• Wanted… Sensitivity Training on Social Channels ~via @InsideCXM

    by • on Sep 19, 14 • in Featured, Marketing, Social Media/Marketing • with 2 Comments

    We’ve all seen cringe-worthy moments on social, when someone says the exact wrong thing and doesn’t even realize what they’ve done. It happens in debates over hot-button issues, comment threads on brand pages and everywhere in between. Even well-meaning comments can be hurtful when context is ignored. It’s like telling an acquaintance who’s been unhappily single for a while, “But you’re so great! You just need to put yourself out there!” The sentiment may be positive, but it comes off like a punch in the gut if that acquaintance already has been putting themself out there with nothing

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  • How to Get More Active Fans on Facebook

    by • on Sep 17, 14 • in Featured, Marketing, Social Media/Marketing • with 2 Comments

    —– “Want to turn “lurkers” into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors.” Getting more “active” fans on Facebook isn’t all that complicated, but it does depend upon your definition of “active.” For me, “active” means people who visit and read the content there, whether that be informational, thought leadership, event-related content or conversation. What most business owners don’t realize is that those who simply visit and read—aka, the lurkers—are the ones who are really important to scale. While they might not participate directly, they

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  • What Doesn’t Work for a Social Media Strategy

    by • on Sep 16, 14 • in Featured, Marketing, Social Media/Marketing • with 5 Comments

    You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy.  It’s not enough to just start accounts with all the most popular social media tools and community sites, even when you include professionally-designed graphics and a big bold display of your logo and a few text lines about your brilliant mission.  First and foremost, you absolutely must BE SOCIAL! When you are not being social, even if you think there is no message, you ARE sending a

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  • How to Increase Blog Traffic…

    by • on Sep 13, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle…1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Also, make it easy for readers to leave comments and share your posts on various channels that will help lead others back to you. 2. Look for Holes in Your Competition: Take a look at your competition’s blogs and websites. Are there content holes

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  • The Keys to Attracting More Customers on Twitter

    by • on Sep 10, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    —– “Seeking a real return on your social media relationships? Prove your business is customer obsessed by employing the Twitter strategies of companies that “get it.” It’s one thing to say you’re customer obsessed on social media and quite another to show you mean it. Modern consumers are social media savvy, and they can spot the difference, so if you want a real “return on your relationships” (#RonR), you’ve got to be truly customer obsessed on all your social media platformsTo highlight that point, let’s take a closer look at two large companies, JetBlue and

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  • Are You Getting Your Return on Relationships? ~Hosted by @ChrisRuisi [audio]

    by • on Sep 8, 14 • in Featured, Marketing, Social Media/Marketing • with No Comments

    Are You Getting Your Return on Relationships? July 30, 2014 Hosted by Chris Ruisi Episode Description Join Chris and his guest, Ted Rubin as they discuss why relationships are so important and what makes them different now. Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. Many in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. They will discuss the key concepts from Ted’ 2013 book – “It’s All About Relationships” and his concept of “ROR” – return

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  • Influence, Vanity Metrics and Katy Perry ~guest post via @JoshStAubin

    by • on Aug 30, 14 • in Featured, Marketing, Social Media/Marketing • with 4 Comments

    Originally posted at Joshua St. Aubin, August 20, 2014 If influence was completely based on vanity metrics like follower count, Katy Perry would be themost influential person on Twitter with Justin Bieber following closely behind. Unless you’re a teenage girl, I think we can agree that their opinions do very little to influence decisions we make. Influence is much more than a popularity contest and isn’t one-size-fits-all. We don’t all have the same interests and to imply importance on something as arbitrary as the number of followers just doesn’t work. Popularity can be a factor, but influence goes

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  • How do you Define a Social Business?

    by • on Aug 26, 14 • in Featured, Marketing, Social Media/Marketing • with 3 Comments

    Let’s define a social business and how it is evolving. It’s not just “being social” with your customers (having social profiles where you know they hang out); it’s about being more connected in your business processes as well. Stop thinking in terms of silos of information and people, and start thinking about ways to connect everyone.For instance, a common problem in many brands has been the gulf between marketing and sales. There has always been a “cold war” going on between those two departments because their thought processes and drivers are different. But if the

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