Straight Talk Blog
Ted Rubin
Handling Your Team Amidst a Pandemic… a Great Time To Adjust, Learn, and Refocus
What a great time this has been to adjust, learn, and refocus... sometimes good things come from challenges. It has been so important for companies to focus on their employees and show them how important they are to the organization. Encouraging your employees to...
Brand and Reputation
“A Brand is what a business or a person does. A Reputation is what people remember and share.” ~Ted Rubin -- A conversation Ted and Jack Monson had with an audience live on LinkedIn.Navigating a #globalpandemic, a civil rights movement, public safety, an election,...
Can Artificial Intelligence and Bots Provide a Return on Relationship?
Have you ever heard of Return on Relationship (RonR)? Social Marketing Strategist, Author, Speaker, and Provocateur Ted Rubin explains how this concept applies to artificial intelligence in order to create trustworthy relationships in our everyday interactions. Let's...
Don’t Rent, Co-Own
Ted Rubin has definitely built an audience, you don’t become the most followed CMO on Twitter (according to Social Media Marketing Magazine) without one. So, who better to ask for advice on the theme for this month’s issue; should we develop our content strategy and...
CMO insights on Social Media with Ted Rubin
Welcome to RDB - Robin des Bois, Michael Fenech, and Karen O'Brien's Marketing from an Executive's Perspective! "We sat down with the most followed CMO on Twitter Ted Rubin to discuss the changing world of social media, the differences between managers and...
Your Domain Name is a Strong Marketing Tool
What’s in a domain name? A lot more than people give it credit for, in my opinion. Your domain name is not just an address for your website. It is that underestimated sliver of opportunity that brands can take to set themselves apart from their competitors and not...
Your Domain Name Plays a Significant Role in Brand Building. Don’t Ignore It!
Your online brand identity is a culmination of many factors such as the look and feel of your website, the tone of voice, and the kind of images that you use in your digital marketing efforts. While businesses will spend a significant amount of time and money on...
Which is more critical to your business, ROI, or ROR?
Lisa Thal is an Author, Speaker, and Life Coach. She authored "Three Word Meetings"... A Simple Strategy to Engage, Inspire, and Empower Your Team. Make an impact on those you lead by using three words! Via Lisa... In Episode 49, I share a conversation with Ted...
Who Decided the Lines?
We caught up with Ted Rubin this month and asked him about the theme of this month’s issue, specifically the blurry lines on social media as we blend our personal lives and social connections with our professional passions and the work we do. His response is typically...
Be a Giver First… That’s What Dad Taught Me
I have always been a giver first, something I was taught every day by my Dad. He was always doing things for our neighbors…cleaning up, fixing things, helping out in any way he could. He would do this without expecting anything back in return other than friendship, a...
Return on Relationship… ROR.online
Author, Marketing Strategist, Provocateur, and Photofy CMO Ted Rubin discusses the concept of Return on Relationship and how every person in the business world can use social media to forge valuable new connections that will stand the test of time. EXHIBITOR...
Employee Content Enablement Is Expanding Brand Engagement
by John Andrews and Ted Rubin The Influencers Inside Are Building Local and Personal Engagement for Brands Practically everyone is a content creator now. We don't just send texts, we send emojis and memes and AR-enhanced videos. Content creation and sharing IS...
An Email Marketing List, Permission, and the Marketing That Follows
An email marketing list, and the marketing that follows, is not simply about numbers… it’s about adding value to both your brand AND the consumer. Unfortunately too many are simply banging away at the numbers. Consumers do not owe you their attention, and they...
Brands: Get Back to Basics with Your Engagement Game
Brands have been fighting the age-old battle of gaining audience attention with every shift in technology. From print to radio, radio to TV, TV to web, and now the digital transformation—it seems that the marketing soil beneath our feet is constantly shifting. But is...
Sharing, Conversation, and Emotionally Connected Content Will Be the Ads of the Future
Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” Helpful content gives your customers reasons to stay engaged—not just react—and also increases brand advocacy. Introduction mailfloss had the opportunity to chat...
Mental Health Mindset for Peaceful Achievement
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger days –...
Habits and Resolutions
Resolutions are a desire for new habits. And a habit needs to be established before it can be improved. So make it easy and start small, then improvement will come naturally as the habit is instilled. Instead of saying “I am going to read from a book for an hour a day...
This Thanksgiving… Focus on Building Community
A Network gives you Reach, BUT a Community gives you Power! Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated...
Digital Marketing and Sales Trends… Get Onboard or Go Home
1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple—employee censorship on social channels is a disaster for brands. We can no longer...
Retention Strategies and Retail Relevancy
Data may play an important role in engagement, especially if you do a lot of business online. However, if you plan to recommend products or services based on a customer’s purchasing patterns, be sure that you’re offering items that customers might actually want to...
What Dale Carnegie Taught Me
"How to Win Friends & Influence People" by Dale Carnegie was recommended to me by my Dad at an early age. Like my Dad, Dale Carnegie taught me the value of truly connecting with people by valuing, and making it about, them. It has been the inspiration for all the...
Customer Experience With Our Marketing
As marketers and business leaders, we worry all the time about customer experience with our employees, product, purchase, and service, BUT we have overlooked a critical part of the customer experience… how our marketing affects them. We’ve got data coming out of our...
Reputation
What does it mean to build a reputation? I’m not talking about brand recognition or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted kindness...
Mindful Leadership… Ted Rubin Talks With Jason Cooper
In today's show, we shall be deep-diving into Ted's career from working in sales to jumping on the internet back in 1997 to pitching to Seth Godin in the early days saying I can sell anything! Ted's journey and what he had learned along the way to becoming who he is...
What My Dad Taught Me About Business (Marketing) and Life…
I was taught by my Dad, both of my parents, to look people in the eye when speaking to them... get to know who they are and what is important to them. Let me tell you a story. I’m an older guy… 62 years old and I graduated college in 1980. Upon graduation I started my...
The Times They Are A-Changin’
This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion… In true Rockstar CMO fashion and in the words of...
Mental Health, Mindset, and Achievement
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger days –...
Meaningful Messages with Rich Perry
Click on the Instagram Broadcast below... https://www.instagram.com/tv/CDNBh7pJQsX/?igshid=1w033qhirqg5z Who are you and what do you do? - Ted Rubin. I share my opinions, judgements, and learning. I am a Social Marketing Strategist, Speaker, Author, and some say......
NO ONE Can Take Away the Memories, Good Feelings, and Love That You Carry Inside
Hi everyone, there is something I want to share with you, especially now due to all the challenges we are facing, and this being Rosh Hashana and the Jewish New Year... What we do, how we feel, what we hold in our hearts is ALWAYS ours to own and cherish... no one can...
TRUST Simplified
TRUST is different from most things we earn. It is highly valued, but it can’t be bought, sometimes shared, but that window closes quickly when overused as it often is. It must be earned, but cannot be sold. Its lifespan will be as long as you are willing to nurture,...