• My Three Favorite Blogging Tips

    by • on May 21, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    #1: User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, make it easy for readers to leave comments and share your posts on various channels that will help lead others back to you. #2: Commenting on Other Blogs: Look for other blogs in your industry that have a good amount of traffic and comments, and contribute a comment, but only if you think you can add value to the conversation. Be careful not to promote your blog here; just add some

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  • Beth Rosen Interviewing Ted Rubin for @MeetAdvisors

    by • on May 19, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    This interview was filmed late Fall 2014, but not posted until recently by MEETADVISORS™. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Author of the books… “ROR: Return on Relationship” and “How to Look People in the Eye Digitally“. Originally...

  • Why the Best Marketers MUST Embrace Social

    by • on May 12, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    From the simplest to understand perspective… the socially nimble company tasks its employees with “opening their listening ears” and tapping into community intelligence (both the company’s and the employee’s communities), then acting on what they’ve learned. This can put you in a much better position than your competitors in two ways: 1) getting a well-focused product to market much faster, and 2) earning a higher level of marketplace trust and identification with your brand. Everybody knows that the faster you can innovate and get things moving, the better—and every brand wants to build trust—but identifying

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  • Creative Warriors Podcast – Return on Relationship ~via @JeffreyShaw1

    by • on May 8, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Today is the age of influence! Anyone with the will can build a brand, effect change and make a difference. In many ways it the height of creativity. You can use todays technology and your skills in ways that are limited only by your imagination. Big statements and our guest, Ted Rubin believes that our ability to engage with our customers and building relationships has never been easier and creates a return on relationships. Return on Relationships is the basis of his philosophy. His book, “Return on Relationship”, was released in 2013 and dives into

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  • Dude… Time to Get Some Relationship Building “Game”

    by • on May 4, 15 • in Featured, Marketing, Social Media/Marketing • with 1 Comment

    This is my new reply when I get a generic LinkedIn request, write back with a welcoming personal note and accept, then immediately get the sales pitch… “So you connected in order to simply pitch me… not even a hello, how are you, buy me a cocktail before propositioning me. You don’t even know me, sent me a generic connection request, then when I open the door for you, instead of shaking my hand and getting to know me… you come right out with a sales pitch. Seriously??? Dude… time to get some relationship building

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  • Talking Return on Relationships, with Ted Rubin ~Interview by @martinsherv

    by • on May 3, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Downloadable PDF Martin: Hello and welcome. It is a little bit sunny today in Wales. But the view I’m about to show is far better. One, it’s got Ted Rubin in it. But two, it’s kind of like, I have to show you now. Look at this. There you go. So we’re going to be talking about return on...

  • Social Media Success Interview with Ted Rubin ~via @Everyday_MBA

    by • on Apr 30, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Episode 6 – Top CMO Ted Rubin discusses his book “How to Look People in the Eye Digitally” and success strategies for social media. Ted is the most followed CMO on Twitter and #13 on the Forbes Top 50 list of social media power influencers. Stay tuned after the interview for five actionable items you can do today, and for the rest of the week and beyond, to immediately take advantage of the ideas and advice in this interview. Plus hear bonus comments from Ted. Podcast Page link: http://everyday-mba.com/episode

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  • Let’s Concentrate on Learn-Learn vs Win-Win

    by • on Apr 26, 15 • in Featured, Marketing, Social Media/Marketing • with No Comments

    My friend Niklas Myhr, the “Social Media Professor,” recently blogged about something I’m very passionate about, Social Media and Quality Management. In his post he discusses tapping your social advocates early on in the product and/or service development phase, listening to what they have to say and learning more about what they want and how you can deliver it to them. I think there’s room for much more of this type of thinking. The old concept of keeping things close to the vest until they’re launched is not only short-sighted, it puts brands at a

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