Straight Talk Blog
Ted RubinQuestions from a Blogger
1. If Relationship Commerce were a University Degree, what would it's program description look like? The way I see it, we’re overdue for a revolution in retail. So many of us have been sharing our passions and discoveries, it’s about time we acquired tools that...
My takeaways from Altimeter's "Rise of Social Commerce" Conference 10/6-7
Altimeter Group hosted The Rise of Social Commerce event on October 6th and 7th at the Four Seasons in Palo Alto. Theme for the conference was: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Shoppers want to belong. They want...
“Social Broadcasting” misses the point.
Although blogger Zennie Abraham shares some interesting ideas in his post “Social Networking is Really Social Broadcasting,” I just don’t buy it. I do get his point that social networking has a big “broadcasting” component to it, and I understand his reasoning of...
The Relationship Commerce Revolution
We’re hearing more and more about “Relationship Commerce” these days – but how many of us actually understand its implications? I’ve spent years in the midst of the evolution of commerce: As traditional commerce shifted into a digital world, through it’s evolution...
Mistakes being made trying to measure Social Engagement
The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics...
Chicken or Egg? Social Media Case Study
Social Media -- The Latest Chicken or Egg Scenario by Starla J. King, OutWrite Living A few weeks ago, I had a thought-provoking (now blog-provoking!) conversation with Mr. Social Media, aka Ted Rubin, and it really got me thinking about this chicken or egg scenario: ...
A very touching note from a Facebook Friend… brought a tear to my eye
Sandi Smith August 16 at 11:09pm My dad passed away 5 years ago totally unexpectedly~ He suffered from dementia for the latter part of his life and didn't really know who I was......BUT always had something special and wonderful to say to me. He spent the last 2 weeks...
The “Relationship” in “Relationship Commerce”
We’re hearing (and doing) more and more about “Relationship Commerce” these days -- but what does that really mean? Does having 2,000 Facebook “friends” or “fans” mean you have 2000 relationships? Or 28,000 Twitter “followers” mean 28,000 relationships? It depends....
Innovative Use of Traditional Metrics
Here’s an interesting concept: using traditional measurement tactics to determine the success of non-traditional (social media) marketing. At first, it sounds as though this goes against my persistent encouragement for companies to measure the Return on Relationship...
Innovate Culture
As we build companies it’s important to remember that innovation is at the heart of growth on the Internet. Not simply making a better mousetrap, but conceiving and engineering that which has not been done before. Because of this, we need to always be mindful that...
Don't forget YouTube!
"Further positioning itself as a TV alternative, YouTube has launched a new user interface option named 'Leanback,' with which users can more easily browse content at a distance." MediaPost, Thursday July 8, 2010 Awesome idea and functionality that will help lead...
4th of July – "Independence Day" – Declare Yours!
The thought of Independence Day brings to mind the current economic environment as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our heads down, one foot in front of the other, and...
Brands Need to be Prepared for Social Shopping
Social shopping has many components, expanding everyday, and has been around for centuries. Woman shop socially with friends and family, and always have, so convincing them to share, participate and have fun with it is not the issue, but rather its the myriad of...
"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy," ~Dr. Martin Luther King Jr.
No more need be said on this subject.
Ted Rubin Sees OpenSky for Online Commerce
Sunday, June 20th, 2010 by Frank Reed Ted Rubin Sees OpenSky for Online Commerce Many people in the social media world are familiar with Ted Rubin. He is one of the most enthusiastic and energetic users of social media in the business. What makes Ted quite unique is...
My takeaways from Altimeter’s “Rise of Social Commerce” Conference 10/6-7
Altimeter Group hosted The Rise of Social Commerce event on October 6th and 7th at the Four Seasons in Palo Alto. Theme for the conference was: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Shoppers want to belong. They want...
My takeaways from Altimeter's "Rise of Social Commerce" Conference 10/6-7
Altimeter Group hosted The Rise of Social Commerce event on October 6th and 7th at the Four Seasons in Palo Alto. Theme for the conference was: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce Shoppers want to belong. They want...
You should be talking to Women!
Women hold the family online shopping purse strings, so no matter what your product, you should be talking to women. Women are the ones using social media to build their relationships, and in this era of Relationship Commerce, those relationships are pure gold. It’s...
The Right of Children to Freely Love Both Parents
All children need to be allowed, and encouraged, to freely love both their parents no matter the circumstances! So terribly unfortunate how many children have to navigate the treacherous waters of one parent's hatred for the other. Scary how many children think their...
Long Tail death knell… I think not.
Some in the digital media world are declaring the death of the long tail due to digital ADD, the exponential growth of and time spent on Social Media platforms and the time take up by gaming. I have to strongly disagree. The long tail is alive and well, and if...
Social Media Power – Don’t Give It Away! Unless…
Social media’s incredible power is in allowing us to instantaneously connect to, interact with, and build relationships with our audience of thousands… and it’s exactly that power that makes it risky to turn your social media campaigns over to an outside agency. The...
Dog Days of Social Media… I Don’t Think So!
In his recent must-read post, “The Dog Days of Social Media,” Drew Neisser reminds us that just because Facebook has lost some fans, and Forrester “recommends a cautious approach to Foursquare,” we shouldn’t panic and jump off the social media ship. I agree...
The Power of Social Reach
Remember the Yellow Pages? When we needed business information or personal contact information, we would have to find the right book from a huge stack, then flip through all those pages to find what we were looking for. If we needed a contact in a different state,...
Relationship Commerce… the new definition.
Long-term E-commerce success is in a big way relative to Relationship Commerce, building relationships and interacting with consumers. Relationships are extremely important. The relationship a customer has with a company can make or breaks the company's success......
Don’t forget YouTube!
"Further positioning itself as a TV alternative, YouTube has launched a new user interface option named 'Leanback,' with which users can more easily browse content at a distance." MediaPost, Thursday July 8, 2010 Awesome idea and functionality that will help lead...
4th of July – “Independence Day” – Declare Yours!
The thought of Independence Day brings to mind the current economic environment as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our heads down, one foot in front of the other, and...
4th of July – "Independence Day" – Declare Yours!
The thought of Independence Day brings to mind the current economic environment as well as personal family challenges for me. Many of us go through our lives, day to day, thinking that our only recourse is to put our heads down, one foot in front of the other, and...
“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy,” ~Dr. Martin Luther King Jr.
No more need be said on this subject.
"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy," ~Dr. Martin Luther King Jr.
No more need be said on this subject.
Sugar in the Raw: Fathers and Daughters
Sugar in the Raw: Fathers and Daughters Fathers and Daughters https://www.sugarjonesblog.com/333/fathers-and-daughters/