Straight Talk Blog
Ted RubinShould Social Media Outsourcing be Illegal? ~guest post via @BLichtenwalner
Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts...
Should Social Media Outsourcing be Illegal? ~guest post via @BLichtenwalner
Many companies completely outsource social media management. These companies may have good reasons for this decision. Yet, when outsourced, social media communications misrepresent reality. In fact, is it possible that completely outsourcing your social media accounts...
Thanks Dad, Part 2, An Important Lesson…
I have learned a lot the past few days with the passing of my Dad, and I will not bore you with it all right now, but would like to share what I think is the most important lesson. I most certainly have been telling my Dad for the longest time how much I loved him,...
Thanks Dad…
2009 when the girls were still a part of my parent's life. My Dad, Sheldon Rubin (yes Sheldon/Shelly... the scene in "When Harry met Sally" didn't make it easy for me to look at my Dad for a while, LOL), taught me the value of friendship, at all levels, and how...
Learning to speak “Human” #H2H
In his new e-book There is No B2B or B2C: It’s Human to Human: #H2H my good friend Bryan Kramer gives some wise advice to brands: “I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.” I love...
Important Advice for Reaching Out via LinkedIn and Facebook
A little advice for people here using LinkedIn and Facebook, more of a very strong suggestion... stop sending out invites without a personalized note, and best if that note offers a reason you want to connect. EVEN if we just had a conversation/engagement... ALWAYS...
It’s Not OK…
It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage employees from building their own...
It's Not OK…
It is not ok to just use social channels to just broadcast. It is not ok to simply advertise and call it Social Media. It is not ok to block employees from accessing social media sites while at work. It is not ok to discourage employees from building their own...
Relationship Marketing: How to Build Meaningful Connections… ~via @smexaminer [Audio]
Originally posted at SocialMedia Examiner - Podcast link is below Relationship Marketing: How to Build Meaningful Connections that Lead to Business By Michael Stelzner Published January 24, 2014 Do you want to develop relationships that will lead to business? Are you...
Voting for Marketing Book of The Year is Open & Return on Relationship is on the List, #RonR…
Below originally posted at Marketing Book of The Year 2014 *Vote Here... https://www.marketingbookoftheyear.org/vote-and-win* Welcome to Marketing Book of The Year 2014.2013 was a very successful year for marketing books. We saw lots of different titles being...
Voting for Marketing Book of The Year is Open & Return on Relationship is on the List, #RonR…
Below originally posted at Marketing Book of The Year 2014 *Vote Here... https://www.marketingbookoftheyear.org/vote-and-win* Welcome to Marketing Book of The Year 2014.2013 was a very successful year for marketing books. We saw lots of different titles being...
Voting for Marketing Book of The Year is Open & Return on Relationship is on the List, #RonR…
Below originally posted at Marketing Book of The Year 2014 *Vote Here... https://www.marketingbookoftheyear.org/vote-and-win* Welcome to Marketing Book of The Year 2014.2013 was a very successful year for marketing books. We saw lots of different titles being...
JUST BE NICE!
I have to say this outright, even though I have a Twitter handle dedicated to it (@just_b_nice), and a Hashtag #JustBeNice, so many just don't get how easy it is to... JUST BE NICE! Say... "Have a nice day, night or weekend" at the end of a call. Hold a door for...
Wake up Corporate America…
[Awesome image via https://www.bakinginatornado.com] Companies need to shut up and listen instead of using social media as an advertising tool. They’re worried about who has more Twitter followers, about who has more fans on Facebook... or they’re worried about who is...
Doubt the Doubts Podcast interview: The Value of Relationships with Ted Rubin
A few weeks back I was interviewed by Paul Blais (@pdblais), Founder & Host of the Doubt The Doubts Podcast. The podcast focuses on “Killing The Doubts That Kill The Dreams”. During the podcast we talked about the importance of listening. In the interview Paul...
