Straight Talk Blog
Ted Rubin
Retention Strategies and Retail Relevancy
Data may play an important role in engagement, especially if you do a lot of business online. However, if you plan to recommend products or services based on a customer’s purchasing patterns, be sure that you’re offering items that customers might actually want to...
What Dale Carnegie Taught Me
"How to Win Friends & Influence People" by Dale Carnegie was recommended to me by my Dad at an early age. Like my Dad, Dale Carnegie taught me the value of truly connecting with people by valuing, and making it about, them. It has been the inspiration for all the...
Customer Experience With Our Marketing
As marketers and business leaders, we worry all the time about customer experience with our employees, product, purchase, and service, BUT we have overlooked a critical part of the customer experience… how our marketing affects them. We’ve got data coming out of our...
Reputation
What does it mean to build a reputation? I’m not talking about brand recognition or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted kindness...
Mindful Leadership… Ted Rubin Talks With Jason Cooper
In today's show, we shall be deep-diving into Ted's career from working in sales to jumping on the internet back in 1997 to pitching to Seth Godin in the early days saying I can sell anything! Ted's journey and what he had learned along the way to becoming who he is...
What My Dad Taught Me About Business (Marketing) and Life…
I was taught by my Dad, both of my parents, to look people in the eye when speaking to them... get to know who they are and what is important to them. Let me tell you a story. I’m an older guy… 62 years old and I graduated college in 1980. Upon graduation I started my...
The Times They Are A-Changin’
This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion… In true Rockstar CMO fashion and in the words of...
Mental Health, Mindset, and Achievement
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger days –...
Meaningful Messages with Rich Perry
Click on the Instagram Broadcast below... https://www.instagram.com/tv/CDNBh7pJQsX/?igshid=1w033qhirqg5z Who are you and what do you do? - Ted Rubin. I share my opinions, judgements, and learning. I am a Social Marketing Strategist, Speaker, Author, and some say......
NO ONE Can Take Away the Memories, Good Feelings, and Love That You Carry Inside
Hi everyone, there is something I want to share with you, especially now due to all the challenges we are facing, and this being Rosh Hashana and the Jewish New Year... What we do, how we feel, what we hold in our hearts is ALWAYS ours to own and cherish... no one can...
TRUST Simplified
TRUST is different from most things we earn. It is highly valued, but it can’t be bought, sometimes shared, but that window closes quickly when overused as it often is. It must be earned, but cannot be sold. Its lifespan will be as long as you are willing to nurture,...
The Importance of Your Brand’s Relationship Post COVID-19
This week’s guest is ‘Rockstar of marketing’ Ted Rubin. In this inspirational interview, Ted talks about Return on Relationship (#RonR), building positive relationships both with customers and the people closest to you, and helping each other as a community through...
Relationships, Community, AI, and Engagement
Ted Rubin, CMO and Advisory Board Member at Photofy, Inc. talks about Return on Relationship on Engati CX. He says the Return on Relationship has become more important than ever, ROI is dollars and cents, RonR will be built over years with authentic interaction and...
Some Effective Time Management Tips That Work For Me
Keep Track of Your Priorities: Writing down your goals and keeping them uppermost in your mind as you plan your schedule for the day, week, month or year is important. It’s easy to get overwhelmed with everything that ends up on your plate—whether you put it there or...
Networks Connect, Communities Care. Maximize Your Return on Relationship
In the @TrueInfluence latest episode of Accelerating Revenue, we spoke with Ted Rubin, CMO of Photofy App as he talks about what the “connection economy” means to #B2B marketers & sales and why B2B social engagement is actually EASIER than in B2C. Check it...
For Me… It Will Always Be About Return on Relationship
Return on Relationship, ROR, #RonR, a term I started using and evangelizing in March 2009, is the basis of my philosophy… It’s All About Relationships! Most passionate about To answer your question, and to be perfectly honest, I’m not really sure where I’m heading....
The Beauty of Digital Relationship Building… “You Can Think Before You Click”
In the world of Face-to-Face vs Digital Relationship Building... "The beauty of digital.. is that you can think before you click". Important topic Snapshot from a wonderful chat with Simon Haigh, during one of his inspiring Visionary Chats. #ReturnOnRelationship...
