by Ted Rubin | Oct 1, 2022 | Featured, Marketing, Social Media/Marketing
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately, too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
by Ted Rubin | Sep 25, 2022 | Divorced Dad, Featured
Rosh Hashanah (Hebrew: רֹאשׁ הַשָּׁנָה), literally meaning the “beginning (also head) [of] the year” is the Jewish New Year. It marks the beginning of the year, according to the teachings of Judaism, clearly a time for reflection and hope. And right now “hope” for a...
by Ted Rubin | Sep 10, 2022 | Featured, Marketing, Miscellaneous
In this installment of our Universal Coupon discussion, Brandi Johnson, CEO of The Coupon Bureau, sits down with John Andrews and Ted Rubin, authors of RETAIL RELEVANCY, to discuss the digital identity, personal avatars, offer relevancy, and the impact of Universal...
by Ted Rubin | Sep 3, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
ROR: Return on Relationship, #RonR, simply put, is the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents, ROR is the value (both perceived and real) that will accrue over time through connection, trust,...
by Ted Rubin | Aug 25, 2022 | Featured, Marketing, Miscellaneous
How thinking and brainstorming convert to powerful strategy making. We live in a culture where the simple act of distraction-free thinking has become alien, daydreaming has been replaced with scrolling through a feed on our smartphones and the office is a place for...
