by Ted Rubin | May 18, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
In the race to grow a business or build personal relationships, it’s easy to fixate on speed… more followers, more leads, more visibility. But real influence isn’t measured in acceleration alone. It’s measured in depth… how deeply you connect, how much trust you earn,...
by Ted Rubin | May 11, 2025 | Featured, Marketing, Social Media/Marketing, Uncategorized
*The inspiration for this post came from friend and colleague Ivonne Kinser and her podcast… Critical Thinking. The highest form of critical thinking isn’t about having the right answers… It’s about recognizing when the question itself is flawed....
by Ted Rubin | May 4, 2025 | Featured, Marketing, Miscellaneous, Uncategorized
Setting the Record Straight on Principal-Based Buying (formerly called Barter or Corporate Trade – YES, IT’S ALL THE SAME). ~via Gordon Zellner, Founder/CEO of Evergreen Trading. ➡️ Originally posted at… https://lnkd.in/eE9JUNYC ⬅️ So called,...
by Ted Rubin | Apr 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...
by Ted Rubin | Apr 5, 2025 | Featured, Marketing, Miscellaneous, Uncategorized
Creating a positive culture within a company is crucial for employee engagement, productivity, and overall success. But in today’s fast-paced business environment, simply having a good culture is not enough. Companies need to go beyond creating a culture and start...
by Ted Rubin | Mar 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Marketing isn’t just about strategies, data, and campaigns—it’s about how you think, adapt, and approach challenges. The best marketing teams don’t just execute; they innovate, pivot, and see opportunities where others see obstacles. The key to success lies in...
