Anyone Out There Have a Smartphone 🤔

by Ted Rubin | Jul 20, 2022 | Featured, Marketing, Social Media/Marketing

Anyone out there have a smartphone 🤔 LOL… anyone drop their phones, or need to let the phone kinda hang there for a moment, or need to stand it up for a video or zoom 🤷🏻‍♂️ Yeah, I thought so… EVERYONE! Well, many years ago I started using one of those...

Dads and Divorce

by Ted Rubin | Jul 9, 2022 | Divorced Dad, Featured, Social Media/Marketing

With divorce, most dads are not the custodial parent, and therefore, the dad has little or no control over the daily decisions. For many reasons, dads may allow the mom to be the custodial parent, including financial necessity, lack of comfort with being a pseudo...

Retail Entropy Is Coming to Your Neighborhood

by Ted Rubin | Jul 2, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing

How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover, compare, shop and acquire products. Accessible shopping options are even helping...

How Do We Find Out What’s Important to Our Audiences?

by Ted Rubin | Jun 25, 2022 | Featured, Marketing, Social Media/Marketing

How do we find out what’s important to our audiences? Ask them! Have social conversations, pick up the telephone and talk to your best customers. Engage them in conversation. Ask them what’s keeping them up at night—what they’re passionate about, or how you could...

The Secret Sauce for Content Creation Influencers

by Ted Rubin | Jun 18, 2022 | Featured, Marketing, Social Media/Marketing

The secret sauce here is providing good content because content creates a platform for people and brands to communicate, not just about products and services, but about what is important to consumers. If your content is on target, it will be spread freely via social...

Digital Marketing Dive | Ted Rubin & John Andrews Talk About Retail Relevancy

by Ted Rubin | Jun 11, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing

Via Seth Goldstein and Digital Marketing Dive Podcast… Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are long-time business partners and great friends and have been helping brands of all sizes get a handle...