family online shopping purse strings, so no matter what your product, you should be talking to women. Women are the ones using social media to build their relationships, and in this era of Relationship Commerce, those relationships are pure gold. It’s...
The Relationship Commerce Revolution
We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications? I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution...
The Right of Children to Freely Love Both Parents
All children need to be allowed, and encouraged, to freely love both their parents no matter the circumstances! So terribly unfortunate how many children have to navigate the treacherous waters of one parent's hatred for the other. Scary how many children think their...
Mistakes being made trying to measure Social Engagement
The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics...
Long Tail death knell… I think not.
Some in the digital media world are declaring the death of the long tail due to digital ADD, the exponential growth of and time spent on Social Media platforms and the time take up by gaming. I have to strongly disagree. The long tail is alive and well, and if...
Chicken or Egg? Social Media Case Study
Social Media -- The Latest Chicken or Egg Scenario by Starla J. King, OutWrite Living A few weeks ago, I had a thought-provoking (now blog-provoking!) conversation with Mr. Social Media, aka Ted Rubin, and it really got me thinking about this chicken or egg scenario: ...
Social Media Power – Don’t Give It Away! Unless…
Social media’s incredible power is in allowing us to instantaneously connect to, interact with, and build relationships with our audience of thousands… and it’s exactly that power that makes it risky to turn your social media campaigns over to an outside agency. The...
A very touching note from a Facebook Friend… brought a tear to my eye
Sandi Smith August 16 at 11:09pm My dad passed away 5 years ago totally unexpectedly~ He suffered from dementia for the latter part of his life and didn't really know who I was......BUT always had something special and wonderful to say to me. He spent the last 2 weeks...
Dog Days of Social Media… I Don’t Think So!
In his recent must-read post, “The Dog Days of Social Media,” Drew Neisser reminds us that just because Facebook has lost some fans, and Forrester “recommends a cautious approach to Foursquare,” we shouldn’t panic and jump off the social media ship. I agree...
The “Relationship” in “Relationship Commerce”
We’re hearing (and doing) more and more about “Relationship Commerce” these days -- but what does that really mean? Does having 2,000 Facebook “friends” or “fans” mean you have 2000 relationships? Or 28,000 Twitter “followers” mean 28,000 relationships? It depends....
The Power of Social Reach
Remember the Yellow Pages? When we needed business information or personal contact information, we would have to find the right book from a huge stack, then flip through all those pages to find what we were looking for. If we needed a contact in a different state,...
Innovative Use of Traditional Metrics
Here’s an interesting concept: using traditional measurement tactics to determine the success of non-traditional (social media) marketing. At first, it sounds as though this goes against my persistent encouragement for companies to measure the Return on Relationship...
Relationship Commerce… the new definition.
Long-term E-commerce success is in a big way relative to Relationship Commerce, building relationships and interacting with consumers. Relationships are extremely important. The relationship a customer has with a company can make or breaks the company's success......
Innovate Culture
As we build companies it’s important to remember that innovation is at the heart of growth on the Internet. Not simply making a better mousetrap, but conceiving and engineering that which has not been done before. Because of this, we need to always be mindful that...
Don’t forget YouTube!
"Further positioning itself as a TV alternative, YouTube has launched a new user interface option named 'Leanback,' with which users can more easily browse content at a distance." MediaPost, Thursday July 8, 2010 Awesome idea and functionality that will help lead...
Don't forget YouTube!
"Further positioning itself as a TV alternative, YouTube has launched a new user interface option named 'Leanback,' with which users can more easily browse content at a distance." MediaPost, Thursday July 8, 2010 Awesome idea and functionality that will help lead...
4th of July – “Independence Day” – Declare Yours!
The thought of Independence Day brings to mind the current economic environment as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our heads down, one foot in front of the other, and...