Straight Talk Blog
Ted Rubin![Return on Relationship, Be Good To People, and Authentic Leadership [Video]](https://i0.wp.com/tedrubin.com/wp-content/uploads/2020/06/Screen-Shot-2020-06-10-at-11.25.40-PM.png?resize=400%2C198&ssl=1)
Return on Relationship, Be Good To People, and Authentic Leadership [Video]
https://www.youtube.com/watch?v=XqgUy9qXpno&feature=emb_logo Wonderfully inspiring chat with Ted Rubin, was one of the best chats I have ever had, about his work, Return on Relationship, #BeGoodToPeople, Authentic Leadership, Personal Brand and Building Valuable...
What Does the Post Coronavirus “New Normal” Mean for You, Your Organization, and Marketing in General?
Rockstar CMO asked me, “What does the post Coronavirus new normal mean for you, your organization, and marketing in general?”... It’s time to hit reset. For people I find myself outdoors taking advantage of this time to exercise even more than usual. I’m noticing...
Thoughts on Relationships, Work, and Challenging Times
What was your vision when you started off in the digital marketing world? I can't say I had a vision... I was looking for something new with a lot of potential. When I discovered the emerging digital world, I was fortunate enough to see what was coming. Truth be told...
Content Marketing and SEO Insights
The #1 biggest mistake I see is that most brands have not noticed, OR are not willing to accept, that we’re moving to a “connection economy,” and that producing ongoing content at scale that meets the new search “relevancy” standards is incredibly necessary. They need...
The Importance of Return on Relationship During COVID-19
Q & A: The importance of Return on Relationship (#RonR) on your customers and team... even more-so during this pandemic. 1. What should people be thinking about with regard to building brand relationships during this unique period we find ourselves in? RonR...
Three Reasons Why Business Empathy is Crucial
What is Empathy and Why is it Not Enough? We all know the basic definition of empathy: the ability to understand and share the feelings of another. However, today, that simple idea is not enough. In some ways it should be easier since we are all more or less feeling...
![Westminster Innovation: 3 questions & 3 answers with Ted Rubin [video]](https://i0.wp.com/tedrubin.com/wp-content/uploads/2020/05/Screen-Shot-2020-05-11-at-5.48.08-PM.png?resize=400%2C250&ssl=1)
Westminster Innovation: 3 questions & 3 answers with Ted Rubin [video]
This series was conceived before COVID-19 but was executed as COVID-19 began to heat up and change all of our worlds. This worldwide crisis we are all dealing with is causing everyone to have to change things up. Instead of doing this in a studio with a team, I did...
Leveraging Employee Created Content for Business Normalization and Reopening
As many businesses begin getting back to business over the coming weeks and months, clear, concise, and frequent communication will be invaluable to help keep customers updated and informed. From changes in hours, menus, and inventories, to safety procedures for staff...
Building Relationships During a Time of Crisis… Shane Barker and Ted Rubin
COVID-19 has resulted in numerous lifestyle changes for everyone. Subsequently, your target audience’s needs have also changed. Most of your potential customers are not thinking about what car to buy, what clothes to wear, or which tech products to get. As a result,...
Frictionless Retail: Turning Consumers into Buyers
Turning consumers into buyers requires so much more than just an everyday low price. Customers have more options than ever before, which means that a good price on the item that they need won't necessarily be hard to find. The difference between brands often comes in...
Consumers are Loyal to Experience, not Brands
It’s not just the brand, product or price, IT'S The EXPERIENCE.... especially now when Health at Safety are the top of everyone's list! Think about your favorite song or artist and consider why it’s your favorite. Do you remember when you first heard it? Does it...
Create Branded ZOOM Meeting Backgrounds with Photofy + 6 Months FREE
With many businesses transitioning to remote work, video conferencing software has become the easiest way to keep in contact with your team, and community. It’s helpful to be able to collaborate “face to face,” especially when you can’t actually be there in person....
In Times of Crisis: Attitude, Perspective… Mindset
The events of the last month have left us all in a state of confusion, fear and uncertainty. As many areas are in the process of shutting down industries in an effort to curtail the spread of COVID-19 our nation is withdrawing. The once surging economy is now...
