• Build Your Brand Reputation With Kindness

    by • on Jul 23, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted kindness and consideration that stick with you for a lifetime. In other words, the stuff that you truly remember. Encouraging those small acts of kindness, as Julie Sims explains so well in her post “Kindness is Magic,” starts with your staff. Being nice may be its own reward, but it also has real

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  • The Power of Social Influence

    by • on Jul 21, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    — In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not a place, a.k.a. the website destination is dead. People choose their media vs. being beholden to media schedules, formats or those who we “should” be listening to. Publishers are people, not oracles, and print is most certainly unsustainable, and therefore as good as dead

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  • 3 easy ways to make a personal connection ~via @ATTSmallBiz

    by • on Jul 18, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Perhaps you’re a small business and you don’t quite know how to make that personal, emotional connection with others. Ted Rubin, acting CMO of Brand Innovators, has some creative ideas for you. Rubin learned one of his earliest lessons about making a personal connection right out of college...

  • Busting the Myth of Marketing to Millennials

    by • on Jul 13, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Depending on where you get your marketing advice, or if you pay any attention at marketing conferences or just about every marketing newsletter, you might be reading a lot about a newly discovered species called “Millennials.” We’re not sure what planet they came from, why they’re here, or what they plan to do with all of the shiny, high-tech gadgets that they’re constantly staring at. We just know that there are a lot of them, they seem to have disposable income, and we’d really like them to spend some of that income at our businesses

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  • Ted Rubin on Looking People in the Eye ~via @itsjessicann

    by • on Jul 7, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Welcome to Episode 19 of The Art of Humanity, where we explore creativity + consciousness to allow you and your business to evolve. In Episode 19, Jessica Ann talks with Ted Rubin. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is

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  • 3 Important Lessons About Building Your Email List

    by • on Jul 5, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Growing your list is not simply about numbers… it’s about adding value to what you do. In order to ensure that happens, the following are important parts of the process… 1. Permission is a privilege, not a right: Consumers do not owe us their attention, and they certainly do not owe us their permission. We need to EARN their permission, and that’s not done by a gimmick or a flashy set of ads. Permission is earned through quality content and offers, genuine interest in and deep understanding of consumer preferences/needs, and a consistent track record that builds

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  • Social Media Training: The Foundation for Small Business Employee Advocacy

    by • on Jul 2, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    This post brought to you by Microsoft Office . The content and opinions expressed below are that of Ted Rubin Straight Talk. Social media is a powerful tool for connecting with customers, forming relationships, and growing your small business. Social advocacy is another big benefit of social connection. And small companies don’t necessarily need a dedicated social team to find success on popular platforms like Facebook, Twitter, and LinkedIn. Your employees know more about your business – and your customers – than anyone else. They understand the key challenges, needs and preferences of your target

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  • Social Media Giveme5… created for @Yarel_Ramos

    by • on Jun 29, 16 • in Featured, Marketing, Social Media/Marketing, Video • with No Comments

    Social Media Giveme5 Created for @Yarel_Ramos  ...

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