Real Time Marketing – the Good, the Bad and a better Customer Experience ~via @InsideCXM
Getting the right message to the right people at the right time is an age-old marketing mantra. And how you hit that sweet spot has been foremost in the minds of every marketer since people started selling things to each other. That hasn’t changed over the years, but...
Syndication and Relationships with @TedRubin [@BryanKramer’s Podcast]
Joining us in Episode 5 of From the Author’s Point of View is Ted Rubin. Many people in the social media world knows him for his enthusiastic, energetic & undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social...
Syndication and Relationships with @TedRubin [@BryanKramer's Podcast]
Joining us in Episode 5 of From the Author’s Point of View is Ted Rubin. Many people in the social media world knows him for his enthusiastic, energetic & undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social...
Gallaghers Steakhouse (@Gallaghers_NYC), A New York City Institution, Reopening…
Gallaghers was acquired in January 2013 by Central Park Boathouse operator Dean Poll, a good personal friend who has shown me time and time again that Return on Relationship is part of his DNA. Dean is a native Long Islander who grew up in the restaurant industry....
My Most Important Social Media Tools…
1 - My personality 2 - My passion and... 3 - My obsessiveness with being connected 🙂 *Thanks for asking this question and making me think about it Bryan Kramer.
Consider Social Customer Service to Establish Social Media ROI ~via @ignitesma
This post is right on point and makes a perfect case for Return on Relationship (#RonR) enhancing ROI. See below for the screen shot of a coincidental engagement I had with United Airlines right before I saw this post from John. Originally posted at Ignite Social...
Creativity in Social Media
I think creativity in social media is at the heart of the problem of realizing and executing the true value of social. Save the creativity for advertising "campaigns," and get down to the basics of relationship building when it comes to discussions about social and...
CXM: The X-Factor in Return on Relationship
Are companies finally starting to get the message about Return on Relationship, ROR (#RonR)? I have been using and evangelizing the term since early 2009, and the acronym, RonR (as a hashtag #RonR), is floating around a lot these days and it seems to exemplify...
iBlog Magazine’s @TheSamiCone Interview’s Ted Rubin [Video]
This CMO preaches the importance of #RonR Cause Marketing. Fast Company. Permission Marketing. Aggregated Space – Ted Rubin’s had a hand in each of these movements. Perhaps that’s why he’s become the #1 most-followed CMO on Twitter. So what does he have to offer the...
iBlog Magazine's @TheSamiCone Interview's Ted Rubin [Video]
This CMO preaches the importance of #RonR Cause Marketing. Fast Company. Permission Marketing. Aggregated Space – Ted Rubin’s had a hand in each of these movements. Perhaps that’s why he’s become the #1 most-followed CMO on Twitter. So what does he have to offer the...
Authenticity
BE Authentic, don’t just ACT it. This might seem obvious… but authenticity is on the verge of becoming just another buzz word in social media marketing. TRUE authenticity (not just using that word often in your tweets and posts) will set your brand (product or...
Native Content…
Native content is not about pitching your product, it's about creating connection. Remember it is only native to the content consumer if it provides value to them and provides a real solution or makes an emotional connection. ---
iBlog Magazine Flipside Video, @TheSamiCone Interviews Ted Rubin
Published on Dec 5, 2013 Ever wonder why people pay so much attention to Ted Rubin's feet? If you know anything about Ted, you need to know about his socks. One of the most interesting things I learned during my time with Ted was how his sock notoriety and marketing...
Return on Employees, ROE…
Empower your Employees…and they will Power your Brand! Every company can benefit enormously by recognizing the fact that social connection is an integral part of all of our lives now. Remember that in today’s social world, every person has an extended circle of...
The Social Enterprise… Dead or Alive?
Originally published at Inside CXM Lately I've been noticing some angst among advocates of the social enterprise movement-namely that they think it's not living up to its promise. Back in 2011 all kinds of predictions were floating around. An article in PC World...