by Ted Rubin | Sep 11, 2020 | Featured, Marketing, Social Media/Marketing
TRUST is different from most things we earn. It is highly valued, but it can’t be bought, sometimes shared, but that window closes quickly when overused as it often is. It must be earned, but cannot be sold. Its lifespan will be as long as you are willing to nurture,...
by Ted Rubin | Feb 24, 2015 | Divorced Dad, Featured, Marketing, Social Media/Marketing
There’s no faking it… our customers and prospects have finely tuned antennae when it comes to spotting our intent. There’s a part of the brain known as the amygdala that does a better job of sensing danger (and sincerity) than the reasoning part. It creates our...
by Ted Rubin | Nov 11, 2014 | Featured, Marketing, Social Media/Marketing
How can your company encourage customer to market for you through word of mouth and sharing? Too many companies are looking for tricks or short-cuts… First and foremost, by delivering an exceptional product. Next… do everything you can, in every part of...
by Ted Rubin | Aug 23, 2014 | Featured, Marketing, Social Media/Marketing
When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order...
by Ted Rubin | Dec 20, 2012 | Featured, Marketing, Social Media/Marketing
Originally Posted on December 11, 2012 by Smarter Commerce NEW YORK CITY, Social Media World Forum — Ted Rubin is the CMO of Collective Bias. Ted’s statement at #SMWF that “relationships are the new currency” was a big hit. Speaking to a few hundred marketing...
