Straight Talk Blog
Ted RubinWhat Ted Rubin Thinks About Instagram… with @SueBZimmerman [video]
What Ted Rubin thinks about Instagram Originally Published in longer form Oct 22, 2014 by Sue B. Zimmerman How does Ted Rubin feel about Instagram as a tool to grow your business? #RonR #KeynoteSpeaker #instagram
The One Thing You Can Do to Improve Your Business Relationships
----- Humility is a trait each of us should try harder to adopt. To become a better leader, you need to learn how to tell people you're sorry. I was reading an article on LinkedIn the other day, "10 Things Exceptional People Say Every Single Day," and two thoughts...
Ted Talks About… Relationships, Small Business and Personal Branding
Published via YouTube Sep 22, 2014 Ted Rubin nos cuenta la importancia de las redes sociales para emprendedores, pequeñas empresas y marca persona. Social Media Week Miami - Ted Rubin Questions: 1 - How important are relationships? 2 - How does Social Media help small...
Is Networking in Social Media a Worthy Investment?
An interviewer posed this question to me recently: Is networking in social media a worthy investment? My answer: Depends upon what you call worthy. Is building and extending relationships worthy? Is having friends, fans, advocates who support you worthy? We have to...
There Are No Tricks or Short-Cuts
How can your company encourage customer to market for you through word of mouth and sharing? Too many companies are looking for tricks or short-cuts... First and foremost, by delivering an exceptional product. Next... do everything you can, in every part of your...
Standout by “Liking” Them Before They “Like” You
Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on those...
Creating Content, It’s Easy
Take your most popular tweets and FB posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Seth Godin is one of the most successful bloggers in the...
Creating Content, It's Easy
Take your most popular tweets and FB posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Seth Godin is one of the most successful bloggers in the...
The Most Important Lesson I Learned About Failure
The most important lesson I learned about failure is that without it, you do not truly understand success. When success comes too easily or too early in the process, we come to believe it is the natural state of things, and when failure comes at a later date in some...
Don’t Tell Me You Don’t “Do” Business Cards
Don’t tell me you don’t “do” business cards. I suggest... you “do” them. It’s about connection and relationships. #RonR. I posted this to Facebook, Google+ and LinkedIn and the following conversation transpired. I add more depth to my statement in the comments...
Twitter and Friendship
For me Twitter and new friends have gone hand-in-hand from the beginning. And I’m not just talking about gaining followers here—I’m talking about true connection, forming relationships and making things happen. I’ve never “bought” a single Twitter follower for any of...
The Importance of Hitting Our Inner Reset Button
------- Our brains process five times the information they did 20 years ago. Here's how you can help your brain adapt to information overload, and remain creative and productive. Here’s a question for you: How many of the following scenarios can you identify with? I...
So what does it take to get the Small Business involved in Social Media?
Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not...
How Crazy Socks Became the Key…
----- If you're struggling with how to build your personal brand online, you may find inspiration in this expert's branding story. SEPTEMBER 29, 2014 Building your brand can feel like an uphill battle at times. Anyone with a clever idea and the guts to try it can do...
Without Context, Influence Falls Flat ~via @InsideCXM
When you’re looking for social influencers in your niche to connect with and engage, where do you start? Most people make a beeline for the flashy, neon lights of the follower count. While that mayseem a logical place to start, it’s really a flawed metric. First,...
Customer Experience Q & A with @SDL
What excites you about customer experience?It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.When did you first get involved in customer experience...
Customer Experience Q & A with @SDL
What excites you about customer experience?It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.When did you first get involved in customer experience...
Customer Experience Q & A with @SDL
What excites you about customer experience?It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.When did you first get involved in customer experience...
The Only Way to Build a Brand on Social Media is Through Trust
—– Whether you're building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s important to remember to build your personal brand along with...
How to Market to Women Using Social Media
Many women pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to women from other women and from experts, but be wary of star power – celebrities don’t cut it. Marketers that have a woman’s trust...
In War and Business, Complacency Isn’t an Option
I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true tactics. However, it’s important to note that battle tactics, as well...
Delivering Service that Makes Cents/Sense ~ via @InsideCXM
What happens when #JustBeNice isn’t enough? Let’s look at this through the lens of customer service. About a year ago, you bought a new grill at a national chain. The sales reps were friendly and convinced you to buy the store brand, the model you wanted was in stock,...
Getting the Most Bang for Your Content Buck
—– "Now that you've taken the time to create targeted content for your audience, learn how to share it over and over again to build a loyal following." In 1996, the Internet was just five years old, yet even then, the iconic Bill Gates was able to declare, “Content is...
Super Easy Fishing Lessons for Modern Marketers ~via @InsideCXM
There are some great marketing lessons to be taken from fishing, and I’m not talking about the “ph-” variety. If you’ve ever been fishing with an expert, on that expert’s home turf, you know that it can be an almost artistic experience. Before your boat even hits the...
Wanted… Sensitivity Training on Social Channels ~via @InsideCXM
We’ve all seen cringe-worthy moments on social, when someone says the exact wrong thing and doesn’t even realize what they’ve done. It happens in debates over hot-button issues, comment threads on brand pages and everywhere in between. Even well-meaning comments can...
How to Get More Active Fans on Facebook
—– "Want to turn "lurkers" into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors." Getting more "active” fans on Facebook isn't all that complicated, but it does depend upon your definition of "active." For...
What Doesn’t Work for a Social Media Strategy
You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy. It’s not enough to just start accounts with all the most popular social media tools...
How to Increase Blog Traffic…
For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle…1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help...
The Keys to Attracting More Customers on Twitter
—– "Seeking a real return on your social media relationships? Prove your business is customer obsessed by employing the Twitter strategies of companies that "get it." It's one thing to say you're customer obsessed on social media and quite another to show you mean it....
Are You Getting Your Return on Relationships? ~Hosted by @ChrisRuisi [audio]
Are You Getting Your Return on Relationships? July 30, 2014 Hosted by Chris Ruisi Episode Description Join Chris and his guest, Ted Rubin as they discuss why relationships are so important and what makes them different now. Ted Rubin is a leading Social Marketing...