• Don’t Miss @SMSummitIRL March 1-2, Interview ~via @irish_technews #SMSummitIRL

    by • on Feb 11, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Very excited to be traveling to Dublin February 26th until March 4th. The warmth of the Irish community has been overwhelming and has caused me to rearrange my calendar to arrive a weekend early to enjoy more of their hospitality. If you are attending, feel free to reach out… lets connect and tip a few back, or grab a meal, and be “social” before the event. This is a MUST ATTEND Event in Dublin. Be sure to sign up here for the Summit… Social Media Summit 2016. By @SimonCocking Delighted to bring you a fascinating and in-depth interview with

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  • Understanding the Risks (and Benefits) of Rebranding ~@Progressive

    by • on Feb 10, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Running a successful small business often requires a willingness to take reasonable risks. If you wish to expand your business, introduce a new product or bring in new employees, there will always be some risk that the new “normal” won’t work as well as the old one. The key is to approach risk logically. The payoff is often worth the risk if you take steps to minimize the potential downside. This is especially true when it comes to rebranding an existing business. Why rebrand? It depends on your goals for the business. Perhaps you’ve been

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  • The Real Story Behind #TedSockie ~via @oraclesocial

    by • on Feb 9, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    OracleSocial: Ok, I have to ask. What’s the deal with the socks? Do you plan your outfit around your socks? Ted: I’m playful. Socks have become part of my personal brand since 2010. It started because people noticed I was wearing funky socks at conferences. It creates conversation. It makes me approachable. I have CEOs stick out their foot and want to take a #TedSockie when we meet or come across each other serendipitously. It makes it so somebody can say, “what socks are you wearing today?” instead of thinking they have to come up

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  • Today’s Social Media Challenge for Younger Generations

    by • on Feb 4, 16 • in Divorced Dad, Featured, Marketing, Social Media/Marketing • with No Comments

    One of the biggest challenges for the younger generations today, in business and trying to make their mark by building their personal brands via social platforms, is that all their screw-ups and “young” mistakes are out in public display for everyone to see. When I was young my stupid moves (and there were a bunch, I assure you) were only seen by those few around me, and perhaps the one or two they shared it with. Very quickly a senior colleague, mentor, or parent would jump in and course-correct. Now everyone knows and its a

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  • Look Vendors and Partners in the Eye Digitally ~via @Progressive

    by • on Feb 3, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    People matter. As you work to grow your small business, the relationships you establish with those who help you run it play a major role in your success. You get to know some of them (like your employees) pretty well through everyday interaction; vendors and partners, however, may be more out of sight, out of mind. I’m a great proponent of changing this dynamic, because everyone who touches your business has the potential to influence others with respect to your business. And even if you don’t see them very often or they operate in a

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  • The Groundbreaking Technology of #CES2016… Relationships! #RonR ~via @Katadhin

    by • on Jan 30, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    #RonR… Return on Relationship Wow, I’m on the plane back to Raleigh and processing through all the tech I just experienced in the past couple days at CES2016 with my business colleague and buddy Ted Rubin. Drones, self-driving cars, Virtual Reality/Augmented Reality and the emerging Mixed Reality which enhances experiences in the real world. Over 170,000 people (according to our Über driver which is as good as Google I figure) all convened to share and explore the latest in technology and innovation. No matter were I looked, the most amazing thing I saw and heard however

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  • Empathy: The Groundwork for Building Lasting Relationships

    by • on Jan 25, 16 • in Featured, Marketing, Social Media/Marketing • with No Comments

    The “and so it goes” phenomenon of going back to school that was so prevalent when school started again this year reminded me of how important milestones are to the people experiencing them, and why we need to cultivate empathy in all of our relationships (especially during those milestones). Perhaps you’re a parent sending a child off to a new school or college, an employer welcoming a new employee, or even a salesperson nurturing a prospect through a difficult decision-making process. In any type of relationship, the ability to empathize with what the other person is

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  • Be Truly Present, Be Good to People

    by • on Jan 20, 16 • in Divorced Dad, Featured, Marketing, Social Media/Marketing • with No Comments

    Ted Rubin, Future Strong Hero Interview ~via Bill Jensen Social Marketing Strategist, Acting CMO of Brand Innovators Author, Return on Relationship  • • • • • • • • • • • How do you stay Future Strong? Back in 1997, I was with working with Seth Godin at Yoyodyne when he coined the term, Permission Marketing. That’s where my focus — Return on Relationship — got started, and I carried that into the social commerce explosion. My advice to everyone is stop worrying about what’s next, and execute on what’s now. I see too many people looking

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