Straight Talk Blog
Ted Rubin
Are Younger Generations Dictating the Path of Influencer Marketing?
No matter how you slice the demographics, young people hold a lot of sway on social media. They influence social conversation, establish trends, and tend to help social sites thrive when they show up in large numbers. Part of this is the power of numbers. According to...
No Matter Where Tech Takes Us, Customers Still Need a Human Touch
If you’re aiming for omni-channel excellence, or simply looking to thrive on your channels of choice, don’t forget about the human side. In fact, it should be your first priority. With every new trend and communication channel comes new opportunities to connect, so...
#RetailRelevancy… Expectations, Engagement, and Customer Experience
Retail Relevancy has never been more... relevant. In part one of my conversation with my friend and business partner John Andrews, we touched on Alexa, Amazon, and the evolving way that consumers experience retail. In part two, we’re continuing that conversation, and...
I Have Been Very Lucky in Friendship
I have been very lucky in friendship. I may not have the wealth or success that some can claim, but I know what it is to have people in my life who know me well, like me just as I am (well, most of the time), listen to me, make me laugh, support me always, and who...
Good Things in 2016
I have heard a lot of complaining about 2016, what a difficult year it has been for so many, and I totally get that, and concur on many levels. So I thought it important, and have been inspired by a number of friends who have posted to Facebook asking friends to...
Biggest Content Marketing Trend Heading into 2017: Live Streaming
What I see being huge heading into 2017 is live streaming, and the ability to share all video, AND "all content," in so many more ways, via more apps, with story-telling and engagement at the core. You need to try these platforms. You need to jump in. You need to see...
Seize the Day: Why 2017 Should Be a Year of Embracing the Present
The time is now. Not next year, or six months from now, or at the conclusion of a five-year plan. Success won't come with the next marketing conference, the new social channel around the corner, or the next piece of “game-changing” tech that's just waiting to be...
Find Your Sweet Spot for Inspiration
This Holiday Season is the Perfect Time to Start There's nothing quite like the feeling of that eureka moment. You're going through your day, handling a task that leaves your mind free to wander, then boom – a big, creative idea bursts into being. It might be a...
Right Place, Right Time: Capitalizing on the Micro Moment of Truth
Stare at a wall of similar products with your phone in your hand, and you'll quickly rule out a big chunk based on product reviews. Once you land on a few similarly well-reviewed products, something as simple as a well-placed tweet or a brief, positive interaction...
Tasty Burger and Fasten — Breaking in to Crowded Markets
The demand for ride-share apps is through the roof, with Uber and Lyft already cashing in on growing global markets. Trying to break into the ride-share market is a tall task for new, regional competitors, but the demand and potential payoff are more than strong...
Millennials… What You Need to Know
If I had one piece of advice to give marketers who are beginning a career in 2016, it would be this: Millennials are not a new species. Keep that in mind the next time someone tells you they have the “secret” of marketing to Millennials, Gen Z, or whatever generation...
120 Seconds with Ted Rubin and David Brier… Truth about Social Media
The Truth about Social Media in less than 2 minutes! Social marketing strategist Ted Rubin and brand specialist David Brier are at it again. This time for every CEO, entrepreneur, CMO and startup that has only 120 seconds to get an insight they can use right now. Take...
Anger and Influence… Not Good Bedfellows
You’ve heard me say before that everybody has influence because we all have an influence on the people around us. However, this can be a double-edged sword, especially if we let negative emotions rule us. Negativity (and anger in particular) is not only an emotional...
Brands: Focus More on Experience than Campaigns
If I were to write a newspaper article for brands that encompasses what they need to be doing in 2016 and beyond, it would have the title: Stand Out by "Liking" Them Before They "Like" You. Why? Because social media success does not come down to a mere numbers game,...
Don’t Let Your Relationships Languish, They’re Worth The Effort
A professional network is more than just a list of well-placed contacts. It’s a collection of relationships, built on a foundation of time, energy and emotional investment. The people that you see every day, at work or in any social group, are in the best position to...
You Are an Influencer… Everyone Influences Someone
There are countless ways to grab the attention of your audience, but keeping them coming back for more is where the real value lies—it’s where you build influence. Mom bloggers are a good example of this. Those who developed the greatest influence did so with good...
Embracing Social: Interview with Social Strategist Ted Rubin ~via @savage_int
Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin - leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators - is leading the charge for...
Building a Brand Culture: Serious Change is Needed
What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms, because that sort of recognition is fleeting. You may find the...
What 2016 Trend is Defining (or Redefining) Marketing?
One of the biggest trends I've seen in 2016 is that more marketers have decided to stop talking past their customers, and start talking to them. It's what I like to call “Looking People in the Eye Digitally,” and it's great to see people embracing the concept. That's...
The Relationship Between Influence and Content
There are countless ways to grab the attention of your audience, but keeping them coming back for more is where the real value lies—it’s where you build influence. Mom bloggers are a good example of this. Those who developed the greatest influence did so with good...
Employees as Social Advocates: It’s a Two-Way Street
For years companies have been trying to find ways of using social media to promote their businesses, but have been tamping down on the social asset that’s right under their noses: their employees. You can’t ask an employee to be a true advocate for your business on...
#RetailRelevancy… Where We Stand, Where We’re Headed, and Why It Matters
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
#RetailRelevancy… Where We Stand, Where We're Headed, and Why It Matters
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
Advice On Building Personal Relationships Through Social Media ~via @smarthustlemag
Ramon Ray, Publisher of Smart Hustle Magazine: I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of...
![The Social Marketing Strategist, Ted Rubin Interview [audio] ~via @Industry_Angel](https://i0.wp.com/tedrubin.com/wp-content/uploads/2016/09/Ted-London3-9.2015-2-1.jpg?resize=400%2C250&ssl=1)
The Social Marketing Strategist, Ted Rubin Interview [audio] ~via @Industry_Angel
Ian Farrar and Ted Rubin Discuss: Communities and networks Approach to social Customer service and their use of social media Employee engagement Personal branding Culture Customer relationships
How to Build Customer Trust and Get a Return on Relationship ~via @Hyken
Ted's interview begins at minute 9:40. Feel free to listen to Shep himself talk about How to Create Trust for the first 9:40 minutes. Shep Hyken speaks with brand evangelist, social marketing strategist, and keynote speaker, Ted Rubin about branding, customer service,...
Here is what "I" am tired of…
Social Marketing Dignitaries shouting to the world that it is a waste of time to try to change someones mind about political choices on social platforms... and/or telling us all to stop posting about politics for that reason, and because it will do damage to our...
Content Marketing…. the Times They are a Changing
Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things...
Busting the Myth of Marketing to Millennials ~my #H2HChat with @BryanKramer
Originally posted at bryankramer.com
The Marketing Superpower
“For me the marketing superpower, the most important skill that makes you a great marketer, social or otherwise, is all about Looking People in the Eye Digitally… truly doing your best to connect, be responsive, and care. The ability to go into the “social” homes of...