by Ted Rubin | Jan 25, 2018 | Featured, Social Media/Marketing, Uncategorized
It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no longer control the message folks. The social framework is “bigger and stronger” than our puny frameworks. Instead of fighting it every step of the way, USE it to your...
by Ted Rubin | Jan 23, 2018 | Featured, Marketing, Social Media/Marketing
It’s that time of year for plenty of posts on how to “transform” yourself for the new year, and setting goals to better yourself is certainly a worthy pursuit no matter when you do it. But I can’t help thinking that sometimes, we get so caught up in trying to...
by Ted Rubin | Jan 13, 2018 | Divorced Dad, Featured, Marketing, Social Media/Marketing
What is the most important money habit you learned as a child? The most important money lesson I learned as a child was to save. I can remembering opening my first bank account with four quarters, an my Mom and Dad being sure to encourage me to add to it every week....
by Ted Rubin | Jan 8, 2018 | Featured, Marketing, Social Media/Marketing
Social is moving to a prove it or lose it stage… so start thinking how “Content is the Ad.” The importance of content in your SEO and middle funnel strategy will be critical. Social media platforms are essentially huge AI systems designed to keep users...
by Ted Rubin | Jan 7, 2018 | Featured, Marketing, Social Media/Marketing
Guest post by John Andrews My business partner Ted Rubin deftly points out in his book The Age of Influence that “everyone influences someone”. I’ve heard him say this at countless speeches and presentations around the world to leaders of marketing and retail and I...
