by Ted Rubin | Nov 6, 2022 | Featured, Marketing, Social Media/Marketing
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things… those moments of...
by Ted Rubin | Mar 13, 2022 | Featured, Marketing, Social Media/Marketing
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
by Ted Rubin | Feb 24, 2021 | Featured, Marketing, Social Media/Marketing
“A Brand is what a business or a person does. A Reputation is what people remember and share.” ~Ted Rubin — A conversation Ted and Jack Monson had with an audience live on LinkedIn.Navigating a #globalpandemic, a civil rights movement, public safety, an...
by Ted Rubin | Jan 24, 2021 | Featured, Marketing, Social Media/Marketing
We caught up with Ted Rubin this month and asked him about the theme of this month’s issue, specifically the blurry lines on social media as we blend our personal lives and social connections with our professional passions and the work we do. His response is typically...
by Ted Rubin | Aug 10, 2016 | Featured, Marketing, Social Media/Marketing
Brand identification is changing right along with the other shifts social media has brought about. It is no longer as much about the company logo, the colors, or whether we use our middle initial in visual materials or not; it is now about “Social ID”—our voice and...
