by Ted Rubin | Dec 12, 2021 | Featured, Marketing, Social Media/Marketing
ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty,...
by Ted Rubin | Dec 8, 2021 | Featured, Marketing, Social Media/Marketing
99% of “influencers” don’t truly yield a great deal of influence… but many DO create great content. Most often, although not always, it’s more about the content than the “influence.” The vast majority of what Brands consider and refer to as “Influencers” are...
by Ted Rubin | Nov 28, 2021 | Featured, Marketing, Social Media/Marketing
Thinking About Your Audience’s Audience: An Audvisor Insight from Ted Rubin “I’d like to share this insight I’ve chosen from Audvisor.com by Ted Rubin on thinking about your audience’s audience. Here is the insight in Ted’s own words (transcript lightly edited...
by Ted Rubin | Nov 13, 2021 | Featured, Marketing, Social Media/Marketing
A true Leader Inspires. People naturally follow Leaders… when looking at an organization see who people emulate. They may preach, BUT it’s the “leading by example” that matters. I often warn those I mentor, and my mentorship is also often by...
by Ted Rubin | Oct 29, 2021 | Featured, Marketing, Social Media/Marketing
INDUSTRY TRANSFORMATION COALITION (ITC) PART II – AUTHOR LECTURE SERIES: TED RUBIN Expert Panelist: Ted Rubin, Author & Entrepreneur Topic: Return on Relationship Length: 32 Minutes Purchase Book: Return on Relationship Topics: How his daughter taught Ted...
