Straight Talk Blog
Ted Rubin“CUSTOMER-IZE” your Brand Culture
And dramatically increase you Return on Relationship... #RonR. 1. Always give customers the benefit of the doubt. 2. Don’t say “I understand how you feel”… unless you are truly attempting to do so. 3. Don’t always be up-selling. Let them be surprised you did not try...
"CUSTOMER-IZE" your Brand Culture
And dramatically increase you Return on Relationship... #RonR. 1. Always give customers the benefit of the doubt. 2. Don’t say “I understand how you feel”… unless you are truly attempting to do so. 3. Don’t always be up-selling. Let them be surprised you did not try...
"CUSTOMER-IZE" your Brand Culture
And dramatically increase you Return on Relationship... #RonR. 1. Always give customers the benefit of the doubt. 2. Don’t say “I understand how you feel”… unless you are truly attempting to do so. 3. Don’t always be up-selling. Let them be surprised you did not try...
The Small Business Guide to Twitter ~via @simplybusiness
Click anywhere on the image to go to the post at Simply Business. My contribution... #6 Have you set your objectives?: Twitter goals and objectives for business Click image to open interactive version (via Simply Business).
Cause Marketing: It’s All About Planning & Relationships ~via @Champions4Kids
Originally posted at Champions for Kids Blog: August 22nd, 2013 Last week when we called out for guest posters on our blog Ted Rubin quickly stood up. He is one of the great Champions for Kids that works at Collective Bias. I was delighted to scheduled his post. He...
Cause Marketing: It’s All About Planning & Relationships ~via @Champions4Kids
Originally posted at Champions for Kids Blog: August 22nd, 2013 Last week when we called out for guest posters on our blog Ted Rubin quickly stood up. He is one of the great Champions for Kids that works at Collective Bias. I was delighted to scheduled his post. He...
Cause Marketing: It’s All About Planning & Relationships ~via @Champions4Kids
Originally posted at Champions for Kids Blog: August 22nd, 2013 Last week when we called out for guest posters on our blog Ted Rubin quickly stood up. He is one of the great Champions for Kids that works at Collective Bias. I was delighted to scheduled his post. He...
The Father of Future Brides
My daughters are teenagers now; I will never, ever give up on being a part of their lives I truly didn't understand what life, the world, or anything meant until I had children and discovered how deeply I loved them from the moment I held them in my arms. The universe...
The Voice of the Customer… Are You Listening?
With all the noise online today, people are tuning out things like advertisements and promotions from brands. When considering a product or service, what’s more important to them are the thoughts and opinions of their friends—especially in social media. Reviews have...
MY TOP TEN REALIZED BENEFITS OF TWITTER ~via @Sbarro CMO @SarahMcAloon
Guest post by Sarah McAloon... originally published at Full Impact Marketing I’ve been thinking a lot about Twitter recently, both my personal use of it and for the brand I work on @sbarro. For the last year I’ve been on a Twitter deep-dive and I’d say I’m an...
Ted Rubin shares, with @newscomauHQ’s @ClaireRPorter, the top 10 things businesses are getting wrong on social media
Originally posted at news.com.au by Claire Porter, (@ClaireRPorter) Technology editor Using social media to broadcast a campaign or initiative isn't social media, says Ted Rubin. BUSINESSES should stop tweeting so much and shut up and listen to what their followers...
Ted Rubin shares, with @newscomauHQ's @ClaireRPorter, the top 10 things businesses are getting wrong on social media
Originally posted at news.com.au by Claire Porter, (@ClaireRPorter) Technology editor Using social media to broadcast a campaign or initiative isn't social media, says Ted Rubin. BUSINESSES should stop tweeting so much and shut up and listen to what their followers...
Elisa All @30SecondMom: Want to Grow Your Audience? Ted Rubin Says “Syndicate!” (video)
30Second Mom Video: Ted Rubin Shares How to Build Your Digital Audience by Syndicating 30secondmom Elisa All · Top Commenter · Founder, President & CEO at 30Second Mobile Looking to grow your blog or social media audience? Take less than 30seconds to watch this...
