HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
Retention Strategies and Retail Relevancy
Data may play an important role in engagement, especially if you do a lot of business online. However, if you plan to recommend products or services based on a customer’s purchasing patterns, be sure that you’re offering items that customers might actually want to...
What Dale Carnegie Taught Me
"How to Win Friends & Influence People" by Dale Carnegie was recommended to me by my Dad at an early age. Like my Dad, Dale Carnegie taught me the value of truly connecting with people by valuing, and making it about, them. It has been the inspiration for all the...
Customer Experience With Our Marketing
As marketers and business leaders, we worry all the time about customer experience with our employees, product, purchase, and service, BUT we have overlooked a critical part of the customer experience… how our marketing affects them. We’ve got data coming out of our...
Reputation
What does it mean to build a reputation? I’m not talking about brand recognition or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted kindness...
Mindful Leadership… Ted Rubin Talks With Jason Cooper
In today's show, we shall be deep-diving into Ted's career from working in sales to jumping on the internet back in 1997 to pitching to Seth Godin in the early days saying I can sell anything! Ted's journey and what he had learned along the way to becoming who he is...
What My Dad Taught Me About Business (Marketing) and Life…
I was taught by my Dad, both of my parents, to look people in the eye when speaking to them... get to know who they are and what is important to them. Let me tell you a story. I’m an older guy… 62 years old and I graduated college in 1980. Upon graduation I started my...