Straight Talk Blog
Ted Rubin
How Brands Can Refocus Beyond Risk Mitigation to “Risk Innovation”
WATCH VIDEO HERE ⬇️⬇️⬇️ https://youtu.be/uj01-R_AzDA How Brands Can Refocus Beyond Risk Mitigation to "Risk Innovation" I have interviewed a number of the business development team at Evergreen Trading, and this time had the opportunity to chat with Jenifer Herrmann,...
This Short Story Is How It All Started for Me in Marketing
https://youtube.com/shorts/vbSvUyCcJho?si=bC2ZprjO-ta8OmZk This clip is a part of this longer conversation with the inimitable William Harris on his Up Arrow Podcast... https://tedrubin.com/leveraging-return-on-relationship-to-boost-brand-reputation-video/ I like to...
Communicate the Way “They” Want to Communicate Versus Your Preference
https://youtu.be/JDDAi6jlsXg?si=V5iOzpibQBT2kNuR Ted Rubin and William Harris discuss communicating the way "they" want to communicate versus your preference. If "you" want to sell "me" something, or induce me to communicate with you, it’s your job to follow up with...
Seize the Day: Why 2024 Should Be a Year of Embracing the Present
The time is now. Not next year, or six months from now, or at the conclusion of a five-year plan 🤦🏻♂️. Success won't come with the next marketing conference, the new social channel around the corner, or the next piece of “game-changing” tech that's just waiting to be...
Find Points of Emotional Connection by Looking People in the Eye Digitally
https://youtube.com/shorts/qdcSyn_QaEg?si=-L9-0fMZkilwyT39 Ted Rubin and William Harris discuss Looking People in the Eye Digitally 🧐, and finding points of emotional connection… In our digitally connected age, the ability to look people in the eye takes on a...
As We Light our Candles for the 8th and Final Night…
“As we light our candles, I find myself wondering about what the real miracle of Chanukah might be. Perhaps it’s that the message of Chanukah still resonates two millennia later. It’s true, the story of the holiday centers on the strength of the Maccabees to fight...
What’s Email vs “ME-mail”?
https://youtube.com/shorts/dRhur5Q3J88?si=xqAXUiYrj_CeSNyx Ted Rubin and William Harris discuss, What's Email vs "ME-mail"... Ted describes his concept of "ME-mail" to William and how much more valuable it is to the consumer and therefore the brand. Make it about...
Don’t Think Twice… Exceptional Service Will Set You Apart
Providing exceptional service is a key factor in setting yourself apart today and always... for you business and personal brands. Whether you're running a business, working in customer service, pursuing a career in any field... going above and beyond expectations can...
Attitude, Perspective, Mindset… It’s Up To You
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger days –...
![Leveraging Return on Relationship To Boost Brand Reputation [video]](https://i0.wp.com/tedrubin.com/wp-content/uploads/2023/06/Your-Brand-is-A-Promise.jpg?resize=400%2C250&ssl=1)
Leveraging Return on Relationship To Boost Brand Reputation [video]
⬇️⬇️⬇️ VIDEO ⬇️⬇️⬇️ Ted Rubin is a social marketing strategist, international speaker, business advisor, and author. Known for his ability to make personal connections with people, Ted popularized the term Return on Relationship™ (ROR) — proposing authentic...
Listen to Him ✡️…
⬇️ WATCH HERE ⬇️ Post by @alon_shalgal1 View on Threads ⬇️ WATCH BELOW (click on the link) ⬇️ Senior HAMAS Commander: WE WILL NEVER STOP THE FIGHT... VIDEO ➡️ v12044gd0000cl21lsfog65l1tk143qg ⬅️ VIDEO
Marketing the Israeli 🇮🇱 and Jewish ✡️ Cause is Critical Now, and Vital for the Future
Sadly HAMAS and their allies, and yes that includes many Palestinians (misled perhaps, but supportive nonetheless), have incredibly effectively played the long game with media, social media, PR and marketing, and what is happening now around the world is the...
“I Stand With Israel”… PLEASE READ the Entire Post ✡️
So everyone seeing this truly understands, this is NOT just about Israel and Jews… HAMAS, Iran, and Hezbollah feel the same way about Americans. Let’s be clear about this! … THEY WANT US ALL DEAD! Not moved, not “peace,” not sharing… DEAD! - SO, the ARAB...