Return on Relationship with Employees
Ted Rubin is now the CMO of Photofy Inc. He is the author of the book “The age of Influence: Selling to the Digitally Connected Customer”. I’m Aishwarya Jain from the peopleHum team. Welcome Ted, we’re thrilled to have you. Ted: Thank you so much for having me, Ash....
Social Marketing and Me
I like to say I got started in social media as soon as getting involved in this thing we call the Internet when I joined Seth Godin’s start-up, Yoyodyne, in 1997. Everything digital enabled sharing in ways never imagined before… so for me that is where it all began....
The View on Outbound Sales
Ted Rubin, CMO at Photofy, joins us to talk about all things outbound sales. At OutboundView we help B2B companies predictably build sales pipeline through consulting, training, and technology implementation.
Digital Marketing and Sales Trends… Get Onboard or Go Home
If brands are hoping to stay relevant and keep up with the content creation phenomenon, the rest of 2020 needs to be the time for Empowering Employees to Power your Brand. It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no...
The Accidental Entrepreneur Podcast: An Interview with Ted Rubin
Ted Rubin is a leading Social Marketing Strategist, Photofy CMO... Author/Speaker/Provocateur. Ted was Chief Social Marketing Officer of Collective Bias (an early entrant to the content and influencer marketing space) and a principal shareholder until the November...
InnovaBuzz Talks with Ted Rubin about Return on Relationship
In this episode, I’m really excited to have as my guest, Ted Rubin. Ted is a digital marketer and brand strategist who coined the term Return on Relationship (aka. #RonR). He is also the Chief Marketing Officer of Photofy, a prolific author, and an even more prolific...
Your Friends Have A HUGE Influence On Your Buying Decisions!
What makes you decide to buy something? Your friends have a HUGE influence on your buying decisions. We talked with superhuman Ted Rubin today about social media and content sharing trends. ~@GrabMike Click here to view the video on LinkedIn Recorded LIVE with Mike...
Data Based Relationships Need The Human Touch
There is the a often-conflicting relationship marketers have with their data and their creativity. In this article, our straight-talking resident Rockstar CMO Ted Rubin argues for the human touch. Most of today’s senior business leaders and marketers developed much of...
The Story Behind Photofy
In this interview, we talk with Ted Rubin, CMO and Advisory Board Member at Photofy, about the importance of brand consistency and their approach to marketing, naming, and domain names. What is the story behind Photofy? Photofy was founded in 2013 as a...
STANDOUT Marketing Magazine talks with Ted Rubin about Relationships
STANDOUT Marketing Magazine talks with Ted Rubin about the importance of establishing long-term relationships to help you stand out in a noisy crowded marketplace. Our interview with Ted focuses on Return On Relationships (ROR) in business. He provided us with useful...
![CoronaCocktails 6.1 – My “Libtard” friend, Ted Rubin ~via @jaffejuice [video]](https://i0.wp.com/tedrubin.com/wp-content/uploads/2020/06/Screen-Shot-2020-06-15-at-5.37.14-PM.png?resize=400%2C250&ssl=1)
CoronaCocktails 6.1 – My “Libtard” friend, Ted Rubin ~via @jaffejuice [video]
Warning: If you are easily offended by liberal speak, then you should definitely tune-in at 5pm on Facebook, LinkedIn and YouTube for CoronaCocktails and my “libtard” friend, Ted Rubin. Also, if you’re not easily offended by liberal speak, then you should certainly...
![Return on Relationship, Be Good To People, and Authentic Leadership [Video]](https://i0.wp.com/tedrubin.com/wp-content/uploads/2020/06/Screen-Shot-2020-06-10-at-11.25.40-PM.png?resize=400%2C198&ssl=1)
Return on Relationship, Be Good To People, and Authentic Leadership [Video]
https://www.youtube.com/watch?v=XqgUy9qXpno&feature=emb_logo Wonderfully inspiring chat with Ted Rubin, was one of the best chats I have ever had, about his work, Return on Relationship, #BeGoodToPeople, Authentic Leadership, Personal Brand and Building Valuable...
What Does the Post Coronavirus “New Normal” Mean for You, Your Organization, and Marketing in General?
Rockstar CMO asked me, “What does the post Coronavirus new normal mean for you, your organization, and marketing in general?”... It’s time to hit reset. For people I find myself outdoors taking advantage of this time to exercise even more than usual. I’m noticing...