Straight Talk Blog
Ted RubinCustomer Loyalty Management via the Customer Service Silo
All of your employees work in the marketing department, at least to some extent, and they need to understand the role they play. But to create a strong foundation for customer loyalty management, there are a few departments within your company that absolutely need to...
A “Must Attend” for heads of Marketing: @TheCMOClub #CMOsummit
The evening of October 08, 2013 - October 10, 2013 - Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami...
A "Must Attend" for heads of Marketing: @TheCMOClub #CMOsummit
The evening of October 08, 2013 - October 10, 2013 - Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami...
A "Must Attend" for heads of Marketing: @TheCMOClub #CMOsummit
The evening of October 08, 2013 - October 10, 2013 - Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami...
Foster Relationships With Content ~via @Brand_Innovator #bisummit
I’m keynoting the Brand Innovators Content Marketing Summit today and thinking about the connections between what we call content and how customers connect to it. I must admit that what I see confuses me somewhat. Every day brands and marketers spend millions trying...
Don’t Underestimate the Power & Value of Twitter
Don't forget that although Twitter's only used by small % of the population, it's a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback... and an...
Don't Underestimate the Power & Value of Twitter
Don't forget that although Twitter's only used by small % of the population, it's a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback... and an...
Don't Underestimate the Power & Value of Twitter
Don't forget that although Twitter's only used by small % of the population, it's a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback... and an...
5 Things Businesses get Wrong on Social Media ~via @ChiefDaddyOfcr on VoiceAmerica Radio
5 Things Businesses get Wrong on Social Media September 12, 2013 Hosted by Chris Efessiou [Download MP3] [itunes] [Bookmark Episode] Your business has embraced the importance of being active in Social Media, but are you being effective? Twitter, Facebook, LinkedIn,...
Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14 ~via @tonia_ries
Realtime Relationships: Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14 Originally posted at The Realtime Report September 11, 3013 Realtime Marketing is about many things: the right analytics tools to surface and prioritize conversations. A...
Do good for others without expectation of anything directly in return…
Make it a thoughtful day! #RonR #JustBeNice Return on Relationship, ROR (#RonR)... simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real) that...
CMO video: Modern Marketing at ADMA’s 2013 Global Forum ~via @CMOAustralia
My segment starts at minute 1:33... Published on Aug 28, 2013 CMO was at the 2013 ADMA Global Forum to discuss authenticity, technology, data analytics and creativity with Ted Rubin, McKinsey's Josh Goff and Wieden and Kennedy's Husani Oakley.
CMO video: Modern Marketing at ADMA's 2013 Global Forum ~via @CMOAustralia
My segment starts at minute 1:33... Published on Aug 28, 2013 CMO was at the 2013 ADMA Global Forum to discuss authenticity, technology, data analytics and creativity with Ted Rubin, McKinsey's Josh Goff and Wieden and Kennedy's Husani Oakley.
Sky News – Live Interview with Ted Rubin 8/09/2013
Sky News Content - Live Interview with Ted Rubin 8/09/2013
I am Currently a Free Agent and Open to Opportunities…
Initially I will be Consulting, Speaking, Writing, etc. More to come soon 🙂 In the words of Collective Bias Co-Founder John Andrews... Dear Collective Bias Colleagues and Social Fabric Members... I have known some of you since the very beginning of Collective Bias...
Standout by “Liking” them before they “Like” you. It’s Basic #RonR!
I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are...
Standout by "Liking" them before they "Like" you. It's Basic #RonR!
I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are...
Standout by "Liking" them before they "Like" you. It's Basic #RonR!
I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are...
AM I READY? ~via @PurpleClvr
For the first time in many years, I feel my heart opening up to a long-term relationship by Ted Rubin Sunday, August 18, 2013 My divorce marked a significant change in my life. My world had revolved around my family. I worked, played, socialized and dreamed with them...
Three Tips for People who missed @ADMA Global Forum
@ADMA: Ted... what are your top three tips for people who couldn't make it today? ADMA: Association for data-driven marketing & advertising Australia's largest marketing and advertising association, ADMA protects, supports and champions...
“CUSTOMER-IZE” your Brand Culture
And dramatically increase you Return on Relationship... #RonR. 1. Always give customers the benefit of the doubt. 2. Don’t say “I understand how you feel”… unless you are truly attempting to do so. 3. Don’t always be up-selling. Let them be surprised you did not try...
"CUSTOMER-IZE" your Brand Culture
And dramatically increase you Return on Relationship... #RonR. 1. Always give customers the benefit of the doubt. 2. Don’t say “I understand how you feel”… unless you are truly attempting to do so. 3. Don’t always be up-selling. Let them be surprised you did not try...
"CUSTOMER-IZE" your Brand Culture
And dramatically increase you Return on Relationship... #RonR. 1. Always give customers the benefit of the doubt. 2. Don’t say “I understand how you feel”… unless you are truly attempting to do so. 3. Don’t always be up-selling. Let them be surprised you did not try...
The Small Business Guide to Twitter ~via @simplybusiness
Click anywhere on the image to go to the post at Simply Business. My contribution... #6 Have you set your objectives?: Twitter goals and objectives for business Click image to open interactive version (via Simply Business).
Cause Marketing: It’s All About Planning & Relationships ~via @Champions4Kids
Originally posted at Champions for Kids Blog: August 22nd, 2013 Last week when we called out for guest posters on our blog Ted Rubin quickly stood up. He is one of the great Champions for Kids that works at Collective Bias. I was delighted to scheduled his post. He...
Cause Marketing: It’s All About Planning & Relationships ~via @Champions4Kids
Originally posted at Champions for Kids Blog: August 22nd, 2013 Last week when we called out for guest posters on our blog Ted Rubin quickly stood up. He is one of the great Champions for Kids that works at Collective Bias. I was delighted to scheduled his post. He...
Cause Marketing: It’s All About Planning & Relationships ~via @Champions4Kids
Originally posted at Champions for Kids Blog: August 22nd, 2013 Last week when we called out for guest posters on our blog Ted Rubin quickly stood up. He is one of the great Champions for Kids that works at Collective Bias. I was delighted to scheduled his post. He...
The Father of Future Brides
My daughters are teenagers now; I will never, ever give up on being a part of their lives I truly didn't understand what life, the world, or anything meant until I had children and discovered how deeply I loved them from the moment I held them in my arms. The universe...
The Voice of the Customer… Are You Listening?
With all the noise online today, people are tuning out things like advertisements and promotions from brands. When considering a product or service, what’s more important to them are the thoughts and opinions of their friends—especially in social media. Reviews have...
MY TOP TEN REALIZED BENEFITS OF TWITTER ~via @Sbarro CMO @SarahMcAloon
Guest post by Sarah McAloon... originally published at Full Impact Marketing I’ve been thinking a lot about Twitter recently, both my personal use of it and for the brand I work on @sbarro. For the last year I’ve been on a Twitter deep-dive and I’d say I’m an...