Better Products, Better Marketing… Better Listen
Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand and products. Online branded communities, for example, have become increasingly valuable meeting spaces where community members and brand...
What’s Marketing’s Future Role in Stimulating Need?
I have a real problem with this question I get asked often… “So, what is our future role in stimulating need?” I realize that a great deal of the marketing world focuses on “stimulating need” rather than fulling needs, solving problems, providing solutions, and making...
Paying (Closer) Attention to Communication
Were you born before the digital age? Do you remember what it was like to get actual letters in the mail from family, friends and colleagues? If you are lucky enough to be born “back then,” when communication was slower and simpler—when picking up the telephone was...
Never Give Up on Your Daughters
Today on the Dads With Daughters Podcast we have Photofy CMO, leading Social Marketing Strategist, Author, Speaker, Provocateur Ted Rubin. "A big thank you to Christopher Lewis for including me in the amazing Dad communities he has empowered and nurtured." ~Ted Rubin...
Consumers Are Loyal to Experience, Not Brands
Reminder for retailers and brands. It’s not just the brand, product or price, it’s the experience. Think about your favorite song or artist and consider why it’s your favorite. Do you remember when you first heard it? Does it transport you back to a certain time in...
Look Beyond the Cliché of “Influence”
Okay marketers, it's time to get something straight... when you buy into influencer marketing, what are you really buying? Media. Influencer marketing is really just another form of media, but can be a much more effective form in my opinion… if done with forethought....
Engaging Influencers
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the numbers and reach. I write a lot about Looking People in the Eye Digitally…...
UBS Advisor Podcasts: @MpSlater and Ted Rubin talk Return on Relationship
"Life is not about waiting for the storm to pass, it's about learning to dance in the rain" - a quote Ted Rubin does his best to live his life by. I am Mitch Slater and Ted is my guest this week on my UBS Advisor Podcast, #financiallyspeaking. Ted is truly a legend in...
Why Marketers Should Add Employee CREATED Content, #ECC, to Their Marketing Mix
If you Google ‘Employee Created Content' the search engine will change your search to ‘Employee Generated Content’ as the idea of employee “created” content hasn’t entered the collective mindset of its algorithms. Yet. Employee Created Content (#ECC) is a largely...
Digital Marketing Dive Podcast: Special edition with Ted Rubin ~via @BigHeadDM
Originally posted at Big Head Digital Media
Want Diverse Ideas? Time to Fix Brainstorming
Inclusion of diverse marketing ideas starts early in the process when we brainstorm – avoid the groupthink, include the right people and listen… Brainstorming is a great concept that occasionally becomes twisted when a few members of your strategy sessions, and/or one...
If You Value Connection… Create and Share Content!
We’ve all heard that Content is King, and over the years, I’m sure you have heard a zillion sermons on the power of creating business content. This isn’t one of those sermons that promises, “If you post it, they will come and buy your stuff.” However, I don’t post a...
Tips and Ideas to Scale Your Content Creation
Everyone struggles with generating content. We know it’s a constant process and unless you’re invested enough, you’ll have a hard time maintaining quality and consistent frequency in your posts. So what’s the best way to scale up your content creation? We, at...
Make This Year a “Social” Thanksgiving… “OK, now do it”
Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives... not the only time I hope, but certainly an "official" time. I feel the need to once again propose we all try a Social Thanksgiving – one where we...
Want To Keep Your Customer Experience and Marketing Focused… Beware Automation
What’s the key to an unwavering customer experience and marketing focus? – keep the customer front and center, avoid unnecessary automation and ditch the not-ready-for-prime-time bots. There are plenty of marketing and customer service tools that promise more than...
Good ‘Influencer’ Marketing and Measurement
Something John Andrews and I learned early on, him while at Walmart and me at e.l.f. Cosmetics is that when it comes to content marketing, influencing someone means you are speaking to their personal interests and specific needs and engaging that person enough...
Employee Created Content (#ECC) vs. Employee Generated Content
Employee Created Content #ECC is a fast-growing trend in modern marketing, and brands who embrace it over dated control-focused employee policies around their online presence will be positioned to speed ahead of competition. Many companies are looking at how they can...