• How to Resolve Omnichannel Conflicts Within Your Company ~via @SAPcec @hybris_software

    by • on Nov 29, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    We often hear a lot about omnichannel marketing from an external viewpoint, but I think it’s also important to look at it from an internal perspective. Is your internal communication structure helping to build consistent company messaging and culture or is there infighting about who handles what? Before an organization can have an effective omnichannel marketing strategy, it’s important to examine the internal communication structure. I think the CMO should be heading this up, because brand messaging (whether internal or external) is really a marketing function, even though there are different departments that feed into

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  • Let’s Make this a “Social” Thanksgiving!

    by • on Nov 26, 15 • in Divorced Dad, Featured, Marketing, Social Media/Marketing • with No Comments

    Thanksgiving, the time when we give thanks not just FOR, but TO those who have been an important part of our lives. This year, I propose we all try a Social Thanksgiving – one where we focus on the true meaning and value of relationships, and take the time to pay attention to others first (and ourselves next). Before the Internet, and social platforms, we had to rely on telephone calls and letters to stay in touch with our friends, family, business associates, and acquaintances. But today there are so many opportunities to stay close to

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  • Ask The Expert: Ted Rubin On Content Creation and Sharing ~via @Venngage

    by • on Nov 25, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Ted Rubin is a content marketing expert and professional keynote speaker. His site TedRubin.com has a wealth of information about content creation, SEO strategizing, business growth, personal branding, child rearing and life living. We asked Ted the question, “What is your top strategy for creating good content?” Here is his answer.    Good content that engages, informs and/or entertains is the undisputed king. Good content is easy, because it is all about creating content that achieves your goals…not what is “good” and “not good.” There is no prescription for how to create good content. There

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  • Why Marketing is Best Suited to Manage Corporate Social Media

    by • on Nov 17, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

      Why is Marketing best suited to manage corporate social media activities? At the core social media activities are a function of Marketing, just as PR, Communications and Customer Service should be. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. IMHO, the CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications/pr

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  • Physical Retailing Is Over (as we know it) ~via @Katadhin

    by • on Nov 15, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    My introductory commentary to John’s (@Katadhin) post below…  Always insightful posts via the guy I look to for the future of retail insight, thanks John Andrews. Will big, retail location stores become a thing of the past? Will our way of life change dramatically?   Well, maybe not tomorrow, but big changes are most definitely coming. Amazon’s drones might not be ready to deliver yet, but distribution systems are already in place—ready and waiting for the next evolution.   Uber is gearing up to be the last mile as well, and will Amazon acquire Lyft,

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  • An Inspiration in My Life

    by • on Nov 12, 15 • in Divorced Dad, Featured, Uncategorized • with No Comments

    Ira Gibel was my Junior High and High School Wrestling Coach and Roz is his wife. Ira and Roz taught me about never giving up, loyalty to friends and family, and that learning never ends. I cannot express how much it has meant to me all these years. Ira taught me that its never over. You know the Yogi Berra quote about how it’s not over until it’s over… well my coach, Ira Gibel instilled in me that it’s never over… there’s always another match, test, adventure, challenge… not even over after you die, because

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  • Looking People In The Eye Digitally [audio interview] ~ via @RealYLSavitskiy

    by • on Nov 8, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Ted Rubin is one of the world’s leading social marketing strategists and brand evangelists. Ted is the acting Chief Marketing Officer of Brand Innovators and a sought after keynote speaker. Forbes Magazine ranked Ted as #13 on its list of Social Media Power Influencers, and Ted has authored two books: Return on Relationship! published in 2013 and How to Look People in the Eye Digitally which was published in 2015. Show Notes: Return on Relationship explained [5:34] Advice for starting a new brand [10:49] Marketing strategies a new company should use [13:31] On automating social media

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  • How to Build Relationships to Grow Your Business with Ted Rubin ~via @MrSimpleMedia [audio]

    by • on Nov 4, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    What is the value of a Relationship Online? Ted Rubin and I discuss how to “Look Someone in the eye digitally”, what the return on a relationship is (#RonR), and how to fill your blog and social networks with content at the click of a button. #RonR… #NoLetUp! Originally posted at Sell Your Brain, September 1st,

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