Bold Journey Magazine Interview… Meet Ted Rubin
We’re excited to introduce you to the always interesting and insightful Ted Rubin. We hope you’ll enjoy our conversation with Ted below. Ted, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing...
Content that Sparks Conversation
In an era dominated by social media, viral videos, and flashy graphics, it's easy to overlook the profound power of a simple conversation. Yet, as human beings, our ability to engage in meaningful dialogue is perhaps our most potent tool for connection, understanding,...
Author and Creator of #ROR (#RonR) on Liftoff with Jeanniey Walden
WATCH VIDEO HERE ⬇️ Ted Rubin creator of #ROR (#RonR) and author of “Return on Relationship” joins us in studio to talk about the importance of networking! As Ted himself says... "A Network gives you Reach but a Community gives you Power!" In this episode we dive into...
Let’s Instill Kindness, Grit, and Learning
I think the most important value you can instill in your children and employees is 'kindness,' the most valuable personality trait to be encouraged is 'grit,' and the most advantageous attribute to be taught is 'always be open to learning.' KINDNESS is the most...
Rosh Hashanah… A Time for Reflection and Hope
Rosh Hashanah (Hebrew: רֹאשׁ הַשָּׁנָה), literally meaning the “beginning (also head) of the year” is The Jewish New Year. It marks the beginning of the year, according to the teachings of Judaism, clearly a time for reflection and hope. And now “hope” for a better...
The Experience LIVE Show with Russ, Scott… and Ted
WATCH THE VIDEO HERE ⬇️
ROCKSTAR CMO BACKSTAGE with Evergreen Trading’s COO Mark Ordover
WATCH HERE ⬇️ ⬇️ ⬇️ A clip from ROCKSTAR CMO episode 171, where Ian Truscott goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading... a media investment firm that is powered by trade. Mark shares how media trade works, as brands can...
The Power of Small Acts of Kindness
The Power of Small Acts of Kindness We all know that kindness is a good thing. It makes us feel good to do something nice for someone else, and it makes the world a better place. But what many people don't realize is that even the smallest acts of kindness can have a...
On Kindness with Ted Rubin and KindWorks.AI
Ted Rubin is an international keynote speaker, strategic relationship advisor, and author of the book Return on Relationships. In this week’s episode, we discuss the intentional practice of Kindness and how it is something that doesn’t always come easily but is...
Return on Relationship Basics
What is Return on Relationship (ROR)? Return on Relationship (ROR) is a measure of the value that a business or brand derives from its relationships with customers, partners, and other stakeholders. It is a broader concept than return on investment (ROI), which...
Coffee in the Clouds… Mark Ordover Explains the Media Trade Business of Evergreen Trading
At its very core, Evergreen Trading is a specialized media investment firm with a unique approach that enables clients to solve all kinds of challenges. It’s called Premium Asset Valuation and leverages their deep expertise in media investing and asset conversion and...
Adopt a “Giver’s Gain” Philosophy
From an early age, my Dad instilled in me the value of being a giver. He led by example, always extending a helping hand to our neighbors, fixing things, and offering assistance in any way possible. His acts of kindness were not driven by any expectation of...
How Do You Connect with Customers Online?
Ted: I adore Louise for her passion, enthusiasm, and of course for WAY overstating my awesomeness 🤗... and conversations with her are always a pleasure. Louise Lally: How do you connect with customers online? Get ready to hear how... This very special conversation I...
BeenThereDoneThat Where Next – The Power of Community & The Network Effect
00:00 Introduction 01:18 The Biggest Challenge? 06:22 Where Could This Go? 12:30 What's the First Step? 14:53 Wrapping Up Introducing the first episode of "BeenThereDoneThat Where Next" - a groundbreaking series by BeenThereDoneThat, where host and co-founder, David...
Let’s Start a Ripple and Do Some Good… my conversation with #RussSelfie
Your Brand is a Promise, and Your Reputation Depends on Whether You Keep It
The difference between brand and reputation can be easy to overlook, as many marketing writers use the terms interchangeably. While they share similarities, they are not the same thing, and understanding the difference is important for managing your business's...
Coffee and ‘Straight Talk’ in the Clouds with Ted Rubin
VIDEO ⬇️ ➡️ INTERVIEW STARTS AT :46 ⬅️ Coffee In The Clouds With NYDLA's Thomas Capone... NYDLA.org's mission is to support a global forum dedicated to the exchange of ideas and information. At its core, the NYDLA epitomizes the fusion of knowledge, technology and...