HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
Dads and Divorce
With divorce, most dads are not the custodial parent, and therefore, the dad has little or no control over the daily decisions. For many reasons, dads may allow the mom to be the custodial parent, including financial necessity, lack of comfort with being a pseudo...
Retail Entropy Is Coming to Your Neighborhood
How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover, compare, shop and acquire products. Accessible shopping options are even helping...
How Do We Find Out What’s Important to Our Audiences?
How do we find out what’s important to our audiences? Ask them! Have social conversations, pick up the telephone and talk to your best customers. Engage them in conversation. Ask them what’s keeping them up at night—what they’re passionate about, or how you could...
The Secret Sauce for Content Creation Influencers
The secret sauce here is providing good content because content creates a platform for people and brands to communicate, not just about products and services, but about what is important to consumers. If your content is on target, it will be spread freely via social...
Digital Marketing Dive | Ted Rubin & John Andrews Talk About Retail Relevancy
Via Seth Goldstein and Digital Marketing Dive Podcast... Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are long-time business partners and great friends and have been helping brands of all sizes get a handle on...
Leadership Series… Elizabeth Suárez Interviews Ted Rubin
Elizabeth Suárez: In this series, I chat with various industry experts on the intricacies of business and discover what advice they can offer to both seasoned and emerging leaders. I sat with Ted Rubin, a leading social media strategist, author and the former chief...