Elisa All @30SecondMom: Want to Grow Your Audience? Ted Rubin Says "Syndicate!" (video)
30Second Mom Video: Ted Rubin Shares How to Build Your Digital Audience by Syndicating 30secondmom Elisa All · Top Commenter · Founder, President & CEO at 30Second Mobile Looking to grow your blog or social media audience? Take less than 30seconds to watch this...
Elisa All @30SecondMom: Want to Grow Your Audience? Ted Rubin Says "Syndicate!" (video)
30Second Mom Video: Ted Rubin Shares How to Build Your Digital Audience by Syndicating 30secondmom Elisa All · Top Commenter · Founder, President & CEO at 30Second Mobile Looking to grow your blog or social media audience? Take less than 30seconds to watch this...
“The New Employee Wellness and Social Connection Plan” (video)… via #140You
Published on Jul 29, 2013 "The New Employee Wellness and Social Connection Plan" Participants: Ted Rubin (@TedRubin) - Chief Social Marketing Officer, Collective Bias
"The New Employee Wellness and Social Connection Plan" (video)… via #140You
Published on Jul 29, 2013 "The New Employee Wellness and Social Connection Plan" Participants: Ted Rubin (@TedRubin) - Chief Social Marketing Officer, Collective Bias
"The New Employee Wellness and Social Connection Plan" (video)… via #140You
Published on Jul 29, 2013 "The New Employee Wellness and Social Connection Plan" Participants: Ted Rubin (@TedRubin) - Chief Social Marketing Officer, Collective Bias
Real-Time Marketing: 4 Best Practice Examples of Getting It Right at the Right Time
Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of course—that would be creepy. But they probably know more than you think; they probably placed you...
marketer2marketer “a conversation” with Ted Rubin ~via @bowden2bowden
Welcome to “a conversation,” a production of bowden2bowden llc with the intent to engage todays top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in today’s digital space. A discussion...
marketer2marketer "a conversation" with Ted Rubin ~via @bowden2bowden
Welcome to “a conversation,” a production of bowden2bowden llc with the intent to engage todays top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in today’s digital space. A discussion...
marketer2marketer "a conversation" with Ted Rubin ~via @bowden2bowden
Welcome to “a conversation,” a production of bowden2bowden llc with the intent to engage todays top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in today’s digital space. A discussion...
Most People are “Lurkers” in Social Media…
Most people are “lurkers” in social media. They are consuming your content but not responding. You are still building a relationship with these people, and they "do" participate... it is just vicariously via those who do engage and interact. There are many lurkers,...
Why Twitter is My Favorite Social Platform
Twitter gives you a view into what anyone and everyone is talking about, the ability to easily build a following, and immediacy. I believe Twitter is a tool that leads to other forms of social sharing. I consider Twitter a place to lay the groundwork where other...
Big Brand Strategies for Small Business Budgets… Ted Rubin on @RickMulready’s Podcast
PLAY PODCAST HERE... Ted Rubin, author, Forbes Top 50 Social Media Power Influencer, is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Ted’s been recommended by a few of my previous guests that I’ve had here on...
Big Brand Strategies for Small Business Budgets… Ted Rubin on @RickMulready's Podcast
PLAY PODCAST HERE... Ted Rubin, author, Forbes Top 50 Social Media Power Influencer, is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Ted’s been recommended by a few of my previous guests that I’ve had here on...
Most C-level Executives, CMO included, View “Social” as Media but…
Most C-level Executives, CMO included, view "Social" as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward. CMO's also make the mistake of assuming...
Most C-level Executives, CMO included, View "Social" as Media but…
Most C-level Executives, CMO included, view "Social" as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward. CMO's also make the mistake of assuming...
Most C-level Executives, CMO included, View "Social" as Media but…
Most C-level Executives, CMO included, view "Social" as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward. CMO's also make the mistake of assuming...
The Power of Community in Social Media ~via @GenFabulous
by Chloe Jeffreys on July 11, 2013 in Coffee with Chloe, GenFabTV, Social Media - VIDEO interview below Last year at BlogHer I had the chance to meet Ted Rubin, co-author of Return on Relationship, in person, but didn’t take it. Ted Rubin is the Chief Social Marketing...