Straight Talk Blog
Ted RubinIn War and Business, Complacency Isn’t an Option
I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true tactics. However, it’s important to note that battle tactics, as well...
Delivering Service that Makes Cents/Sense ~ via @InsideCXM
What happens when #JustBeNice isn’t enough? Let’s look at this through the lens of customer service. About a year ago, you bought a new grill at a national chain. The sales reps were friendly and convinced you to buy the store brand, the model you wanted was in stock,...
Getting the Most Bang for Your Content Buck
—– "Now that you've taken the time to create targeted content for your audience, learn how to share it over and over again to build a loyal following." In 1996, the Internet was just five years old, yet even then, the iconic Bill Gates was able to declare, “Content is...
Super Easy Fishing Lessons for Modern Marketers ~via @InsideCXM
There are some great marketing lessons to be taken from fishing, and I’m not talking about the “ph-” variety. If you’ve ever been fishing with an expert, on that expert’s home turf, you know that it can be an almost artistic experience. Before your boat even hits the...
Wanted… Sensitivity Training on Social Channels ~via @InsideCXM
We’ve all seen cringe-worthy moments on social, when someone says the exact wrong thing and doesn’t even realize what they’ve done. It happens in debates over hot-button issues, comment threads on brand pages and everywhere in between. Even well-meaning comments can...
How to Get More Active Fans on Facebook
—– "Want to turn "lurkers" into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors." Getting more "active” fans on Facebook isn't all that complicated, but it does depend upon your definition of "active." For...
What Doesn’t Work for a Social Media Strategy
You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy. It’s not enough to just start accounts with all the most popular social media tools...
How to Increase Blog Traffic…
For me it is not about tools, but about strategy, and execution. Here are a few things to consider in addition to just posting articles and working the SEO angle…1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help...
The Keys to Attracting More Customers on Twitter
—– "Seeking a real return on your social media relationships? Prove your business is customer obsessed by employing the Twitter strategies of companies that "get it." It's one thing to say you're customer obsessed on social media and quite another to show you mean it....
Are You Getting Your Return on Relationships? ~Hosted by @ChrisRuisi [audio]
Are You Getting Your Return on Relationships? July 30, 2014 Hosted by Chris Ruisi Episode Description Join Chris and his guest, Ted Rubin as they discuss why relationships are so important and what makes them different now. Ted Rubin is a leading Social Marketing...
Influence, Vanity Metrics and Katy Perry ~guest post via @JoshStAubin
Originally posted at Joshua St. Aubin, August 20, 2014 If influence was completely based on vanity metrics like follower count, Katy Perry would be themost influential person on Twitter with Justin Bieber following closely behind. Unless you’re a teenage girl, I think...
How do you Define a Social Business?
Let's define a social business and how it is evolving. It’s not just “being social” with your customers (having social profiles where you know they hang out); it’s about being more connected in your business processes as well. Stop thinking in terms of silos of...
When People ask me What’s the ROI of Social…
When people ask me what's the ROI of Social, I ask them... what's the ROI of Trust, and what's the ROI of Loyalty. The answer, when used to build relationships the results will be... longer lifetime value of a customer, larger average order value, and increased...
#SMTShorts Ted Rubin on Upping Engagement on Twitter
Social Media Today Published on Jul 15, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, talks about how to get existing customers to follow you on Twitter. #SMTShorts is a series of short videos featuring top names in...
