• The Importance of Hitting Our Inner Reset Button

    by • on Oct 22, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    ——- Our brains process five times the information they did 20 years ago. Here’s how you can help your brain adapt to information overload, and remain creative and productive. Here’s a question for you: How many of the following scenarios can you identify with? I feel guilty when I’m not working. I often pull all-nighters on projects but don’t get as far as I should on them. I feel the need to prop up my idea-flow with caffeine. I check my email even on my days off and during vacation. Doing what I’m doing used

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  • So what does it take to get the Small Business involved in Social Media?

    by • on Oct 19, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not insurmountable for those willing to put in the time, especially since it can be done at all hours, and some of the most effective times to connect via social media are very early in the morning and very late at night. In the future it is going to be critical for small businesses

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  • How Crazy Socks Became the Key…

    by • on Oct 18, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    —– If you’re struggling with how to build your personal brand online, you may find inspiration in this expert’s branding story. SEPTEMBER 29, 2014 Building your brand can feel like an uphill battle at times. Anyone with a clever idea and the guts to try it can do so on social media’s global platform—and there are a whole lot of people out there with clever ideas. How do you set yourself apart when there are thousands of people trying to do the same, in the same spaces? Once you get people to visit your social

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  • Without Context, Influence Falls Flat ~via @InsideCXM

    by • on Oct 15, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    When you’re looking for social influencers in your niche to connect with and engage, where do you start? Most people make a beeline for the flashy, neon lights of the follower count. While that mayseem a logical place to start, it’s really a flawed metric. First, anyone with a bit of internet know-how and disposable income can inflate their follower count quite easily, generally with followers who’ve got zero interest in what they’ve got to say. Then, there’s the matter of celebrity. Movie stars, athletes, artists, and other public figures often pile up followers simply by being

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  • Customer Experience Q & A with @SDL

    by • on Oct 13, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    What excites you about customer experience?It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.When did you first get involved in customer experience management?The minute I started working in sales and marketing. Everything we do as salespeople and marketers revolves around the experience we are creating, selling, and managing. Why do you feel it’s important to contribute to @InsideCXM?Brands/Companies that use social successfully reap the rewards of customer satisfaction, deeper employee loyalty, more effective knowledge sharing, improved brand

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  • The Only Way to Build a Brand on Social Media is Through Trust

    by • on Oct 11, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    —– Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s important to remember to build your personal brand along with your business’s brand. There are several ways to do this—one is to make yourself the face of the brand. People want to communicate with other people, not with corporations. Too many companies try to build up their brands in the social world, without having a “face” of the brand, which in the

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  • How to Market to Women Using Social Media

    by • on Oct 8, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust have worked to earn it, by making good products, offering relevant advice and engaging those women. All peers have influence to some degree, especially when marketing to women so the more you understand and relate to the community the better off the brand. If you market to

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  • In War and Business, Complacency Isn’t an Option

    by • on Oct 5, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true tactics. However, it’s important to note that battle tactics, as well as business best practices, evolve and change. Upstarts often introduce something new that takes their opponents by surprise. You need to stay alert to survive, because what worked before may not continue be effective. So what do businesses need to be doing to stay ahead—especially in today’s rapidly-moving competitive environment? Three

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