Calvin Peters, Duane Reade, thanks “Social Media Pioneers” Ted Rubin and @Katadhin
Duane Reade - One Million Twitter follower celebration Ted Rubin Published on Aug 6, 2014 Duane Reade One Million Twitter follower celebration September 2013. Calvin Peters thanks "Social Media Pioneers" Ted Rubin and John Andrews. #RonR
Calvin Peters, Duane Reade, thanks "Social Media Pioneers" Ted Rubin and @Katadhin
Duane Reade - One Million Twitter follower celebration Ted Rubin Published on Aug 6, 2014 Duane Reade One Million Twitter follower celebration September 2013. Calvin Peters thanks "Social Media Pioneers" Ted Rubin and John Andrews. #RonR
Calvin Peters, Duane Reade, thanks "Social Media Pioneers" Ted Rubin and @Katadhin
Duane Reade - One Million Twitter follower celebration Ted Rubin Published on Aug 6, 2014 Duane Reade One Million Twitter follower celebration September 2013. Calvin Peters thanks "Social Media Pioneers" Ted Rubin and John Andrews. #RonR
This Single Company Will Own the Future of Retail
----- This online giant is starting to stretch its entrepreneurial fingers into every retail segment, both online and off. Are you ready for an Amazon-centric world? Last month, I stated it on Google+ and I will say it again: “Amazon.com will own the retail world...
Return on Relationship: Powerful Tips on Building Your Brand… @visalawyerblog interviews Ted Rubin
by JACOB SAPOCHNICK on AUGUST 6, 2014 “Serendipitously go into your following, reach out to people – just like what you might have done in the old days when you had a telephone book.” – Ted Rubin, on taking advantage of social networking sites. A salesman turned...
Real Trumps Perfect… Stop Worrying so Much and Engage! ~via @InsideCXM
There are several reasons why I think businesses hamstring their social efforts. First, there’s an overriding, if misguided, pressure to get things “perfect” on social, which is sometimes used as an excuse to avoid getting involved at all. The permanent nature of...
#SMTShorts: Ted Rubin on Best Platforms for Consumer Relationships
Social Media Today Published on Jul 14, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, talks about best platforms for connecting with consumers. #SMTShorts is a series of short videos featuring top names in social and...
How Duane Reade Leads it’s Industry in Content Marketing
Co-Authors: John Andrews and Ted Rubin AMA recently published an article that I reposted yesterday, The Retweet that Never Sleeps, about Duane Reade's highly successful content marketing approach that has helped the tiny (in terms of store count) retailer outperform...
How Duane Reade Leads it's Industry in Content Marketing
Co-Authors: John Andrews and Ted Rubin AMA recently published an article that I reposted yesterday, The Retweet that Never Sleeps, about Duane Reade's highly successful content marketing approach that has helped the tiny (in terms of store count) retailer outperform...
The Retweet That Never Sleeps [repost from AMA blog]
Originally posted by Molly Sloat at American Marketing Association John Andrews and I, along with Duane Reade's Calvin Peters, devised this strategy when we were running Collective Bias. This is all about Return on Relationship, #RonR... New York-based drugstore...
#SMTShorts: Ted Rubin on “Return on Relationship” vs. “Return on Investment”
Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between "return on relationship" and "return on investment." #SMTShorts is a series of short videos...
#SMTShorts: Ted Rubin on "Return on Relationship" vs. "Return on Investment"
Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between "return on relationship" and "return on investment." #SMTShorts is a series of short videos...
#SMTShorts: Ted Rubin on "Return on Relationship" vs. "Return on Investment"
Social Media Today Published on Jul 16, 2014 Ted Rubin, Social Marketing Strategist, Brand Evangelist and Acting CMO Brand Innovators, explains the difference between "return on relationship" and "return on investment." #SMTShorts is a series of short videos...
The New Networking: How to Be a People Curator
------- Though social media makes it easier for us to connect, there's something to be said for being more human when we network. Social media is the handshake of our generation, but it can also be a splendid vehicle for giving warm business referrals, or just...
Do Brands Apologize Too Much? ~via @InsideCXM
Social media is a great tool to help build brand visibility and interact with customers on a public platform. However, keep in mind that it’s a conversation medium—not a place to whitewash your image. People expect brands to be human, which means the occasional...
Presentation Slides… @OrigamiOwl National Convention, The O2 Experience 2014 #GrowO2
ROR, #RonR... Build Greater Intimacy. Origami Owl 7.26.14 from Ted Rubin ROR, #RonR... Build Greater Intimacy with Clients and Profit From Return on Relationship by Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand...